Kneel for a final report on the importance of clothes! ! ! ! ! ! !

Final report on the fashion trend of middle school students

Group 4, 1 class (1)

Instructor: Yin Xueqin

Team leader: Huo Feiting

Deputy leader: Chen Chunmiao

Members:,, Xie Lingchun, Wang Jun, Fu Liluan, Zhou, Cen, Chen Long, Zeng.

First, the determination of the subject.

With the curriculum reform of education, we students not only have learning tasks at school, but also have various practical activities. One of them is research-based learning. First, the teacher gave us different types of research topics for each student to choose from, and then divided the students who chose the same topic into one group. Clothes are closely related to us in life. We have to get dressed before going out every day. The purpose of clothes is not only to shelter from the wind and rain and keep warm, but also to dress people up more beautifully. Clothes have its own culture, exquisiteness and connotation. Wearing different clothes can reflect different personalities and temperament. Everyone has different eyes on clothes and different requirements for clothes. Middle school students' demand for clothing is getting higher and higher with the era of rich material life, and we still need to study it, so we all choose the topic of "fashion trend of middle school students' clothing".

Second, the opening report

After writing a short topic selection, the next step is the opening report. We are not sure about this, but the tutor gave us an example. After reading it, we don't know how much to write. We discussed it in the whole group and sorted out the methods and steps before we started writing the opening report.

1, background introduction.

Thesis proposal

1, background introduction. The topic is selected from the reference topics provided by the school, and the members of the research group are all interested in the topic and are assigned to the same group to study the topic.

2. Purpose and significance, understanding the fashion trend of middle school students' clothing will help us understand the modern teenagers' vision of things and their psychology of material pursuit. Through research, we can increase our knowledge, temper ourselves and improve ourselves.

3. Subject related to the project: history, Chinese and fine arts.

Division of tasks and posts

postal service

(full name)

accountability

leader

Hofitin

1, organize team members to discuss the research direction.

2, presided over the meeting, grasp the decision.

3. Responsible for reporting.

deputy group leader

Chen chunmiao

1, record each activity process.

2, responsible for data collection, sorting.

3. Cooperate with the team leader to assign tasks.

accounting

Zhou and Fu Liluan

1. Record the expenses spent in the group.

2. Organize the whole group to collect fees to facilitate the work.

information

administrative staff

Xie Lingchun, Wang Jun

1. Save the information collected by the team members.

2. Statistical survey data.

worker

work

mankind

member

Cen Yunyou, Chen Long, Zeng

1, provide the required items (camera, tape recorder, etc. )

2. Contact students from other schools to complete the questionnaire.

Zhu Wenjing and Lin Xiaoyan.

1, responsible for printing relevant forms and documents.

2. Be responsible for contacting other encirclement activities.

(2) Detailed activity steps and task division

The first stage: week 8-9, and the specific activity time is from May 2 to May 8.

Zhou, Xie Lingchun and Fu Liluan went to various bookstores to find information about the characteristics and period of middle school students' fashion.

Chen Long, Cen Yunyou and Zeng went online to find relevant information. Mainly in Netease, Sina, Sohu and other websites to search for relevant information, query middle school students' clothing introduction, pictures, fashion trends and so on. And download them.

Zhu Wenjing, Chen Chunmiao and Lin Xiaoyan are responsible for the preliminary investigation in various clothing stores, determining the interview location and target, and consulting with the boss to obtain some clothing albums and preliminary materials.

The questionnaire was designed by Huo Feiting and Wang Jun, copied and sent to various schools for investigation.

Stage 2: Week 9 10, and the specific activity time is from May 9 to May 15. Chen Chunmiao, Zhu Wenjing and Lin Xiaoyan are responsible for the interview, while Huo Feiting is responsible for taking photos and sorting out the interview contents.

The third stage: the week of 10~ 12, the specific activity time: May15 ~ May 28th, collecting materials, expressing their own opinions, sorting out the possession materials and classifying them, so as to achieve * * * knowledge. Then they exchanged their design inspirations. Huo Feiting and Lin Xiaoyan were responsible for drawing, Chen Chunmiao was responsible for designing words, Xie Lingchun and Wang Jun were responsible for sorting out pictures, materials and survey data, and finishing the final report.

