Fertility issues into the spotlight, the topic of child birth frequently on the hot search

It must be said that, with the gradual liberalization of the three-child policy in the country, a variety of supporting policies related to the birth of children has become the focus of attention.

In the supporting policies introduced around the world, including the abolition of social maintenance fees, increased vacations, taxes, home purchase, rental subsidies, and even direct cash and other measures.

Such as Jiangxi, Qinghai, Henan, Zhejiang, Hebei and other places to give birth to female workers, depending on the situation will enjoy a maximum of 188 days of maternity leave, Shaanxi is also proposed to provide for the birth of three female workers in the original basis of the six-month incentive leave, maternity leave of up to nearly 1 year. Sichuan, Anhui, Jilin also said to establish parental leave.

In terms of housing, Beijing proposes to include families with multiple children in the public rental housing priority allocation; Jiangsu Haian families with two children will enjoy a preferential purchase of 200 yuan per square meter (400 yuan for three children) on the basis of the market price; Gansu Linze will be given to families with two or three children to purchase subsidies, plus maternity allowances, childcare subsidies, education grants and other subsidies up to a maximum of more than 100,000 yuan in total.

Panzhihua, Sichuan Province, has become the first city in China to issue childcare subsidies by granting a monthly subsidy of 500 yuan per child to families with two or three children under the age of three.

In addition, Henan, Guangxi, Anhui, Guizhou and other places will be three children into the health insurance coverage of the cost of childbirth; Yantai for the three children related to the treatment of maternal prenatal checkups, hospital delivery to implement a fixed amount of payment.

And as Dabei Nong general, the introduction of measures to encourage employees to have a baby business is not a few.

In June last year, a company in Qingdao to encourage three children's documents circulated in the WeChat group, showing that the company's employees to give birth to three children can be a one-time award of 100,000 yuan.

In December last year, the Internet giant Racer released an internal letter announcing adjustments to employee benefits, including a "new maternity bonus" of 1,000, 2,000 and 3,000 yuan.

Fertility issues into the spotlight, the topic of childbearing frequently on the hot search2

Because of the introduction of encouragement to employees of the program to encourage excellent parenthood, agriculture and animal husbandry listed company Dabei-nong (002385.SZ) changed into a "three-children concept stock".

"Honestly, our original intention is to respond to national policy, to deal with population aging contribute; another is to increase employee benefits, reduce the burden of employees to raise children, but I did not expect everyone will be so concerned at once." On January 11, Zhang Guoping, deputy secretary of the party committee of Dabei Nong Group, responded in an interview with a reporter from Time Weekly.

On May 31, 2021, the Political Bureau of the Central Committee convened a meeting to further optimize the fertility policy and implement the policy that a couple can have three children and supporting support measures. The Decision also makes specific plans in strengthening preferential policies such as individual tax subsidies, rental protection and housing subsidies.

IPG China chief economist Park Wenxi told the Times reporter that enterprises in their own positive social responsibility at the same time, the relevant departments should be more to take up this band with public welfare and external social responsibility of sustainable development of the population, in order to alleviate the contradiction between the enterprise and the sustainable development of the population.

"The rules are still being developed, and the cost is controllable"

Screenshots circulating on the Internet show that, from January 1, 2022 onwards, Dabei-Nong will implement the first child's maternity leave in the national standard plus 1 month, the second child plus 3 months, the third child 12 months. The first child is rewarded 30,000 yuan, the second child 60,000 yuan, the third child 90,000 yuan; in addition to allowing male employees paternity leave of 9 days.

January 11, Dabei Nong securities affairs representative Lei Zeli to the Times reporter confirmed that the above screenshot content is true, "the specific rules have not come out, should soon be able to see."

"This program is for the whole group of employees, including pig farm pig workers, regular employees can enjoy. The specific implementation methods and details, the human resources department is still in the process of development." Zhang Guoping told the Times.

