How to run a market for food photography

Food photography is not only of interest to most professional photographers, but is also a tantalizing category of photography in the eyes of the general public. Not to mention people with cameras, even people with cell phones, in a beautiful dish on the table, who do not want to take pictures to share with friends?

Food drives the primitive wood energy in human body, so that people can not be ignored. As a professional photographer, it is even more important to use your skills and humanistic ideas to express the creativity and beauty of food, so that food pictures stimulate the viewer's palate and evoke memories of life.

Today, with the development of self-media, especially WeChat friends circle, WeChat public number, microblogging, QQ space, website platform blogs, our requirements for food pictures are very diverse, and the traditional method of shooting recipes has appeared monotonous and boring.

We need more creative images, full of touchable life.

The popularity of large-screen cell phones and the well development of WeChat circle, WeChat public platform, micro-merchants, as well as the food APP such as Meituan, let me y feel; the traditional filming methods can not cope with a variety of stores actual shooting needs.

After all, the traditional lighting shooting is mainly used for album menu and advertising creative photography expansion. But now, these two aspects of the proportion of the whole food shooting practice is less and less.

The demand for food photographers

For example, many of my hotel clients have to push graphics on their WeChat public numbers every week, and at least once every two weeks they push food and beverage. For example, the annual Mid-Autumn Festival to push the self-produced moon cake gifts, the annual conference during the launch of the corresponding group accommodation conference supporting services, these need a lot of food and beverage photos;

Regular large-scale hotels are so, not to mention the various gourmet stores and restaurants, as well as the countless food-related micro-store; so the market demand for food photographers is very huge;

How to become a Food Photographer

I have discovered the phenomenon that photography enthusiasts are more concerned with the techniques used behind beautiful pictures; the dream of all photographers is to not only make art, but also to make money;

So from the beginning of my writing this article, I have had this goal:

What I write must be practical, both practical and interesting.

The most direct manifestation of practicality is that it enables you to learn photography skills and then use them to make money.

The so-called interesting, that is, I will not pretend to make professional photography unattainable, I want to talk about the interesting practice behind the professional technology.

Food photography includes two kinds of techniques:

Commercial photography techniques (menu, advertising ideas)

Life food photography techniques

Commercial food photography is mainly dishes, but in recent years more and more popular life food photography.

The most important feature of lifestyle food photography is: narrative, so you'll find

it's better to shoot a single image than a group.

Only a group picture can show the sense of atmosphere of a food scene. Similarly, when presenting, it is better to show it in a group, as if you were guiding the reader on a culinary journey with the pictures. Many people think that only one "best" image should be used, because of the influence of traditional magazine media.

In the old days, paper media (or food albums) were limited by the number of pages they could print, and could only feature a single, carefully selected image. When a picture couldn't show all the secrets of the food, a paragraph was needed to explain it.

However, in today's world of self-publishing platforms and screen readers, there is no page limit, so it gives us a great deal of freedom to show the story of the pictures, while the reader enjoys every aspect of the tantalizing food.