Taobao store how to market What is the difficulty

We have seen the huge purchase volume of Taobao shopping platform, no matter what you need will be the first time to think of Taobao search, then for many new merchants Taobao store will not be marketing will not be promoted, then we come to say Taobao store how to market today

Taobao store how to market

People this life, an average of one *** will meet 20 million people, can each other Familiar called friends less than a hundred, can really make heart less than a single digit, and can really accompany you to finish the road of life of the two, is one in 20 million chances, the fate of this thing , can not be met, many people in each other's lives appear to make a picture, but can not do to take care of, you certainly think that the veterans today to go melodramatic route, the actual eleven because of a variety of reasons to participate in a lot of weddings, can not help but emotionally. House for everyone's concept of different, someone is to live, which is just need, someone is to speculate, which is investment, although the state strictly prohibit speculation in real estate, still can not stop the pace of the speculative army, different needs create a different market, Taobao this big market is the same, every day, the new or closed Taobao sellers countless, whether or not you are in the industry, Taobao in the life of the essential, from the The most important thing to remember is that you can't buy anything that you can't think of, but you can't buy anything that you can't think of. Some people would say that the Taobao market is saturated, whether or not it is saturated, any industry has done excellent people, then how to make themselves one of the excellent people, the so-called different lines like a mountain, how to turn this mountain into their own depends on their ability to learn and adapt skills. Taobao diversification, but the most effective is the paid traffic to drive free traffic, how to free to drive traffic, here have to focus on the crowd labeling, Taobao is now the main thing to do is the crowd, before the conversion of good can have more traffic, this is Taobao can not control, now Taobao want to do is to distribute these flows, everyone who has purchased the labeling of the different stores to distribute different buyers, the better the store crowd labeling, the more accurate the distribution of traffic, the better the conversion rate.

The above data is the recent operation of the store data, I do not know how everyone's store to do, some friends often ask me how to do the natural flow, do a good job of the natural flow of the premise is to play a good crowd labeling, so do not ask me how to have a free flow, the first to play a good labeling is the actual. Taobao market now is almost all the buyers who have purchased goods, each with different buying habits, style preferences, purchasing power, which is also colorful Taobao goods to the convenience of buyers, each buyer is well-tagged, according to the distribution of different flows, the distribution of different babies, specifically Taobao database of all the buyers of the statistical data, according to the buyer's preferences to recommend the label that most The baby in line with the formation of the buyer's label, only when the baby label and the buyer's label is highly compatible, in order to achieve the conversion, which is the formation of natural traffic. Store traffic, free traffic accounted for a large part of the relationship, grabbed to guess your favorite baby, sales of dozens of very few, most of the baby pushed hundreds or thousands of, the higher the sales, the greater the chance of being caught, so that, to get more traffic to have a good foundation. 2, store baby As far as possible on the style of similar baby, the overall decoration style of the store and all the baby for style unification, in the distribution of traffic when the crowd is the same, for the store label more favorable, the same store do not do a variety of styles of interpretation, the price as far as possible to choose in the same class, the same age, so that the crowd is more concentrated, convenient to build store label. 3, keyword relevance Baby did not form a label before, if the keywords put a problem, then the traffic will also affect your crowd labeling, resulting in labeling is disrupted, crowd labeling optimization is inseparable from the search, optimize the keywords to strengthen the labeling behavior, the store is a weighted item, the introduction of accurate traffic to improve the accuracy of the store labeling accuracy, the more accurate the use of keywords, and at the same time, expanding the core conversion The more accurate the keywords used, while expanding the core conversion words, the more accurate the introduced traffic will be, the more obvious the crowd labeling. 4, title In writing the title, in order to attract buyers, from the buyer's search habits, to find out the current hotspot, combined with the baby's own situation to write the title, the title of the good and bad impact on the system to match the degree of the selected title to a clear selling point, simple and clear, through the title can see the characteristics of the product want to express, you can go directly through the title to understand the product, the optimization of the title is in order to let the baby belongs to the consumer groups easier to find your product, so that Taobao search engine is not a good idea. Find your product, so that Taobao search engine can better categorize the product, determine your product meets the shopping needs of those who give the corresponding show crowd, the more real the title is written, the more in line with the store, the more clear the label. 5, category attributes Baby's category and keyword priority categories to be consistent, as far as possible to fill in the attributes in line with the characteristics of the baby, the baby issued when the attributes and keyword consistency of the choice, mainly reflected in the baby title and through train promotional content information, if the baby title has been used, especially in the through train promotional title, then the key word baby relevance will be increased. 6, competing stores collection, add purchase, purchase The same category push the same buyers, high reputation buyers deal, in the competitor's store has produced a collection of add purchase behavior of the buyer into the store, but from your store final deal, then your baby has to be more accurate than the other side of the label, the system will send more buyers with the same label, and once purchased the label of the old customers to be more obvious, the higher the rate of repurchase, the introduction of the traffic will be The higher the repurchase rate, the more traffic will be introduced, forming a virtuous cycle. 7, the proportion of the main If the store at the same time there are two or more of the main, categories are also different, it affects the creation of crowd labeling, even you do not know what to sell, the system and how to capture the crowd labeling, store labels are not playing well, so there must be a clear category products, the main push of one of the styles to a single link to drive the whole store baby, so that the introduction of the crowd is very accurate, so that the store is similar to the baby, not to the store! is similar to the baby, not to disrupt the store labeling, not to mention the main accounted for. In addition, do not often go to participate in some low-priced activities, often do low-priced activities, then the store diversion to the crowd will be imprecise, resulting in a low price per unit, the crowd is also low price per unit, for the long-term development of the store is quite unfavorable.

