How to operate the entrepreneur community correctly

Community is the quickest and most economical channel for enterprises to establish real connection with users, and it is also an effective way for enterprises to spread word of mouth, collect users' needs, improve users' loyalty, and even sell products and let users participate in research and development. However, while brand communities are being established, many people will encounter many difficulties. This paper will interpret the brand community operating password from three dimensions: positioning, demand and user portrait. Question 1: Analysis of demand community is a collection of basic elements of people-oriented. In the industrial age, the brand's propaganda caliber is always users; In the marketing era, what enterprises have to do is how to turn users into fans of products. But in the era of mobile Internet, brands should not only turn users into fans, but also gather fans to form a brand community. Then the premise of this change is to correctly analyze user needs, so how to correctly divide user needs? The best rule is to understand what the community is for. That is, the demand we are going to talk about. It is precisely because of the demand that the existence of the community can have a theoretical and practical basis. After all, the community should serve a purpose and exist. This purpose may be the business needs of the company, the need to establish a personal brand, the demand for online products or services, the need to spread offline activities, and so on. The demand of enterprises is roughly as follows: 1. Enhance the overall influence of the brand; 2. Establish users' sense of identity with the brand, so as to create a brand "spokesperson"; 3. Turn users' attention into actual purchase, so as to sell products, and finally achieve the purpose of serving customers and tapping potential customers; 4. Create high-quality content through the continuous spread of social media and friends; 5. Take the brand community as a sample, tap the potential competitiveness of products and get user feedback.