How to do ppt for seo optimization diagnosis of Wuhan Semeisha doors and windows?

The production of website seoPPT mainly includes the following parts.

First introduce the basic situation of the company (editing, art design, seo staffing, etc.). ), the basic information of the website, etc. (Station group operation or main station operation and maintenance? Website collection, weight, etc. This link is mainly used to determine the location of the website.

Second, competition analysis (competitor website status, industry Internet marketing status, etc.). )

Third, keyword diagnosis (home page keywords, column page keywords, long tail keywords, special words, aggregate words, etc.). )

Fourth, architecture diagnosis.

1. Navigation: top navigation, bottom navigation, breadcrumb navigation, left navigation, etc.

2. Popular links, recommended links, latest links, etc.

3, do not follow the control weight

4. Is there a spider trap?

5. You can flash, take pictures, etc. Be deleted without affecting users?

6. Is the website unique and the content page the same?

7. Is the website map set reasonably (HTML version and XML version)?

8、 404

9. Are there any other things that are not conducive to spider crawling?

Verb (abbreviation of verb) page optimization

1, homepage optimization (weight tag, nofollow, TDK writing, content optimization)

2. Classification page optimization: same as above.

3. Content page optimization: same as above.

Sixth, the article is updated.

1. Is the page unique?

2. Does the content conform to the user experience?

Seven, off-site links

Because Baidu wireless weakens the weight of ordinary external chains, it is basically just to attract spiders, so this stage can be skipped.