There are several types of channel layout modes. In short, there are several types of channel layout modes.

1. The vertical channel system is vertically composed of manufacturers, wholesalers and retailers, and its members belong to the same company, or are exclusive members, or enterprises with sufficient control ability. Each member regards himself as a part of the distribution system and pays attention to the success of the whole vertical system.

2. Horizontal channel system, also known as * * * type marketing channel relationship, refers to the horizontal alliance of two or more companies in marketing opportunities to jointly develop a new distribution channel system. Its characteristic is that two or more companies combine horizontally to form a new organization, give full play to their respective advantages, and realize the effective and rapid operation of the distribution system, which is actually a kind of horizontal joint operation. The purpose is to exert the synergy of resources or avoid risks through joint efforts.

3. Multi-channel system refers to the multi-channel distribution system for the same or different market segments. (refers to the company establishing more than two channels for distribution activities. Each channel of the company can reach a certain distribution channel width, which is an extension and extension of the width. It means that manufacturers choose several channels to distribute a product, not several wholesalers or retailers.