Traditional Culture Encyclopedia - Traditional customs - What is DSP advertising?
What is DSP advertising?
Internet advertising? DSP (Demand Side Platform) is the demand side platform. This concept originated in Europe and America, where online advertising is developed. It is a new field of online advertising with the rapid development of the Internet and advertising industry. Together with Ad Exchange and RTB, it has risen rapidly in the United States and developed rapidly in the world. 20 1 1 covers Europe, America, Asia-Pacific and Australia.
Features:
Different from the traditional advertising network, DSP does not buy advertising space from online media, nor does it use CPD (daily cost) to obtain advertising space.
On the contrary, we got the opportunity to expose advertisements through real-time bidding from AdExchange. DSP buys each exposure separately through advertising exchange, that is, CPM (cost per thousandth) is used to obtain advertising space.
- Related articles
- Analyze the pros and cons of classroom teaching and propose ways to improve it.
- Kneeling high school language knowledge, summarized
- What is the cultural significance behind the Tang Palace Banquet?
- The main content and creative background of social drama
- The way to keep in good health is to keep in good health by playing meridians.
- Why Tik Tok's fishing works are not suitable for publicity?
- Making process of handmade zongzi
- The origin of the Great Cold?
- Advantages and disadvantages of art paint
- Six categories of accounting classification.