How to improve sales efficiency and increase your income?

Sales efficiency is the input-output ratio per unit time. For existing customers, specific analysis is needed:

Reasonable customer classification, design planning schedule. When it comes to efficiency, the time to create maximum value is limited. For example: prospective customers, target customers and potential customers. Or class a: conclusions can be drawn in the near future. Class b: interested but unable to close the deal in the near future; Class c: average intention; Selectively invest reasonable time tracking according to the category.

Channel sales usually require long-term cooperation to maintain customer relationships. The cost of investment is inevitable, and the cost of maintaining customer relationship is not necessarily as much as possible. Finding the right decision-maker, fully understanding the decision-maker and providing differentiated services in a targeted manner have good effects and low costs (for example, in the Mid-Autumn Festival just past, everyone was sending moon cakes, and it is not impossible for us to send them, at least to reflect the differences. Suppose the decision-maker is a senior leader of the company, male, about 40 years old, we can put some domestic service vouchers and handwritten ones in the gift box. Such a man is busy with his work and doesn't care much about his family. This extra gift can maintain family relationships and care about leadership life. When your product can't find differentiation, then find differentiation from the service. Now the market competition is similar in product quality and price. If you give yourself a product, or you give yourself feelings, it is easier to impress people. (For prospective customers or public relations, it is useless for customers who are not allowed. )

If a product has many advantages, it must have disadvantages. After truly understanding the needs of customers, analyze which shortcomings are acceptable to customers and which advantages are the most important. Know what customers are most concerned about and communicate on this point. Other advantages need not be emphasized repeatedly. Just change the topic or contact and communicate. If a woman marries a man, it's not because she can't see the man's shortcomings, but because the man's shortcomings are not the most important in women's criteria for choosing a spouse. A woman will marry a man only if one of his advantages is the most important in the criteria of mate selection. When you sell, introduce all the advantages of your product to customers, and customers can't remember it. After learning or understanding brand marketing, you will find that each brand has its own brand positioning. As long as my positioning appeal meets the needs of consumers, consumers will buy your things if there is demand.