Traditional Culture Encyclopedia - Traditional festivals - What are some attractive entrepreneurial schemes?
What are some attractive entrepreneurial schemes?
1, comparison method
Its policy is roughly as follows: a depilatory cream with market price of 100 yuan is only sold in 50 yuan in beauty salons, and the general market price is around 100 yuan. As far as customers are concerned, they certainly prefer cheaper and higher quality cream. In fact, we can compare many brands on the market.
2. Empirical method
Its policy is roughly as follows: the experience method originated from the earliest street release. Take street delivery as an example. Up to now, many companies still use it, which is not bad. It depends on whether it is new. McDonald's KFC coupons, student cards, and online downloads all have this method.
3. Value method
The policy is as follows: During the activity, consumers will get a gift package worth XXX yuan plus 20 yuan when they buy products in beauty salons and use them in 300 yuan. For example, beauty salons hold a "Romantic Christmas Gift Show" at Christmas. Activity regulations: If 65438+ enjoys various services in our store on Christmas Day on February 25th, 5 yuan, 10 yuan and 15 yuan can be added respectively, and different kinds of gifts can be obtained.
4. Binding method
Three-in-one activity: buy a mask at full price (toner+gel+essence); Buy a set of eye care at half price (eye cream+eye rejuvenation+moisturizing eye mask); Buy a set of summer mask (nourishing and moisturizing+revitalizing beauty+rejuvenating element) at a 30% discount.
Another example: if you buy a basic annual card, you can get a 50% discount on health care products and a 60% discount on underwear and other related supporting products.
Note: We will launch a complete set of beauty products in combination with customer's attention. Some things are not used to make money anyway, and you may not be able to make money if you want to. It is better to make part of the profits a tool to stimulate sales.
5. Packaging method
Many big stores calculate their customers' annual consumption and sell them 20 bottles of products at 100 yuan, * * * 2,000 yuan and * * * 4,000 yuan each. However, 20 promotions will make customers particularly uncomfortable. Why don't you make a customer's annual beauty plan: 4000 yuan annual care card plus 20 free choices of products (bottles and cans basically meet the customer's demand for home products all year round.
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