What are the cosmetic marketing methods

One, the formation of effective interaction: in the marketing ideas by setting the audience to participate in the link, such as the formation of direct dialogue, games, comments, sharing of the new model of innovative brand marketing. Second, online and offline joint: online placement to solve the problem of accurate interaction, offline placement can solve the problem of brand awareness and trust. Third, the "lipstick effect" under the counter-trend placement: the product needs to be high value-added but non-essential, unit price should be low, to meet the user's psychological cost-effective.

What are the cosmetic marketing methods?

One, the formation of effective interaction

In the marketing ideas by setting up the audience to participate in the link, for example, the formation of a new model of direct dialogue, games, comments, sharing of innovative brand marketing.

Advertisements with interactive effects are more interesting than traditional indoctrination advertisements with one-way communication.

These ads are more engaging, which improves the accuracy of the placement, boosts the effectiveness of the ads, and also drives more social sharing and retweeting.

Two, online and offline union

Nowadays, online and offline are no longer opposites, and in the era of new retailing, it is practically impossible to distinguish between online and offline of brand marketing communication.

Where life is, business is. No matter how much time people spend on the Internet every day, the time spent in offline living space must occupy the largest proportion.

Therefore, a truly effective brand marketing strategy can never be biased towards either online or offline.

The combination of online and offline advertising is also one of the important symbols of the all-media era. Online placement solves the problem of accurate interaction, while offline placement can solve the problem of brand awareness and trust.

Three, "lipstick effect" under the counter-trend investment

Lipstick effect, from a kind of economics phenomenon: also known as the "trend of low-priced product favoritism", first appeared in the United States, whenever the economy is in the doldrums, the lipstick effect is also called a trend of low-priced product favoritism, which can be seen in the United States. Whenever there is an economic downturn, sales of lipstick skyrocket as a cheap, non-essential item.

The consumption of lipstick can, to some extent, satisfy people's desire to buy "nowhere else", thus playing a role in their psychological comfort.

To achieve the "lipstick effect", the product needs to be high value-added but non-essential, the unit price should be low, to meet the user's psychological cost-effective features.

Therefore, many products have the characteristics of the "lipstick effect", many of the big cosmetic brands have these characteristics, the unit price is not high, but it is very able to achieve a good psychological comfort.