(3) Experts to be interviewed and brief interview plan

On campus: Teacher Wang Li and Teacher Yin Xueqin.

Mainly in the final stage of the visit, I got guidance on the formation of the final report.

Off-campus: proprietors and clerks of small clothing stores in individual worlds, department stores and pedestrian streets interview some middle school students, boys and girls, who buy clothes.

Mainly in the second stage of the interview, the main content of the interview is the fashion trend of middle school clothes in the past.

(4) Conditions required for activities.

Means of transportation: buses, bicycles, etc.

Others: surfing the computer, taking photos, etc.

Expected results: reports and design drawings.

(5) Forms of expression

Words and pictures

Third, the research process of the subject

1, analyzing the research object

(1) The fashion trend of middle school students' clothing is that middle school students' choice of clothing is developing in a certain direction, and this direction is our research goal.

(2) Divergent thinking

[1] Students' views on wearing school uniforms.

[2] The shortcomings of school uniforms in China

[3] The change of middle school students' clothing choice view reflects the improvement of people's material spirit.

[4] Middle school students' clothes follow the trend.

2. Specific implementation steps

The first stage: analyze the research object and establish the scientific research route.

The second stage: Learn about the popular clothes of middle school students by consulting materials, and interview some students from several schools and some clothing stores to learn about most students' views on clothes and the most popular clothes styles in the market.

The third stage: summary statistics. Systematically analyze the fashion trend of middle school students' clothing, count the percentage of middle school students' views on clothing choice, and complete the paper.

I-word duration

content

difficulty

2005.5. 14

Interview clothing store owners and others

middle

2005.5. 16

Discuss and sort out materials that highlight middle school students' clothing.

easy

2005.5.20

Through the research, the conclusion is drawn: the fashion trend of middle school students' clothing.

difficult

2005.5.28

At the report meeting, the report submitted by the team leader will be read and revised by the team members, and finally an understanding will be reached.

middle

3. Data collection process. When collecting information, we were divided into several groups. One group goes to the bookstore and the librarian looks for books. The other group collects relevant contents of various magazines, and the other group searches online. The first group visited our school's library management, Haida Library and Bookstore. The second group borrows from friends and classmates or looks for magazines in newsstands; The third group usually searches some websites such as Sohu, Baidu, Sina and other well-known domestic websites when surfing the Internet. Some information is obtained through friends or other channels.

4. Data sorting and analysis process. We print out all the collected data and classify them. Divide the data about the same problem into a group, and then summarize, count and extract the information.

5, teacher guidance, help. At first, we knew nothing about research-based learning, but after the tutor gave us examples, we understood that we would ask the teacher if we didn't understand anything, so that our report could be completed smoothly.

6. Ability training. In the course of this investigation, we have encountered many difficult problems, but eleven brains are better than one, no matter how difficult it is, we can come up with solutions. In this study, we really realized that only the fruit we planted is the sweetest truth. I personally experienced the experience of being a "little reporter", which is one of our greatest gains. It not only tempered our courage, but also tempered our eloquence. In our research process, computers are used in many places, such as downloading and printing online materials, and burning some pictures and materials on the hard disk before printing. These processes are completed by our team members themselves. In the modern high-tech development, it is very important to master computer technology. This time, our information operation ability has also improved. This research study has taught us how to start working and how to communicate with others, and we have really gained a lot.

Fourth, research results: papers

The following is our paper:

Everyone should wear clothes every day. It can shelter us from the wind and rain, resist the cold and the hot sun ... it protects us and has been unknown and selfless! From the leaves and skins that people used to keep out the cold in primitive society in areas with extremely backward civilization in Ming Dynasty to the rapid development of material civilization today, the texture, shape, classification and function of clothing have undergone numerous changes and developments. Needless to say, the different images of various clothing stores and pedestrians on the street today are the best proof. Nowadays, people are all kinds of clothes, representing students at school? The identity and image of school uniforms also came into being. However, with the improvement of people's living standards, all kinds of expensive brand clothes began to appear on ordinary people, and even our students wore more. This phenomenon certainly has its advantages, for example, it can show that society is progressing, our living standards are improving, it can show the personality of our students, and so on. However, many parents and teachers are worried that middle school students spend too much energy and money on clothes, which will affect the quality of study or lead to the formation of bad habits. At present, in China, or the city where we live, many students are unwilling to wear school uniforms. If there are no school regulations, few people take the initiative to wear school uniforms. As far as school uniforms are concerned, they can't meet the needs of students in terms of price, style and comfort. There is still a gap between the uniforms of public schools and private schools. Students' satisfaction with school uniforms is not high, mainly in style and color. Many students prefer some school uniforms that can reflect students' personality.

