202 1 what is the development status and trend of e-commerce industry?

First, sink the market and embrace the countryside.

The central word of e-commerce in 2020 is market sinking. There is a simple reason. There are few urban users, and almost all incremental users are sinking the market. According to statistics, 70% of Taobao's new users came from the sinking market, and 64% came from Pinduoduo. This means that in the sinking market, the incremental market space for users will only be smaller.

In addition, the Key Points of Development Planning in 2020 issued by the Development Planning Department of the Ministry of Agriculture and Rural Affairs requires that in 2020, information will be further promoted to enter the village and households, and the project of "internet plus" agricultural products leaving the village and entering the city will be implemented. In the sinking market, in addition to Ali and Pinduoduo, e-commerce giants such as JD.COM and Suning will also join in one after another. Therefore, the sinking market competition of 202 1 will be more intense.

Second, live/short video e-commerce

In the past year, our consumption choice was basically decided by online celebrities, who participated in the links such as planting grass, doing homework and clicking to buy. In 20 18 years, the e-commerce in a auto fast has reached the scale of over 60 billion in 20 19 years. Although Tik Tok did not take e-commerce as the main force point, the transaction volume reached 20 billion.

Short video live e-commerce can have this power, simply because the personalized needs of users are met in watching short videos and live broadcasts, thus spending more time on the APP. Through live broadcast and short video platform, we can achieve three effects: spreading, planting grass and buying. Therefore, 202 1, the social e-commerce platform will increase the direction of live broadcast and short video, and live broadcast and short video will also become the standard of e-commerce platform.

Third, private domain traffic.

As the cost of obtaining traffic from e-commerce platform rises, the cost of obtaining shopping commodity information for consumers becomes higher, and the cost of obtaining consumers from the platform also rises. Thus, "private domain traffic" came into being.

Merchants attract users to their own media and communities in various ways, reduce the cost of obtaining customers and improve the conversion rate through operations. It is foreseeable that in the field of social e-commerce, self-employed individuals or companies that deeply cultivate private domain traffic through personal IP have a greater chance of success in the field of e-commerce.

In the future, we will continue to aggregate the upstream equity product chain, empower cooperative enterprises, provide users with in-depth services, operate efficiently, reduce the cost of obtaining customers, improve the conversion rate, build a full-link e-commerce marketing system, and help more platforms to dig gold in social e-commerce.