Traditional Culture Encyclopedia - Traditional customs - The difference between tourism real estate and real estate How does Lv Wen real estate work?
The difference between tourism real estate and real estate How does Lv Wen real estate work?
The difference between tourism real estate and real estate
1 has different meanings.
Tourism real estate: Relying on the rich tourism resources around it, it is different from the traditional residential projects, and it is all home purchase projects integrating tourism, leisure, vacation and residence.
General real estate: refers to all kinds of houses built on land, including residential shops, factories, warehouses, office buildings, etc.
2. Different characteristics
Tourism real estate: It has good natural landscape and architectural landscape, as well as perfect supporting functions.
General real estate: there are fixed and fixed points.
3. Different groups of people
Tourism real estate: Mainly tourists.
General real estate: people who intend to invest in mature properties to improve their home environment.
4. Different themes
Tourism real estate: The emphasis is on leisure and play.
General real estate: the theme is clear, either commercial or civil.
5. Different functions
Tourism real estate: Emphasize the development of tourism as the main body, or give full play to the main function of real estate while giving it tourism function.
General real estate: to meet the needs of daily life and work.
How does Lv Wen real estate work?
First, the integration of tourism resources and commercial formats
Traditional sightseeing tourism is changing to comprehensive tourism, including the combination renewal of retail, catering, leisure and entertainment, performing arts, vacation and recreation, which directly affects the transformation of the income mode of scenic spots and needs to be integrated and adjusted from the aspects of combination ratio and resource allocation.
Second, the deep development and utilization of local tourism resources.
At present, most of the cultural tourism projects on the market have no characteristics. The characteristics of the project come from its own market positioning and product positioning. They are the development and utilization of their own cultural resources, including celebrities, allusions, environment and so on. And form special activities and promotional content that can attract the attention of the audience.
Three. Overall development direction and goal setting
According to market analysis and industry forecast, the overall positioning of the project includes cultural positioning, commercial positioning, image positioning and brand combination positioning. Through certain data analysis and prediction, make clear project objectives and subdivide them.
The above is the answer to the difference between tourism real estate and real estate. In fact, if it is only literally explained, it can be understood that tourism real estate is definitely a tourist destination, and there will be some scenic spots for us to visit. And real estate is just a house. As for how to operate Lv Wen real estate, the above explanations from three directions have very detailed operation methods.
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