Case analysis of synergy theory

Case 1: Research on Dynamic Integration of Enterprise Development Capability Based on Synergy Theory

1. Analysis of factors affecting the sustainable growth of enterprises

The short-lived phenomenon of enterprises stems from the imbalance and inefficient integration of their industrial selection ability, resource control ability, technological innovation ability, institutional incentive ability and market development ability, which restricts the sustainable growth and development of enterprises.

(1) industry selection and positioning. Whether in the initial stage of development or in the stage of diversified expansion, enterprises generally have problems such as vague industrial investment direction, lack of strategic thinking in industrial selection, unreasonable industrial composition and inefficient competition, which leads to similar industrial structure, low-level expansion of production capacity and excessive increase of low value-added products. Therefore, in order to achieve sustainable growth and development, enterprises must attach importance to industrial selection and industrial positioning. First of all, we should choose an industry that has enough development space and can bring long-term profits to enterprises as an entry-level industry; Secondly, through the industrial market segmentation, select the strategic value chain links that match the comparative advantages of enterprises to form a relative position; Thirdly, in order to ensure the effective allocation of resources and risk dispersion, a reasonable industrial structure should be formed.

(2) The resource control ability of an enterprise is the effective management of available resources, including tangible resources and intangible resources, internal resources and external resources, controllable resources and uncontrollable resources. Resources are the core of an enterprise's development ability. Control of material resources means control of market, control of human resources means control of technology, control of utilization efficiency of resources, and control of cost and benefit of enterprises. Therefore, enterprise resource control is the most direct, simple and effective way for enterprises to participate in market competition, which will directly affect the growth and development of enterprises.

(3) The lack of technological innovation ability of enterprises restricts the sustainable growth of enterprises. To enhance the cornerstone innovation ability of enterprises, we must first change our concepts and enhance our awareness of technological innovation; Secondly, it is necessary to increase investment in technology research and development, cultivate and introduce high-tech talents, and accumulate talents for technological innovation; Secondly, it is necessary to establish an enterprise technological innovation system suitable for its own development and continuously enhance its technological innovation capability; Finally, through technological innovation, we will continuously improve the efficacy of enterprise products, enhance the degree of individualization and differentiation of products, and form a lasting and unique technological core competitiveness of enterprises.

④ The incentive mechanism of enterprise system is the necessary condition and power source for the growth and development of enterprises. Numerous facts have proved that institutional norms and institutional innovation are important guarantees for the growth of enterprises. Institutional norms require enterprises to establish an effective management system, do everything according to the rules, and ensure fairness, justice and openness; Institutional innovation requires enterprises to adjust and change their management system, organizational structure and values in time with the development of enterprises and the changes of external environment. It is necessary to standardize the enterprise management system, adjust measures to local conditions, constantly absorb and utilize advanced management methods and experiences, and organically combine the standardized system, people-oriented management and enterprise culture to create a healthy, progressive and dynamic enterprise system. It is necessary to strengthen the innovation of management concepts and methods, the change of organizational structure and the reshaping of corporate culture, so as to provide institutional guarantee for enterprises to obtain lasting competitive advantages.

⑤ The market expansion power of enterprises is a scarce resource formed by long-term accumulation of enterprises. Once an enterprise obtains this kind of market power, it can not only get power rent and enhance its ability to resist risks and crises, but also get special, extra and cheap resources and more market opportunities. Integrity management and relationship marketing, brand operation and strategic alliance, etc. The market expansion ability of an enterprise has formed its own market power and intangible assets. Therefore, in order to promote the sustainable growth of enterprises, we only need to make enterprises in a good state of being perceived by customers through honest management, relationship marketing, brand operation, strategic alliance and public welfare undertakings, and promote the evolution of enterprises' industries, resources, technologies and systems through the acquisition of enterprise market power, so that competitive advantages can be superimposed and sustained.

2. Enterprise capability integration based on synergy theory.

The promotion of enterprise's comprehensive ability is not the simple superposition of ability elements, but the coordination of ability elements. Promoting the dynamic integration of industrial selection ability, resource control ability, technological innovation ability, institutional incentive ability and market expansion ability reasonably, and optimizing the enterprise capacity structure are important links for the sustainable growth of enterprises. Only by effectively integrating the enterprise's ability elements can enterprises obtain certain ability elements and make effective use of them, so as to promote the sustainable growth of enterprises.

Industrial selection, resource control, technological innovation, institutional incentives and market expansion are the basic components of an enterprise's sustainable development capability. The formation process of enterprise's sustainable development ability is the process of coordinated movement of internal factors of enterprise system, and the problems between them are the result of mutual premise, interaction and cooperation.

The ability structure of enterprise sustainable development and the coordination of external environment determine the ability, speed and level of enterprise sustainable development. The mechanism of enterprise collaboration lies in promoting the dynamic integration and interactive collaboration of industrial selection, resource control, technological innovation, system reform and market expansion ability, driving the formation and effective operation of enterprise system collaboration, and continuously improving and expanding the sustainable development ability of enterprises.

