Reasons for beer market segmentation

The market is unevenly distributed. The so-called market segmentation refers to the process and strategy that marketers divide the whole consumer market into several similar different buying groups through market research according to consumers' different desires and needs and different buying behaviors and habits, so that enterprises can determine the target market from them. Therefore, uneven market distribution is the reason for beer market segmentation. Beer is made from malt and barley malt as main raw materials, adding hops, liquid gelatinization and saccharification, and then liquid fermentation.