How to distinguish between direct stores and franchisees in gas stations of China National Petroleum Corporation

The easiest way for consumers to identify is to see a convenience store. If the Kunlun hospitality "USMILE" logo is hung uniformly, it is a direct store or equity cooperative store of PetroChina, not a franchise store.

Step 2 look at the invoice

Petrochina and Sinopec gas stations are divided into direct stores and franchise stores, which can be seen on the invoice. If the payee of the invoice is China Petroleum or China Petrochemical, it is a direct store; if the invoice is a gas station, it is a franchise store, which is easy to distinguish.

Step 3 look at purchasing

Direct store 100% of the oil is directly delivered from Sinopec's own refinery, and the supervision is relatively strict, and most of the oil products are more reliable. Only a certain proportion of franchise stores are purchased from PetroChina and Sinopec, and most of them are purchased from external refineries.

Extended data

Features of direct stores:

First, it can effectively display the strength of the company and provide image norms. In particular, the image display of the flagship store is very convincing and referential, and it can also effectively improve our brand awareness and reputation.

Second, enterprises directly face consumers and understand the characteristics of consumers' needs, which is helpful for brand enterprises to obtain the most effective market information. Provide first-hand information for company decision-making.

Third, it has direct control, which is convenient for operation and management, and can implement the company's marketing ideas, principles and policies in a timely and accurate manner.

Features of franchise stores:

The first is to divert development to supermarkets and convenience stores. Such as vegetable market, grain store, grocery store, coal store, etc. , respectively classified as supermarkets or convenience stores. This development has changed the nature of these specialty store, making them part of food-oriented comprehensive stores.

The second is to develop into large-scale stores. Through reconstruction, expansion and reconstruction, these franchise stores have become commercial buildings matching department stores. In addition to maintaining certain professional characteristics, commercial content also has the characteristics of department stores, such as Nanjing Road in Shanghai, Xidan and Wangfujing in Beijing, which have been transformed into such commercial buildings.

Thirdly, by upgrading a category or a commodity, by excavating, developing and innovating the traditional operating characteristics and service characteristics, the proprietary degree of commodities suitable for consumers' specific needs is improved, and the chain operation mechanism is introduced to open more franchise stores, thus forming the trend of large-scale operation of franchise stores and franchise stores. It can be said that the third development model represents the basic development direction of China franchise stores, with great development potential.