Traditional Culture Encyclopedia - Traditional customs - What kind of e-commerce platform is Taobao? What is the basis?
What kind of e-commerce platform is Taobao? What is the basis?
C2C e-commerce platform: refers to the e-commerce behavior between consumers. This means that consumers can sell their products to another consumer through the e-commerce platform, and it also means that even if you are an individual subject, you can trade on the platform as a consumer and a buyer. This type of transaction is called C2C e-commerce.
The main representative platforms are: Taobao and Paipai.
C2B e-commerce platform: This is a relatively new e-commerce model, which mainly refers to consumers selling products to enterprises. The core of the model is to take consumers as the core, see what customers choose, and then let merchants decide whether they can accept customers' requirements.
The main representative platforms are: Hulu Net.
B2C e-commerce platform: refers to a mode that merchants face customers, that is, a mode that consumers complete transactions and services by purchasing goods online and completing transactions. In fact, this is not difficult to understand, that is to say, the party buying and selling must be a merchant.
The main representative platforms are Tmall and JD.COM.
B2B e-commerce platform: It is a business-to-business model. Buyers can find all the information of all sellers and their own goods on this platform, and further publish their purchase requirements according to their special needs. Of course, the most important thing is that there is a transaction between the buyer and the seller.
The main representative platforms are: HC Network and Baina Network.
Through the above explanation of the four e-commerce modes, I believe everyone has a certain understanding of this e-commerce mode. Taobao is an obvious C2C e-commerce platform, and we can directly register to open a shop without being a merchant. In Chinese mainland, as long as the ID card is over 18 years old, Hong Kong, Macao and Taiwan regions can also open stores for free with relevant documents. One more thing, the main body of Taobao shop is not only consumers, but also buyers.
There is also a way to distinguish the types of things sold, but now the relatively large e-commerce platforms in China are taking a comprehensive route. That is to say, everything was sold. Take Dangdang as an example. At first Dangdang sold books, but now Dangdang sells everything, not just books. There are also clothes, accessories and home appliances for sale, which is very simple. The market space for books is relatively large, but Dangdang is not the only website selling books. Taobao, Tmall, JD.COM and Pinduoduo all sell books, and the sales volume is still considerable. If you only sell one type of goods and can't keep it stable all the time. Then it will be reformed, so now Dangdang is also selling other goods. Of course, Dangdang can buy many other goods online, which has changed for many years. Taobao is also a very obvious comprehensive website. There are many products sold on Taobao, not limited to one kind of products.
The above are the types of Taobao that I classified according to different situations. At the beginning, I also said a question. It is that different people will have different understandings of this problem, but when I analyze this problem, I analyze it in the traditional way.
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