What is the standard of marketing website construction? What are the requirements?

The biggest difference between marketing websites and traditional websites is that marketing websites have clear website positioning. Positioning refers to determining the company's core products, profit model, core keywords, etc. Through market analysis and planning, we can determine the way of website production according to positioning, that is, how to express what we want to express through design, planning and copywriting planning in the positioning strategy stage.

2. Marketing-oriented copywriting and full content support

After the positioning stage, how to show the positioning concept to consumers simply and directly needs to refine the selling point and copy of the product. In addition, the content of the website must be rich, including resources that customers need to use (such as data downloading and interactive messages), explanations of customers' common problems, classic cases, product market feedback, relevant certificates and certificates, media reports, enterprise addresses and real pictures of products, etc. , so as to help customers further understand the products or services of enterprises, improve the conversion rate and achieve the purpose of marketing.

3. Friendly user experience

A marketing website is a website for marketing purposes, and there must be good links between pages. Links between pages will help visitors find relevant content, thus increasing the possibility of consumption. In addition, in terms of visual design, interactive experience and client (now the marketing website needs to have the functions of pc, mobile phone and WeChat), it should also conform to the user's senses, so as to enhance the stickiness of the website and obtain higher conversion rate.

4. Website structure and content suitable for search engines. For example, the website built by nicebox conforms to the website structure and content of search engines.

5. Perfect online communication and interaction function.