The difference between guochuang traditional IP and new IP

1, traditional IP: Most of them were born in traditional media-comics, movies and TV dramas, and then exported to the Internet, and these IP resources are increasingly exhausted.

2. However, the recent fiery IP incubation has a wide space for exploration. He was born on the Internet platform, and his exposure was large, which accelerated the development of IP. It is a process in which companies like Rare Guest devote themselves to the management and operation of cultural brands, screen potential IP, cultivate high-quality IP, grow with IP, help IP realize its maximum value, and help it grow in a short time.