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Case 2: Enterprise Supply Chain Integration Based on Synergy Theory

Supply chain integration management based on synergy theory is an organizational management form of global network supply chain resource integration, with the goal of realizing the interactive and collaborative operation of supply chain and the dynamic alliance of supply chain as the organizational object. It is different from vertical integration, which is the vertical merger of upstream and downstream enterprises in ownership, involving property rights relations; The integration and integration of supply chain is to establish a strategic partnership between member enterprises, or to reach an incentive or binding contractual relationship with certain cooperation intentions. Through information integration, functional reorganization, organizational integration, process reorganization, cultural integration and strategic resource reorganization, we strive to achieve seamless connection between node enterprises, thus enhancing the overall competitiveness of supply chain.

(A) rapid response, improve the level of customer service, enhance the competitiveness of enterprises.

With the fierce competition in the global market and the continuous improvement of customer expectations, market competition has changed from the traditional cost-leading competition mode to the time-leading competition mode, and rapid response is becoming the focus of supply chain competition. The core idea of rapid response is to shorten the response lead time of supply chain, which requires enterprises to fully cooperate and share relevant information reasonably, so as to effectively shorten the lead time of supply chain, reduce the level of safety inventory, save inventory investment, improve service level and meet the competitive requirements of supply chain in time. Efficient and collaborative supply chain makes it possible for customers to customize.

At the same time, with the help of modern communication technology, customers can know the status of orders in real time, find and solve problems quickly, ensure on-time delivery, and finally improve the delivery capacity and the proportion of orders fulfilled on time, so that supply chain members pay more attention to the improvement of customer satisfaction.

Through the cooperation of supply chain member enterprises, the problems existing in the supply chain can be found and solved in time, the bullwhip effect of the supply chain can be reduced, the blind spots in the supply chain can be eliminated, the investment return of the supply chain can be evaluated in time, and the resource allocation can be optimized, thus enhancing the competitiveness of enterprises.

(b) Improve the accuracy of forecasting and reduce uncertainty.

There is a terrible demon in supply chain management, which is "uncertainty". Many problems in the supply chain are caused by "uncertainty", including forecast error, delivery delay, machine downtime, order cancellation and so on. The occurrence of these problems leads to an unnecessary increase in inventory, and enterprises don't even know how much inventory they need and where to put it. In order to cope with the change of market demand, supply chain enterprises can greatly improve the forecasting accuracy of supply chain enterprises in production and sales, reduce the safety inventory of supply chain production, and eliminate or reduce the losses caused by inaccurate forecasting.

(C) integration of resources to reduce the difficulty of product development

More and more enterprises realize the importance of new product development to create profits for enterprises, so many enterprises invest at the expense of work, but the capital utilization rate and input-output ratio are often unsatisfactory. One of the reasons is that the research and development of products is becoming more and more difficult, especially those large, complex and high-tech products, which generally need all kinds of advanced design technology, manufacturing technology and quality assurance technology. , not only involves many disciplines, but also mostly interdisciplinary products, so how to successfully solve the product development problem is the top priority of enterprises.

This problem can be effectively solved through cooperation between enterprises. Supply chain integration optimizes the allocation of internal and external resources, unifies all kinds of resources under the enterprise strategy, and avoids the conflict between resource allocation and work focus in the R&D process. Enterprises are engaged in what they are good at, and work together to speed up the research and development of new products and reduce the research and development costs.

(4) Improve the management level and speed up the handling of abnormal events.

Supply chain management involves upstream and downstream suppliers, manufacturers, wholesalers, retailers and end users. As the leader of supply chain enterprises, they should not only pay attention to the development of their own enterprises, but also care about the operation of other node enterprises, and need to have full exchanges and cooperation with these node enterprises to make the supply chain develop healthily towards the established goals. Collaborative supply chain integrates advanced management technologies such as information technology, network technology, inventory technology and logistics technology. When using these technologies, the managers of supply chain enterprises have improved their own quality and updated their personal management concepts, which is conducive to the further development of enterprises. Due to the application of advanced technology, enterprise employees must strengthen the cultivation of their own quality to adapt to the changes of enterprises. Therefore, the improvement of employees' quality will further accelerate the innovation of enterprises.

At the same time, in the case of good cooperation between supply chain node enterprises, they are faced with some abnormal events in the implementation of supply chain management, such as order cancellation and order error. Supply chain enterprises can start the agreed default exception handling strategy and use advanced network communication technology to send this information to specific nodes or broadcast it to all nodes in the supply chain in order to take further countermeasures. Predefined abnormal event handling strategy and advanced information processing technology speed up the handling of abnormal events and make the operation of supply chain more reliable and stable.