The topic of old age in modern society

Healthy Knowledge Industry / Digital Health / Healthy Knowledge Policies / Nine Gatherings

Recently, policies on the development of elderly care and social domestic services have been introduced, aiming at the pain points of the "old and the young," addressing the problems of increasing burden of social support and pressure on the public **** services. "Aging" is a sign of progress in social development, at the same time, "aging" will also bring corresponding pressure on social development. Therefore, it is important to make efforts on the supply side to turn pressure into power.

Aiming at the problem of policy first

June 16, the General Office of the State Council issued the "on the promotion of domestic service industry to enhance the quality of the views of the expansion" (referred to as "Opinions"), followed by six ministries and commissions of the State jointly formulated and released the "on the old age, child care, domestic service and other community family services tax incentives," the announcement of the tax issue directly hit the problem. On the whole, the centralized policy and related meetings organized, reflecting the country's concern for the elderly and other causes.

Expansion | "aging" accelerated, the need to expand the effective supply of domestic service industry

According to China's Ministry of Commerce calculations, as of 2018, China's domestic service industry has 720,000 enterprises, the number of employees is about 26.02 million, the market size of about 554 billion yuan. In addition, statistics from China's National Bureau of Statistics have informed that between 2012 and 2018, China's per capita life expectancy rose from 71.4 years to 76.34 years, and the aging population further increased to approximately 167 million in 2018, accounting for 11.9% of the country's population.

In terms of senior care institutions, the Ministry of Civil Affairs announced that as of 2018, China had registered more than 29,000 senior care institutions, 127,000 community senior care facilities, and 7.3 million senior care beds, of which 15,700 were privately-run senior care institutions, more than 3,000 publicly-run and privately-run senior care institutions, 89 senior care institutions set up by Hong Kong and Macao service providers on the mainland, and 132 foreign-invested enterprises set up in the senior care category.

In summary, the domestic service industry and "aging" society to accelerate the development of the background of the elderly industry has become another rapid development of the industry, the proportion of private capital in the elderly institutions is also rising year by year. But with the accelerated pace of "aging" society, China's domestic service market still exists in the effective supply of the problem needs to be solved.

To solve the problem of effective supply, expansion is one of the important factors. The Opinion indicates that there are two main points of strength in expanding the market size and capacity of the domestic helper service industry. First, vigorously develop employee-based enterprises. Employee-based enterprises are conducive to expanding the size of the domestic service industry, giving domestic service employees a certain degree of protection, training, and is conducive to change the loose for the unity to play the overall strength. The second is to promote the domestic service industry into the community, make full use of community resources. Through tax cuts and fee reductions, leasing space is not restricted by the nature of the premises, the implementation of the price of civil water and electricity, and other measures to support the domestic helper enterprises to set up service outlets in the community, to create an excellent leading brand, and to promote the residents to enjoy convenient services close to home.

The quality of | domestic service into the university, the quality of the goal and then a journey

It is understood that at present, China's domestic service practitioners about 88% from the rural areas, the age structure of the older. "After 80" new generation practitioners accounted for less than 20%. At the same time, the high mobility of domestic service workers, poor stability, low literacy, which affects the quality of service in the domestic service industry, but also increased the demand for domestic service workers training and difficulty. Vice Minister of Commerce Wang Bingnan has said that "the quality of the development of the domestic service industry has not fully kept pace with the speed of development."

On improving quality, the "Opinions" pointed out that we should stand in the perspective of the whole industry, and take comprehensive support measures to comprehensively improve the quality of domestic workers. The first is the home economics profession into colleges and universities. In principle, at least one undergraduate college in each province and a number of vocational colleges and universities to open domestic service-related specialties, from the source to improve the quality of service, and now there are a number of colleges and universities to open a domestic service-related specialties.

In addition, the housekeeping training promotion action, the "frontrunner" action, the credit platform construction action is also an important initiative to improve the quality of service in the housekeeping service industry. The Home Economics Training Enhancement Action refers to the professional and systematic training to enhance the quality of practitioners and thus improve the quality of home economics services. Strive to 2020 cumulative training 5 million times, to achieve more than 1 million resident population of the city's domestic training capacity full coverage. June 22, the Chinese Society of Gerontology released the "geriatric caregiver norms", the standard provides for geriatric caregiver professionalism, training and assessment of norms, and increase training is conducive to a better guarantee of the scientific care of special groups.

The "frontrunner" action is to complete some demonstration projects through comprehensive measures to form a number of leading brands of domestic services, leading the industry standardized development. Today's "e-commerce housekeeping" and "Internet + housekeeping" are gradually emerging in the housekeeping market, and the new era of housekeeping service companies have taken on a new look.

The credit construction special action focuses on building a credit information platform and promoting a full credit record for all three aspects of the domestic helper enterprise, the service personnel and the consumer, so as to provide a guarantee for high-quality domestic helper services.

Tax cuts|capital gospel, "Internet + pension" in-depth promotion

June 28, by the Ministry of Finance, the General Administration of Taxation, the Development and Reform Commission, the Ministry of Civil Affairs, the Ministry of Commerce, the Ministry of Health and Health Commission jointly issued the "Announcement on the preferential policies on taxes and fees for community-based family services such as nursing, child care, and housekeeping," the main content is that income derived from the provision of community-based elderly care, childcare and housekeeping services is exempted from VAT; when calculating taxable income, it is reduced by 90% and included in the total income. In this policy context, social capital needs to be ready to catch the winds of investment.

Subsequently, the State Council's economic situation experts and entrepreneurs symposium, "to increase the quality of supply in the field of old age, child care, education, health and other areas is to pull the future of China's consumer market upgrading of the important engine" and other points of view to discuss the emergence of the expansion of the "Internet + Life Services "The trend.

In recent years, "Internet + pension" has become a new growth point in the development of the pension industry. We learned from the Ministry of Civil Affairs, China's current pension industry is mainly divided into three modes: institutional pension, community pension and home pension. "Internet +" the background of the pension industry analysis of the following chart.

"Internet + pension industry" classification and explanation

In addition, the statistics of the Prospect Industry Research Institute show that, among the above three modes of pension, the development of home pension mode is fully powered. Among the 25 financing projects of "Internet + Senior Care", 9 of them are for home care.

The 25 financing projects of "Internet + Senior Care" /Foreview Industry Research Institute

To do "Internet + Senior Care", firstly, it is necessary to be convenient and efficient, so as to facilitate the elderly to get simple and practical services. The second is to ensure effective supply, the "Internet + elderly" as a product to do, play the user thinking. Thirdly, it should be scientific and safe, and utilize the elderly service terminal platform to realize real-time care, health monitoring, and life care for the elderly.

Hua Jianmin, honorary president of the China Social Security Society, said at a seminar on the theory and policy of old-age service in the new era that "after winning the battle against poverty, China's biggest and longest-term livelihood project is to cope with the aging of the population and to solve the problem of the 'one old man, one young man'. " The new era is coming, the pension industry will be how to innovate and develop worthy of our wait and see.

END

Text: Li Lingyu Edited by Gao Ruirui

Photo by Li Lingyu

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