According to the Times reporter, as of the end of 2020, the per capita salary of Dabei Nong was 96,400 yuan. That is to say, employees can get a year's salary for having a third child during their employment. There are many shareholders and netizens are concerned about the "excessive generosity" of Dabei-nong will increase the cost of labor, or the impact on the company's performance.

Eye of the sky data show that, as of now, the total number of employees disclosed by Dabei Nong is 19,414. Some netizens accordingly did an arithmetic problem, assuming that each employee can receive a reward of 30,000 yuan for one child, the required expenditure of 582 million yuan of maternity funds. Some netizens also pointed out that if both husband and wife are employees of the company, the bonuses are paid on top of each other, and the cost will have to be increased.

"People may have misunderstandings about this program, which is only for this year's newborn families. And the bonus payment is not stackable, we are targeting an employee family." Zhang Guoping emphasized to the Times, "How many employees give birth also depends on the actual situation, some concerns are actually not too necessary. It is not that as soon as we introduced this policy, the original employees who do not plan their families immediately went to give birth."

Lei Zeli also told the Times reporter, "The increased cost of this program should be in a controllable range, and it is not that every employee is giving birth at the same time."

The financial data show that as of the third quarter of 2021, Dabei Nong still has 4.479 billion yuan of money funds in hand.

On the other hand, the extension of women's maternity leave also means that women are encouraged to return to their families, which may exacerbate women's sense of professional crisis. For this concern, Zhang Guoping told the Times, "This concern is completely unnecessary, this policy was introduced to increase the welfare of employees, the company has introduced such a policy, naturally, to protect the jobs of employees."

He pointed out that if the employee's workload is not very large, according to past practice, it will be temporarily shared with other employees in the department; if the workload is large, then new people will be recruited in. "The company's development momentum in recent years is better, there are constantly new industries and positions generated, according to the past situation, the employee after maternity leave, basically can be restored to the original post." Zhang Guoping claimed.

Last year, the first three quarters only earned 100 million

Dabeinong was founded in 1993, the industrial layout covers the feed animal protection science and technology industry, pig science and technology industry, crop science and technology industry, agricultural Internet in a number of fields. 2010, Dabeinong in the Shenzhen Stock Exchange listed on the market, the successful landing of the capital market.

In 2021, the hog farming industry from the "meat price takeoff" seconds into the "loss cycle", with the continuous decline in pig prices, hog farming companies lying earn days are gone.

The financial data show that in the first three quarters of 2021, Dabei-nong realized revenue of 23.442 billion yuan, an increase of 53.55%; net profit attributable to shareholders of listed companies 107 million yuan, a year-on-year decrease of 92.76%; attributable to shareholders of listed companies deducted from the non-net profit -53.5147 million yuan, a year-on-year decrease of 104.31%.

Meanwhile, Dabeinong's operating costs during the reporting period amounted to 20.84 billion yuan, a year-on-year increase of 77.69%, which was higher than the growth rate of operating income of 53.55%. Among them, the company's administrative expenses and cash paid to and for employees saw a significant increase.

From January to September 2021, Dabei-Nong's administrative expenses increased by 326 million yuan, or 45.92%, compared with the same period of the previous year; cash paid to and for employees increased by 603 million yuan, or 48.70%, compared with the same period of the previous year.

Dabei Nong said the increase in administrative expenses is mainly due to the increase in expenses for the company to promote business development and strengthen the construction of talent team. The increase in cash paid to employees is mainly due to the increase in employee compensation paid by the company.

Zhang Guoping said that Dabei Nong Group 2021 developed new industries including digital agriculture, which does increase some expenses, but with the development of the business, it will also increase the benefits to the group.

According to the "Briefing on Hog Sales in December 2021" released by Dabeinong, from January to December 2021, the cumulative sales of hogs totaled 4,307,800 head, an increase of 132.8% year-on-year, and the cumulative sales revenue totaled 8.706 billion yuan, an increase of 23.89% year-on-year.

