Traditional Culture Encyclopedia - Traditional customs - What is the biggest dilemma for developing e-commerce in rural areas if you want to develop e-commerce in rural areas?

What is the biggest dilemma for developing e-commerce in rural areas if you want to develop e-commerce in rural areas?

How to sell the first batch of products, that is, how to let more people know about you and make your own brand in the early stage. We can see that it was really good a few years ago, but now it always feels a little late to do this. The consumption capacity in rural areas is limited, and a lot of money is spent on necessities. Many Taobao shops are in bad locations, and rural people like to shop in the old places. Most of the young shopkeepers in Taobao shop don't have enough experience in store management and attracting consumers. It is difficult to produce relevant talents in rural areas, and even if they do, they may not be able to drive the whole countryside. There are very few people in this society who can change one side of the land.

Nowadays, Internet giants are busy competing for market share in various fields, and preconceived thinking consciousness has flooded them. You can put forward the concept first, then test it at a fixed point, and finally promote it according to different regions. Many young people with knowledge and skills are mostly from rural areas. There are old people and children at home. Ideology is still relatively backward. Therefore, whether it is selling or buying, it seems out of place.

Traditional e-commerce needs a lot of technology to support in the initial stage of operation, and even spends money on publicity, but it may not be able to play a good advertising effect. I also learned that I don't know much about running ordinary people, not to mention the importance of having like-minded small teams to cooperate. It is difficult to do things alone. Try not to invite people to do what you can, and those who are useful will try to invite them. The young couple got along well in the early days.

To do a good job in rural e-commerce, we must solve the logistics problem of agricultural products export and form a complete e-commerce service system and industrial chain with products, sales channels, logistics and after-sales. When consumers buy agricultural products, the first thing they see is the packaging of agricultural products. The packaging design of agricultural products should strive to be unconventional and refreshing, firmly attract consumers' attention and generate purchasing desire. If there are fewer products around. You can only sell other people's explosives. Then create differentiation. They sell low-end products. We can do high-end ones. Others sell high-end products. We can sell it at a low price.