How to strengthen cultural exchange and dissemination

In today's economic globalization, the world economy and trade transactions are frequent, commercial activities not only retained the original function of cultural communication, but also in the cultural transmission of new content, is conducive to promoting the promotion of today's social and cultural exchanges and dissemination. And how can we strengthen it nowadays? Below I have compiled a way to strengthen cultural exchange and dissemination, for your reading reference.

Methods to strengthen cultural exchange and dissemination: Understanding the differences that exist in the exchange and dissemination

Cultural differences in customs and habits

First of all, there are differences in animal symbols, for example, "dog" as an animal, which is regarded as a friend of mankind and symbolizes loyalty, but most of them are derogatory meanings in Chinese, such as dog. In English culture, the dog is the most important animal in the world, but it is not the most important animal in the world. On the other hand, in English culture, statements made with dogs are mostly positive, such as "a luck dog" (幸运儿), "love me love my dog (爱屋及乌)", etc. It is the difference in their symbolic meanings that make them so popular. It is the different meanings of its symbols that make the intercultural communication process produce cultural differences.

Secondly, the differences in color preferences and customs, understanding and mastering the deeper meaning of the colors of other countries in the language is conducive to the smooth progress of communication, but also helps the spread of culture. For example, in English, the phrase with Green has different meanings, green goods (fresh goods), a green old age (old as strong), while in Chinese, green means thriving, a symbol of spring. Therefore, in the process of cultural communication or cultural dissemination, as long as we respect the love and hate of the color of each ethnic group, we can have a good communication.

Finally, the difference in numbers, many countries believe that the single number is auspicious, and by the influence of ___ culture, the number 13 is regarded as the number of evil, in life everywhere this phenomenon can be seen, such as elevators, 13 floors were replaced by 12A, the theater, airplanes, trains, and so on, there is no 13th row of seats. On the contrary, our traditional culture considers even numbers as auspicious numbers, and many people choose such dates when they get married or on other happy days. People believe that even numbers indicate good omens, and they pursue and desire for good things to come in pairs and double happiness.

Differences in ways of thinking

Chinese thinking is characterized by its wholeness and tendency to emphasize synthesis, while Western thinking is characterized by its practicality and tendency to focus on analysis. Chinese philosophy cannot observe and analyze the object of knowledge by placing it in opposition to the subject; it can only experience its existence, feel its life, and comprehend its spirit by mingling with the object in ****existence. This kind of thinking that emphasizes the existence of the group is the Chinese way of thinking as a whole. For the western culture, it not only pays attention to the social group itself and the society in the operation of the society and the individual between the existence of the antagonism, but also recognize that there will be a conflict of interest between the different individuals, and therefore to strive to protect the individual rights and interests of the society, which is the individual way of thinking of the western people.

Differences in values

Values are a kind of social consciousness, which is in the deepest part of the culture, and can effectively define the principles of interaction, behaviors, and states of life of the society, groups, and individuals. Many scholars regard them as the core of cross-cultural communication. However, without a true understanding of the differences between values, it is impossible to understand what intercultural communication is. Differences in values lead to differences between cultures, such as differences in the education of children, family values, personal privacy, and the purpose of learning. Only through the effective elimination of these values can we build a harmonious society of multiracial and multicultural groups without discrimination.

Ways to strengthen cultural exchange and dissemination: cultural exchange and dissemination skills

Equal respect and conflict resolution

Cultural differences exist in all ethnic groups, and there is a close relationship between their origins in geography, language, natural conditions and ethnicity, mainly in terms of the environment, conditions and needs of the ethnic groups themselves, which, apart from the nature of the region and the space in which they live, also reflect the different material needs of the times. In addition to the geographical nature and living space as the main manifestation, it is also manifested in the different material requirements of the times and the different levels of development. Specifically, culture is the fusion of history and reality, which is not a tangible entity but can be seen everywhere. Culture is a spirit of the nation, regulating the way of thinking, influencing people's aesthetic taste, indicating the value orientation of society.

For the cultural differences between the various ethnic groups, it is necessary to maintain respect, equality, friendly exchanges and acceptance, so as to break through the obstacles caused by cultural differences, thus further promoting the mutual dissemination of culture, in the true sense of the realization of cross-cultural communication. In intercultural communication, we should face up to the diversity of different cultures ****existence, based on dialogue and respect for others, to strengthen the cultural communication of no superiority or inferiority, no boundaries, and enhance the sense of respect.

Take the initiative to adapt to the culture and language habits of other nationalities

When carrying out intercultural communication, we should take the initiative to understand the subjective culture of other nationalities, so as to dilute the importance of their own main culture, make clear that there are differences between the cultures, and remove the obstacles to cultural exchange, and continuously improve and optimize the practice, and correct the deficiencies in a timely manner. The importance of the major cultures should be minimized, and the differences between the cultures should be clarified. As society changes, people have more and more opportunities to come into contact with people of other nationalities, languages and cultures. In the process of communication and understanding, we should follow the principle of seeking common ground while reserving differences, and keep the similarities, and ask for the differences to be ****existed.

Updating the concept of self-improvement

In cross-cultural communication, the traditional customs, language and culture of the people should be retained and not abandoned. However, from the perspective of innovation of the times, due to the continuous development of the times, traditional culture should also make changes, to be advanced, in order to meet the requirements of the times, innovation and development. In recent years, by the influence of Western culture, the Mandarin greeting language "Have you eaten?" has shown a weakening trend, gradually being "Hello!" "Hello!" This is a new cultural choice for Han Chinese people to absorb foreign cultures and innovate in their foreign interactions.

Human culture is linked to the material and spiritual needs of human beings, and it is the centralized manifestation of human nature beyond the self. From the cultural level, cultural communication is a concrete manifestation of cultural progress and a main form of promoting and inheriting national traditional culture. Intercultural communicative competence includes cognitive, emotional, behavioral and other aspects of adaptability. Different national cultures have differences in values, ways of thinking and non-verbal behaviors, etc. As the saying goes, what is national is global, and cultural globalization will become an inevitable trend in the development of human culture. Therefore, in the process of intercultural communication and cultural dissemination, it is necessary to continuously improve oneself and update the concept, and only by adapting to the characteristics of the development of the times, attaching importance to intercultural communication and cultural dissemination, and maintaining a good subjective mindset and grasping the good communication skills and dissemination methods in the process, can we enjoy the benefits and joys brought by intercultural communication and cultural dissemination.

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