Before Dabeinong, no listed company on the A-share market has yet released a similar program to encourage employee eugenics. For this move will trigger other companies to follow suit, Zhang Guoping stressed to the Times reporter, "the actual situation of each group is different, the focus of the employee welfare policy is also different, we are also based on their own preferences introduced, so it is not convenient to call on everyone. Overall, we still hope that powerful enterprises can actively fulfill their social responsibility and respond to the call of the national policy."

"Dabei Nong's initiative to independently develop measures to encourage fertility is a good move to follow the policy direction and guide employees to increase fertility. But each enterprise has its own `situation, need to develop measures to support the fertility of employees according to their own situation in accordance with local conditions, and should not be blind and mandatory to follow up to learn the practice of the Great Northern Farm." Park Wenxi told the Times reporter said.

Just half a month before the Great Northern Farmer launched the program, the Internet headline company Racer-W (01024.HK) also announced an increase in maternity bonuses.2021 December 30, Racer released an internal letter announcing the adjustment of employee benefits, new maternity bonuses, respectively, for 1,000, 2,000 and 3,000 yuan three levels.

On January 11, Dabei Nong closed at 9.71 yuan per share, down 3.67%, with a total market value of about 40.212 billion yuan.

Fertility issues into focus, the topic of childbearing frequently on the hot search3

Recently, Dabei-Nong Group this year began to implement the birth of a second child incentive of 60,000 yuan, the third child incentive of 90,000 yuan to encourage the birth of a measure in the social media platforms to trigger a heated discussion in some people clapping at the same time, part of the netizens do not seem to be optimistic.12 morning, an expert interviewed by the extreme news reporter, said that if the company is not a speculation, it is worthwhile to affirmation.

Screenshots circulating on the Internet show that from January 1, 2022, Dabei Nong will implement a new policy to encourage childbirth. Maternity leave, the first child in the national standard plus 1 month, the second child plus 3 months, the third child 12 months; in addition to maternity leave, there are also financial incentives, the first child incentive of 30,000 yuan, the second child 60,000 yuan, the third child 90,000 yuan; in addition, the male employees have paternity leave of 9 days.

The news was released on various social media platforms, triggering a lot of discussion among netizens. Some netizens suspect that "the company is to take this kind of thing for speculation"; there are also netizens said "this is not a question of money, not so much energy."

The polar eye news reporter learned that Dabeianong Group was founded in 1993, the industrial layout covers the feed animal protection science and technology industry, pig science and technology industry, crop science and technology industry, agricultural Internet in a number of fields, with nearly 20,000 employees. 2010, the Dabeianong Group in the Shenzhen Stock Exchange listed on the market, and the total market value of more than 30 billion yuan.

Previously, Dabei Nong secretary Chen Zhongheng has responded, the enterprise introduced this policy is a positive response to the call of the state, while in principle want to benefit employees to enhance the cohesion of the company. At present, the implementation of the method and details are being developed. 12 am, the polar eye news reporter contacted the Dabei-Nong Group to consult this matter, the group staff said, to the group secretary's reply shall prevail.

Wuhan University Professor of Sociology Shang Chongxiang believes that if it is not hype, these initiatives can be implemented, then it shows that the enterprise has the strength, sincere employees, and the country also has a certain sense of social responsibility and sense of mission.

As for a number of netizens some not optimistic statements, Shang Chongxiang believes that young people nowadays, the old and the young, but also face work pressure, so that some people have a lower desire to procreate. In addition, with the new generation of young people growing up in the network era, the concept of fertility has also changed.

Shang Shangliang said that, as a business, there is no obligation to incentivize employees to give birth, companies can introduce relevant subsidies, is considered humane management, but also in response to the call of the state. But to fundamentally reverse the concept of fertility, but also need to land some long-term effective policies at the government level.