The uniform requirements of the school for students' clothing can curb the phenomenon of students' comparison in clothing to a certain extent. However, since the school has regulations, students should also be consulted. In the questionnaire (see appendix), 45% of the students surveyed prefer school uniforms, 365,438+0% don't like school uniforms, and 24% don't care. However, with the development of the times, school uniforms are constantly developing, and the styles and colors tend to be diversified, from one set all year round to multiple sets of school uniforms in different seasons and different occasions.

Neither school uniforms nor ordinary clothes can be expressed in words like people, but they have connotations. Through the careful study of our group members, we explained their connotation.

(A) the concept of clothing at different stages of living standards.

(1) The concept of clothing in the period of low living standard is:

Clothing is a protective and shameful thing, a living habit and custom, and the need of social norms.

(2) The concept of clothing in the period of high quality living standard is

Clothing is the need of functional activities, it can bring people psychological satisfaction and happiness, and it is the public demand of society.

(B) the characteristics of clothing fashion

(1) novelty

This is the most striking feature of fashion, which is based on the psychology of changing consumption and pursuing "new" expression. It is people's breakthrough in tradition and expectation of new life. This is mainly manifested in the three major changes in style, fabric and color in clothing. Therefore, clothing enterprises should master people's fickle psychology to cater to consumption.

(2) Short term

"Fashion" will not be popular for a long time, nor will it be popular for a long time. If a clothing style is accepted by everyone, it will deny the original "novelty" of clothing.

Characteristics, in this way, people will start a new "curiosity". If the popular new style is abandoned by most people, then the fashion of this style will enter a recession.

(3) universality

A clothing style can only be really popular if it is accepted by most target customers. Following and imitating are two popular behavioral characteristics. Only a few people adopt it, and no matter what, it can't set off the fashion trend.

(4) periodicity

Generally speaking, a clothing style will appear with a new look in recent years from popularity to disappearance. In this way, the fashion of clothing presents periodic characteristics.

The basic law of fashion.

The law of clothing fashion can be called "pole rebound effect". Generally, the development of a clothing style tends to be narrow and thin when it is extremely fat, short when it is extremely long, gloomy when it is extremely bright and dull when it is extremely bright. Therefore, "extreme rebound" has become a basic law of fashion development. The big must be small, the long must be short, the mouth must be closed, the square must be round, and the tip must be blunt. Joe will be stupid, handsome and ugly-the extreme left will be the extreme right, and the more extreme, the more rebellious.

The basic rules of fashion.

1) The appearance of fashion depends on consumers' acceptance or rejection of new styles, which is different from others. Some people think that fashion is not created by designers, manufacturers and sellers, but by "God". Fashion designers introduce hundreds of new styles every season, and the success rate is less than 10%.

2) Fashion is not determined by price.

The price tag of clothing does not mean whether it is popular or not, but in the research, the author found that once a high-end fashion appears in shops and streets and is welcomed by people, a large number of imitations will promote this popularity at a low price.

3) The essence of fashion is evolving, but there are few real innovations. There are only two complete innovations, one in the French Revolution and the other in 1947 Bion's "New Face". Generally speaking, style changes are gradual, and customers buy fashion only to supplement or update existing clothes. If the new style is too outrageous, customers will refuse to buy it. Therefore, clothing enterprises should pay more attention to the current fashion trends and carry out design innovation on this basis.

4) No promotion effort can change the fashion trend. Many manufacturers and distributors tried to change the fashion trend and promote their own popular ideas, but almost none of them succeeded. Even if the idea extends for a period of time, it is futile.