Taobao's mode of operation

one of the e-commerce models. The full name is Customer to Customer, due to the two of the English two and to the same sound, so also known as C2C. is the meaning of the consumers to each other sales sale sale, the typical representative is ebay and Taobao. Taobao: Between Leadership and Pressure Undoubtedly, Taobao's leading position in the C2C field has not been shaken yet. However, Taobao also has to bear the heavy pressure brought by this lead. Between the lead and the pressure, Taobao is struggling to move forward. In China's C2C market, Taobao's market share is more than 60%. If it is in the traditional industry, Taobao can rest easy. However, in the ever-changing field of the Internet, such an advantage is not an insurmountable barrier. As early as May 2006, the launch of fortune fortune setback, Ma Yun realized that such a market position is not stable, the competitors may burst out of the amazing energy, directly challenging the authority of Taobao. Just like that, the lead itself became a kind of pressure. There are pursuers behind, and the road ahead is uncertain. No one to tell you how to go in front of the road to go, take every step has become a careful attempt, may step out of a wide world, may be nothing. In the past year, Taobao has shown its courage in innovation, the acquisition of word-of-mouth to launch classified information, vigorously expand the brand mall, group buying into a channel, the trading vision to expand to the global launch of the "global shopping" channel ...... It is difficult to say how much direct benefit these attempts have brought Taobao. Taobao brought direct benefits how much, but Taobao thus understand what can be done, what can not be done. Relying on continuous experimentation, Taobao in a small and careful maintenance of their leading position. For Taobao, there is a cost to the lead, which is a huge capital investment. Regardless of whether Jack Ma's boast of 2 billion capital investment is true, an irrefutable fact is that Taobao is facing financial pressures more and more obvious show. In the quiet, Taobao for the brand/mall users began to charge a service fee, and in the policy and resources for the part of the merchant tilt, as well as unconsciously for the neglect of small merchants, so that the free Taobao has been the name of the real dead. It is clear that the free Taobao has not been able to bear the weight of the huge financial pressure.

It means that Taobao shopkeepers (bazaar stores and mall stores) give Taobao company management of the store's sales customer service, decoration, optimization, through-train, marketing planning and other aspects of the work of the company, the professional staff of the company's operation of the store Qualification audit, in the absence of violation of the rules of Taobao under the premise of the promotion of the store and the product marketing means to effectively improve the store traffic, The company's services generally include: 1. Services generally include 1, network sales platform construction Market research / operation planning: combined with the brand and online consumers to determine the positioning of the network sales brand, and develop a three-phase planning.　Project team formation: net camp for each customer to establish a complete project team, and to assist enterprises to train their own team.　Entry platform: Provide one-stop service to enter Taobao and other high-traffic e-commerce platforms.　Store Design and Decoration: Determine the design style according to the brand positioning and provide professional web design.　Product uploading: Upload product information to the online marketing platform according to a certain template.　Online store management standardization: establish online store rules and regulations, standardize management

2, brand marketing and promotion Soft implantation: blogs, forums, SNS soft advertising implantation.　Brand theme Activity planning: regular theme activities launched, regular participation in Taobao fixed marketing activities.　Application of marketing tools: Taobao 123show, Taobao guest, video and other promotional tools.　Circle marketing: store SNS community establishment, such as store and consumer interaction independent site (Taobao Jianghu), product gang construction and maintenance.　 SEM, SEO optimization: enhance the store click rate and conversion rate; store regular off-site promotion.　Advertising: maximize the benefits of resources advertising plan and effect tracking feedback, to assist enterprises in Taobao through train and other marketing tools to promote the use of.　Customer management: customer relationship management team and return visit mechanism.　Channel control: network brand image maintenance, rectify network infringement and piracy

3, product shooting and artwork services Shooting positioning: professional visual marketing team to provide advice and confirm with the customer style requirements.　Shooting planning: selection of shooting methods, model selection, makeup and collocation, scene selection, creative conception.　Formal Shooting: Professional model inside and outside shooting, flat shooting and other forms of options, in Hangzhou and Beijing each has a high configuration of the studio.　Post-photo processing: color, proportion, structure adjustment; page eye-catching, adding design elements

4, the mall store operation services Data analysis: industry, brand, store online sales data statistical analysis.　Sales support: sales team formation, accurate sales and improvement feedback based on data support.　Software support: online store data and the company order and inventory system to achieve synchronized management Distribution platform construction: distributor recruitment and contact, distribution channels to spread. Logistics support: provide logistics interface, provide training for customer's logistics department.　Store management software: use store management software for daily store operation and monitoring

5, e-commerce in-depth strategy report Enterprise e-commerce overall program: tailor-made for the customer from the platform construction to brand promotion of a complete set of e-commerce solutions, select the best channel integration.　Independent B2C platform construction: Based on Taobao's underlying data but with an independent domain name of the independent B2C platform, with trading and payment functions.　Network promotion strategy consulting: overall brand promotion program development and investment budget consulting.　Network norms counseling: network platform has a lot of rules that need to be learned to ensure the normal operation of the store. Netcamp will provide senior platform operation specification counseling services.　Client company's team training: help clients to train their internal team to enhance their own e-commerce capabilities.