What is Alipay's Chinese Koi?

Chinese koi, is September 29, 2018, Alipay launched a retweet microblogging activities.

October 7, 2018, Alipay "prize", the South China Airlines graduates, netizen named "Xin Xiaodu" netizen, won the "China Koi global free gift package" provided by more than 200 Alipay global partners group. The company's global partners have organized a group of more than 200 Alipay global partners to provide "China's koi global free gift pack".

Afterwards, some netizens found that the domain name of Xin Xiaodu was registered in Ali Cloud, questioning the winners for the internal determination.

On the evening of October 9, 2018, Alipay responded through microblogging that the domain name was registered by another person in the Ali Cloud, and that there was no internal determination behavior.

The prizes include shoes, bags and clothes, cosmetics, food coupons from all over the world, movie tickets, SPA coupons, travel waivers, cell phones, air tickets, hotels and so on.

Expanded

Alipay launched the strongest brand linkage in history, created a one-night burst of Chinese koi, read the list of prizes for three minutes, triggered 200 million activity microblogging single reading and three million retweeting, Chinese koi can be described as the strongest marketing activities in the history of microblogging, in the Internet exploded to create a storm of koi, and the Chinese koi can be said to be the strongest marketing activities in the history of microblogging, in the Internet exploded to create a storm of koi.

Koi carp, clad in red and gold scales, symbolize the good fortune of "leaping dragon gate with a carp," and have always been loved by Chinese people. Large families keep highly ornamental koi, and koi motifs are also common in traditional architecture and clothing. Praying for good luck has always been an important part of Chinese culture.

Koi began to connect with real life when the marketing-purposeful retweet sweepstakes appeared and combined with koi stalks.

Baidu Encyclopedia - Chinese Koi