Young people, are they all traditions?

Nowadays, young people are quite traditional.

During the day, he was a hip-hop hipster with a dirty braid in Sanlitun, and fell in love with Mr. Lu Xun in the chronological drama at night; Lujiazui white-collar workers who wear handsome suits and high heels on weekdays may be frequent visitors to a Hanfu Culture Festival. Not only in the strange circle of online celebrity shops stepping on pits and planting grass, but also punching cards in museums and squatting on archaeological blind boxes are "really fragrant". These seemingly fragmented and contradictory aspects of life reflect the true portrayal of contemporary youth: every young man's chest is more or less beating with a heart that spans five thousand years in China.

When the traditional culture was picked up by the new youth, the market also set off a wave of "national tide" directly. Big data also supports this trend: young people are embracing traditional culture.

In May of 20021,the report Baidu 202 1 National Tide Pride Search Big Data showed that the search popularity of "National Tide" related content increased by 528% in ten years, and now the market has entered the era of National Tide 3.0. Some high-quality domestic brands have completed brand upgrading in ten years, which really affects the consumption of young people.

How far-reaching is the impact? Consumption data proves everything. Young people know better than anyone what is the truth that "if you like it, you will be wild, and if you love it, you will spend money to buy it".

The issue of 13 1 1 has ended. According to Tmall data, the total GMV of this year's Double Eleven Tmall platform is 540.3 billion, and its China fashion, time-honored brands and non-legacy related products are extremely eye-catching.

1 65438+1October1In the first hour of the first wave of sales, the sales of 20 cutting-edge national fashion clothes increased by nearly100%;

The Hanfu market continues to be hot, and the sales volume of Hanfu brand XIII in the first hour of the first wave of pre-sale is 2.7 times that of the same period last year;

After 00, the number and amount of people consuming pens, ink, paper and inkstones increased by more than 100% year-on-year, and the sales of "antique-grade" old brands such as Rong Baozhai, Shanlian Lake Pen and Li Tinggui doubled year-on-year;

Nearly 100 museums participated in the Double Eleven this year. On the first day of sale, the museum's cultural and creative products ushered in an outbreak, with a year-on-year surge of more than 400%.

Soul's survey of users in the station also confirms this point. According to the "Soul" Z Generation Double Eleven Consumer Behavior Report "released by Soul, four of the 10 Z Generation prefer to buy domestic products.

Traditional culture not only invades the daily life of contemporary young people, but also provides an alternative "employment guide" for young people to choose jobs.