With a strong start in the Year of the Tiger and a big increase in sales, this MPV is the first choice for happy families to travel.

A few days ago, the Federation released the list of MPV models with the top sales volume of 65,438+05 in June 2022. Various brands have mixed feelings, including models that have been silent for several months and MPV veterans who have fallen out of the top ten. In such a market segment with a monthly sales volume of only 6,543,800 vehicles, it is very lively. It can be seen that the potential of MPV market is being activated with the gradual opening of domestic population and birth policy and the upgrading of consumption.

There is no absolute king, and there is no eternal champion. In the increasingly internationalized China automobile market, performers and doers have their own merits. Roewe iMAX8 became one of the bright characters. With super-high quality and rich configuration, it has broken the monopoly of joint venture brand models in the high-end MPV market. According to the data of the Federation, Roewe iMAX8 rose by 29% year-on-year in August at 5438+ 10, and continued to stand firm in the top five of high-end brand MPV. Since its listing, Roewe iMAX8 has entered 30,000 families in China, and built a strong competitiveness with its strength and reputation.

"Happy Family" chose Roewe iMAX8, which is deeply rooted in people's hearts.

For a long time, the traditional MPV has brought consumers a dull and clumsy impression, and it has been automatically classified into the choice of commercial vehicles. However, the appearance of Roewe iMAX8 is like a clear stream, subverting people's stereotype of MPV-the original MPV can be so "tidal". Roewe iMAX8' s brand-new national aesthetic design makes the whole vehicle magnificent, and at the same time, it is equipped with rich and varied intelligent technologies, bringing a distinguished experience of all-round evolution and fully taking care of and caring for the car needs of every family member.

Behind the opening of Roewe iMAX8 in the Year of the Tiger is a deep insight into the needs of users.

First of all, Roewe iMAX8 won the basic points of MPV market competition with its spacious and comfortable driving and loading space. Roewe iMAX8 has a length, width and height of 5016×1909×1782 mm, and a wheelbase of 3,000 mm. Looking at the mainstream mid-to high-end MPVs of 200,000-300,000, only Roewe iMAX8 has a body width of more than 1.900mm, which makes it spacious. SAIC Roewe is good at maximizing the potential of the interior space, making Roewe iMAX8 seem to have "space magic" in an instant. The free movement of the second and third rows of seats can achieve good spatial flexibility and meet the various needs of consumers. The second row of seats moved to the end, and the second row became larger by four MPVs, so that passengers with a height of 180cm could straighten their legs. When the third row of seats is set to the final state, two 28-inch suitcases can be put into the trunk at the same time.

Secondly, the safety performance of Roewe iMAX8 is the trump card of market competition, and it is easy to achieve upward promotion. As the first MPV of Roewe brand, Roewe iMAX8 integrated the highest safety standards into vehicle genes at the beginning of research and development. In structural design, Roewe iMAX8 adopts high-strength cage body structure, and the proportion of high-strength steel reaches 865,438+0%, while A-pillar, B-pillar, rear longitudinal beam and door collision beam adopt higher-strength thermoformed steel beams. At the same time, all-round design is carried out on active and passive safety to provide full-time safety reminder and protection for users. The 2022 Roewe iMAX8 upgrades the L2 AI-Pilot intelligent driving assistance system on the high-profile models, which can realize multiple functions such as parallel assistance, lane departure warning, full-speed adaptive cruise, etc., and ensure the driving safety of users to the greatest extent.

Thanks to this intention, Roewe iMAX8 became the best MPV in the crash test of China Insurance Research Institute (C-IASI), and obtained G(Good) rating certification in seven major test items, namely, in-vehicle occupant safety index, out-of-vehicle safety index and vehicle auxiliary safety index.

Thirdly, the innovative intelligent configuration of Roewe iMAX8 is a plus item in market competition, further expanding its leading edge. Roewe iMAX8 continues to find the focus on the basis of meeting the basic needs of MPV consumers for space and driving experience. Humanized intelligent technology configuration such as voice interaction of the whole vehicle, touch bar of Zhilian magic screen and magic bar of smart phone. So that every family member can easily get the technological texture brought by the car at any time. Wisdom empowerment, Roewe iMAX8 is a latecomer, full of stamina.

Roewe iMAX8 has become the first choice for happy families because of its practicality of safety and comfort. With the continuous fermentation of high-quality word of mouth, Roewe iMAX8 has entered a rapid growth channel.

User word-of-mouth voting, Roewe iMAX8 is ready to go.

In addition to the excellent strength of the products, SAIC Roewe's "user-centered" car-making concept is the foundation of its MPV market camp and the underlying logic of Roewe iMAX8' s continuous improvement since its listing. In fact, the birth of Roewe iMAX8 is the best proof. From research and development to appearance, the product has experienced one and a half years of operation and innovation with users. Then Roewe continues to participate in the user's car life and achieve deep links with users. The title of "Love 8" is the most cordial business card given by the owner of Roewe iMAX8. More than that, based on the accurate analysis of the needs of family "rich dad" and "baby mom", SAIC Roewe has launched customized series of models such as Roewe iMAX8 four-seat version and kangaroo version, which are intensively cultivated at the product personalization level.

If the hard power blessing has contributed to the market popularity of Roewe iMAX8, then its innovation and intention in user experience is Roewe's brand totem. It is reported that the first Roewe iMAX8 Experience Center will officially open in Beijing in early March. While conveying corporate culture and brand spirit, the Experience Center will provide users with services that exceed expectations and empower users to have a better car life.

Roewe iMAX8 started strongly in the Year of the Tiger and became an indispensable presence in the MPV market. In 2022, with the dual efforts of products and services, SAIC Roewe will bring more surprises to the market and consumers.