Traditional Culture Encyclopedia - Traditional customs - Cabinet industry: a new era of brand competition
Cabinet industry: a new era of brand competition
Sales success
In 20 10, the scale of China's cabinet industry grew, and 129 enterprises above designated size achieved excellent sales, with sales exceeding1972.4 billion yuan, up by 3 1.3 1% year-on-year! The profit reached 2.256 billion yuan, up 3 1.68% year-on-year. The total profit was 968 million yuan, a year-on-year increase of 47.29%.
A new era of brand competition
In recent years, the competition in the cabinet industry has become increasingly fierce, the industry threshold has been raised, a large amount of capital has poured in, and dealer resources have been monopolized by mainstream brands. However, it is in this environment that brands such as Oupai, piano, Kebao Boloni and Jinpai stand out with large-scale marketing activities, leading the industry into a new era of brand competition!
New development opportunities
According to the report of Prospective Industry Research Institute, the overall cabinet furniture ownership rate of urban families in China is only 6.8%, far below the level of 35% in Europe and America. In the future, kitchen decoration costs will account for more than 30% of home improvement consumption, of which cabinet furniture accounts for as much as 60%! With the popularization of the whole kitchen concept and the implementation of industry standards, the cabinet industry will usher in new development opportunities!
The future market prospect is broad.
It is estimated that in the next five years, the overall kitchen furniture market capacity in China will reach an astonishing 29 million sets! With the acceleration of industry reshuffle, mass brands will emerge and have broad market prospects. Are you ready?
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