What is a good advertising idea?

In the dazzling array of newspaper advertisements, in order to attract people's attention quickly, we must put the promotion of visual tension in the first place when advertising creativity. In advertising creation, due to inertia and the mindset formed by inertia, many creators climb a slide in a complex thinking field, which seems to be "familiar with the door", but in fact it can only push the wheels of thinking to move inertia and "wear new shoes and take the old road". This kind of advertising works often cause readers' visual numbness and weaken the communication effect of advertisements. Good advertising creativity is to skillfully combine familiar things to achieve novel communication effects. The establishment of advertising creativity, the selection of materials around creativity, the processing of materials and the post-production of computers are all accompanied by the scrutiny process of image thinking. The purpose of reading is to make advertising works accurate, focused and shining.

A good advertising creative expression method includes three aspects: clarity, conciseness and proper structure. The essence of simplicity is exquisiteness. The simplicity of advertising creativity can be refined not only in thought but also in form. Simplicity does not mean that you don't need to conceive, and clever conception does not mean unfathomable. It is often the goal that media advertisers desire when they are creative.

In short, an innovative and simple advertising idea with impact, profound content and touching people's hearts needs imagination and thinking first. Only by using innovative ways of thinking, obtaining extraordinary creativity, breaking the "constancy" of readers' vision and combining feelings with scenes can we arouse the poetry of advertising works and achieve extraordinary communication effects.