The characteristics of Internet funds include

1. First of all, Internet funds rely on big data, social networks, mobile payment and other modern information technologies to realize the virtualization of trading places. Compared with the traditional fund financing mode, it not only facilitates the fund's business operation, reduces the operating cost, but also greatly improves the business efficiency.

2. Secondly, the fund products can be efficiently matched with the investment needs of customers. Under the Internet fund financing mode, investors can get more information that is beneficial to their investment through the online platform, and can easily complete the comparison of various fund products, thus screening out the high-quality investment targets that are suitable for them.

3. More importantly, Internet fund financing, as an important part of the Internet financial model, enables the vast majority of people (especially the low-income class) to participate in this financial innovation activity, effectively alleviating financial exclusion and well interpreting the connotation of inclusive finance.