How does Yonghui Supermarket achieve a breakthrough in digital transformation?

Under the persistence of technology-driven business and innovation, Yonghui focuses on promoting the integration of online and offline omni-channels, the synergistic development of the home-to-store business, breaking the stereotypical thinking of "offline", and relying on omni-channels to provide users with a convenient and fast shopping experience, to promote the change of the way of consumption and shopping, and to build an omni-channel ecological pattern in the retail industry.

At present, YHDOS, an omni-channel retail digitalization system independently developed by Yonghui's technical team, has been put into use on a large scale in Fuzhou and other places. The YHDOS system integrates omni-channel procurement and sales coordination, operation, finance and other work, and connects online and offline business from the operating system side of employees, which is the cornerstone of Yonghui's omni-channel digitalization capability, and is able to effectively support the adjustments of Yonghui's organization and operation strategy. adjustment of business strategy.

With the source supply chain as the core, Yonghui, with the help of digitalization ability, has opened up the links of seed selection and soil testing, planting supervision, standard formulation, special storage, special order processing, brand promotion, terminal service, etc., and has realized the traceability control and management of the whole chain of order planting, and has been able to realize the whole chain of connecting from the selection of seeds to the cultivation, and from the planting to the processing, to the logistics and the sales.

Li Songfeng, CEO of Yonghui Supermarket, said that relying on digital change, from the source of procurement to transportation, grading, to the subsequent terminal selection and display, ordering, Yonghui all the chain on the digital track, the efficiency of which has been maximized.

On the consumer side, Yonghui's customer feedback has also maintained its consistently high quality and standard characteristics. According to the December 2021 Cato Consumer Index report, among the five largest retail groups, Yonghui's customer unit price leads the industry and still achieves positive growth in consumption frequency against the backdrop of lower consumer purchase frequency across the superstore industry, as evidenced by its achievements in user operations.

By the positive influence of the omni-channel strategic layout, Yonghui's multi-industry bursts into life - offline advantages are strongly advancing, and online sales are approaching tens of billions. Based on the main business, seeking innovation, Yonghui has both the advantages of brick-and-mortar retailing and technology-enabled innovation, which is exactly where this A-share retail giant can go through the industry cycle.

In recent years, the new retail industry, characterized by digitalization and intelligence, has been developing rapidly, and many traditional retail giants have responded to the trend of innovation and change, searching for a new way to develop online and offline collusion. Among the many explorers, Yonghui Supermarket, as one of the first circulation enterprises in mainland China to introduce fresh agricultural products into modern supermarkets, has once again walked in the vanguard of the times.