What is the overall idea of live marketing?

Live broadcast is to promote products or individuals to the public. The premise of marketing is that we have a deep understanding of what users need and what we can provide, while avoiding homogenization competition. Therefore, only by accurately doing market research can we make a marketing plan that really makes the public like it.

Analysis of the advantages and disadvantages of the project itself

Accurately analyze your strengths and weaknesses. Live broadcast, sufficient marketing funds and rich network resources can effectively implement any idea. For most companies, they don't have enough funds and network reserves, so they need to give full play to their own advantages to make up for it. A good project is not only the accumulation of contacts and financial resources, but also can achieve the expected results. Only by giving full play to their own advantages can we achieve unexpected results.

Market audience positioning

Marketing is valuable if it can produce results, who our audience is, what they can accept and so on. , all need to do appropriate market research, only to find the right audience, is the key to the whole marketing.

Selection of live broadcast platform

There are many kinds of live broadcast platforms, which can be divided into different fields according to their attributes. If you make electronic auxiliary products, the live promotion of clothes and cosmetics will bring unexpected traffic. Therefore, choosing the right live broadcast platform is also the key.

Good live broadcast scheme design

After completing the above work, the key to success lies in the scheme presented to the audience at the end. In the whole scheme design, the participation of sales planning and advertising planning is needed to make the product just right between marketing and visual effect. In the process of live broadcast, excessive marketing will often cause users' disgust, so how to grasp the visual effect and marketing method when designing live broadcast scheme needs constant consideration by merchants.

Late effective feedback

Marketing is finally implemented in the conversion rate, and real-time and late feedback should keep up. At the same time, through data feedback, the plan is constantly revised and the marketing plan is continuously implemented.