5) Any popular clothing will eventually expire, and the introduction of new laws will make the clothing lose its original charm, and its existence will lose its meaning.

The heyday of fashion

1) budding stage-popularization and enlightenment stage (customer ratio 10%)

2) Flowering period-popularity chasing period (customers account for 35%)

3) Bonus period-the peak of popularity (customers account for 40%)

4) Flowering period-popular flowering period (customers account for 15%)

Characteristics of fashion flowering period: the decline line will not be very long, because any dealer will not try to stop it from falling, but will "stock up" and accelerate its decline.

Of course, it is not convincing to interpret the connotation of clothing, so we require practice to analyze clothing. We interviewed many shopkeepers. While interviewing shopkeepers, our team members saw an old customer (middle school student) looking for clothes in a small shop. Our team members asked her a few words by the way. She dresses very personally. She said: "The clothes in the specialty store are of high quality, but they are much worse in style and personality. The clothes here can provide reference for people who buy clothes, such as popular colors, common styles and even prices this year." The boss also told us many reasons why girls with different personalities are looking for clothes.

Reason 1

Infinite personality

"The clothes in the store are too outdated, and a new dress is on the market. In a few days, there will be countless people wearing it in Haikou, and it is meaningless for everyone to wear it. " The reason why girls who join Taobao take a fancy to street shops is mainly because the single style and design of specialty stores can no longer meet the needs of their personality display, and the increasingly diversified aesthetic trend can not be completely covered by many specialty stores.

Reason 2

Make yourself more fashionable but not extravagant.

Most of the targets mentioned by the boss are young girls aged ten to twenty-five. Most of them are not completely independent in economy, but they pursue individuality and fashion in dress and don't like sameness. They always fill their closets with different styles of clothes. They think that only the rapid elimination rate can meet their diverse personality needs, so they would rather spend hours or even a whole day looking for fashion that suits them or only a few people in the streets, regardless of the astronomical significance behind the price tag of specialty stores. As long as they are willing to be patient and pursue the rapid elimination rate of clothes without extravagance and waste, there is nothing wrong.

Reason 3

Taobao is more fun than interest.

"I like to constantly change myself in sports and changes, and I will never let go of anything interesting. This is the case with washing clothes. With a little personal interest, it will be fun to find clothes you like. "

No matter what reason girls choose to sweat on the street, there is an absolute reason, that is, to find clothes that suit them and make them satisfied. Most of the people coming and going in the specialty store are boys. The team members asked individual boys, and they said, "The clothes in the specialty store are very casual, the colors are very simple, and they are very comfortable to wear. People wear more clothes to show that those clothes look good! " In our questionnaire, 365,438+0% students do not often buy clothes from specialty stores, 9% students often buy clothes from specialty stores, and 60% students occasionally buy clothes from specialty stores. We middle school students belong to young people with aspirations.

Clothing has six attributes, brand, style, color, workmanship, price and fabric. The three steps of buying clothes are: look at the style, touch the fabric and ask the price.

Characteristics of buying clothes: I care about other people's comments. Because clothes are for others to see, clothes have the function of self-display. Therefore, customers pay more attention to the opinions of others when buying, and generally seek the opinions of their peers when buying.

There are two categories of clothing: brand category and style category.

One kind of customers pursue brand clothing-care about life image, and the other kind of customers pursue style clothing-pay attention to personality embodiment. Accordingly, one kind of enterprise pursues clothing brand-its business activities are mainly brand, while another kind of enterprise pursues clothing style, and its business activities are mainly style.

Brand is a symbol, symbol and signal, which not only expresses human understanding of beauty, but also reflects the social status, culture, education level, social role, lifestyle, values, emotions and personality of the wearer. Clothing brands personalize and visualize the above ideas, helping people to strengthen such symbols and promote communication and diffusion. Clothing brands give wearers a sense of belonging and bring them confidence and satisfaction; At the same time, the wearer also judges the value of clothing and makes a choice through the brand. Therefore, the fashion trend of middle school students' clothing is towards brands.

