Is it better to have black letters on a white background or scarlet letters on a white background?

The choice of signboard color in noodle restaurant depends on brand positioning and target customer base. The design of black characters on a white background usually gives people a simple, fresh and low-key feeling, which is suitable for pursuing a simple and high-end brand image and attracting younger and more fashionable consumers. The design of the scarlet letter on a white background is more vivid, dynamic and warm, which is suitable for emphasizing the enthusiasm, vitality and intimacy of the brand and attracting more consumers with traditional and steady tastes.

Therefore, when choosing the signboard color of noodle restaurant, we need to consider the brand positioning, target customer groups and the emotions and images to be expressed. In addition, you can also consider the color that contrasts with the surrounding shops to increase the visual appeal and recognition of the signboard.

If you can only choose one of the black characters on a white background and the scarlet letter on a white background, I would suggest choosing the scarlet letter on a white background, because it has a strong symbolic significance in China culture. Red is an auspicious and festive color in China traditional culture, which is more suitable for noodle restaurant, a business related to food culture. On the other hand, black is usually considered as bad luck and bad omen, which is often not applicable in commercial design.

Of course, in the design of shop signs, the collocation of colors and fonts is not the only factor to be considered, but also the brand characteristics, audience groups, shop location and so on. The best design should match the cultural characteristics of the store, attract attention and convey the brand image.

As a senior designer, I will consider color matching according to the characteristics and positioning of noodle restaurants and the environment of the neighborhood. Here are some possible suggestions:

Red with white: Red is a traditional auspicious color in China, which is warm, festive and auspicious. It is suitable for noodle restaurant signs. White can enhance the brightness and clarity of red, making the whole signboard more prominent. This kind of collocation is also very common, which is easily reminiscent of the traditional snack bar in China.

Yellow with brown: Yellow can convey warm, cheerful, cheerful and other emotions, and is suitable for food store signs. Brown can give people a stable, natural and comfortable feeling, suitable for barbecue, grilled fish and other barbecue-style noodle restaurants. This kind of collocation can highlight the characteristics and flavor of food and attract customers into the store to taste.

Blue with white: Blue is a fresh, free and clean color, suitable for simple and modern noodle restaurants. White can increase the purity and simplicity of the whole signboard and highlight the high-end sense of the brand. Such collocation is very common in some business districts or high-end dining areas.

Of course, the above are just some possible collocation schemes, and the specific choice should also consider the characteristics of noodle restaurants, business circle environment, target consumers and other factors.