However, since ancient times, people's clothes have been constantly changing, from simple leaves to animal skins, to ancient costumes, to cheongsam and Chinese tunic suit ... until now, there have been all kinds of clothes. At first, women wore low-rise jeans and tight tops, while men wore personalized cough pants and loose shirts. Then, girls are popular with miniskirts and cute tops, while boys are popular with T-shirts in specialty stores and many straight slacks with big mouths. Finally, this year, boys and girls all wear the same style of stovepipe pants, but the number of boys is large and girls are small. Boys and girls wear loose short-sleeved shirts with stovepipe pants, especially girls, who love boys' clothes best. Walking in the street, girls all cut their hair short, and they can't tell whether it's a man or a woman. Recently, I walked past a boy's clothing store and saw plaid short sleeves at a glance. Then I went to the girl's clothing store, and there were many short sleeves with plaid patterns. Anyway, now in the street, the clothes of male and female middle school students are almost uniform. Don't think they are school uniforms. It's just that the designer inadvertently designed the clothes of boys and girls exactly the same. Parents and teachers, please don't take it amiss. This is the fashion trend of middle school students' clothing. Therefore, members of our group made a bold guess. Soon, designers won't have to spend too much time. They just need to design a style and sell it to boys and girls in one size. Maybe by that time, the streets will not be full of girls wearing skirts, but boys wearing various skirts. That's not a custom, it's a fashion, and it's a costume that reflects the personality of middle school students. Girls also got rid of the previous ladies' cute clothes, and they all wore clothes full of boys' flavor. Anyway, the clothing tastes of boys and girls are reversed, but that's just an ordinary fashion trend.

Through this interview of research study, we got a general understanding of some social views on how we middle school students should dress, and exercised our practical ability. We now have a general understanding of middle school students' clothes. It is gratifying that middle school students nowadays do not pursue fashion, popularity and comparison as most people think. Nowadays, middle school students have their own opinions and choose clothes according to their own needs, but it does not rule out that there are a few students who blindly pursue and spend a lot in this respect. Middle school students have a unique view of equipment, right? We sorted out the results of the survey and the problems we saw from it, and made an analysis, and we can draw the following points:

First of all, students' own pursuit of faith prevents them from buying what they need.

Second, the influence of society is an indispensable factor.

Third, family and school factors.

From the above conclusion, the result is satisfactory. Nowadays, middle school students no longer just look at famous brands, personalities and fashions in the eyes of others. Nowadays, they have their own choices in dress, do not blindly pursue famous brands and fashion, know how to choose clothes according to their own conditions, use their own aesthetic ability and correct values, not only buy cheap clothes but also meet their own wishes, and do not lack their own personality, but the quality of hard work and simplicity still needs to be strengthened. We hope that more and more middle school students can do this without spending too much time on dressing up, but they can still wear their own personality and taste.

appendix

Middle school students' clothing questionnaire

1. Do you care about the price of clothes?

A, care about B very much, generally care about C, don't care.

2. What kind of clothing price attracts you most?

A, expensive B, medium C, super cheap

Do you pay attention to the quality of clothes and fabrics?

A, pay great attention to B, pay general attention to C, and pay no attention

4. Do you pay attention to the color matching of clothes?

A, pay great attention to B, pay general attention to C, and pay no attention

5. What color clothes do you like?

A, cool color b, warm color c, both are ok.

6. Do you like simple school uniforms?

A, with B, without C, it doesn't matter.

7. Do you always follow suit when buying clothes?

A, like B very much, like C, never pursue D, it doesn't matter.

8. Do you care about the matching of clothes?

A, care about B, generally care about C, don't care.

9. After seeing something from a distance, do you try it on before buying it?

A, it's B, it's not.

1 1. I fancy a certain dress. Will I buy it after trying it on?

A, it's B, it's not.

12, do you care about accessories and comfort?

A, with B, without C, it doesn't matter.

13 will give consideration to beauty and comfort?

A, with B, without C, it doesn't matter.

14. Do you often buy clothes from specialty stores?

A, not often b, often c, occasionally

15. What do you think is the popular clothing for boys (girls) this year?

16, do you think middle school students follow the trend and buy in large quantities?

Clothes?

17, do you think middle school students should always wear school uniforms now?

18. What kind of clothes do you think is the best?

19, can you predict the fashion trend of middle school students' clothes?