How to do sales strategy for white wine category marketing?

Meeting marketing. Meeting marketing compared to a single advertisement, its word of mouth to establish and service communication is much more powerful. First, it can directly contact with consumers, can accurately grasp the consumer demand trends and a variety of feedback, can directly promote sales. Secondly, it can save a lot of preliminary advertising costs for the enterprise, greatly reducing the cost of the enterprise, the cost is controllable, the risk is small, for the financial strength of the non-mainstream manufacturers is not strong is particularly important.

Experiential marketing. Experience marketing is in the process of the entire marketing behavior, make full use of the ability of sensory information, by influencing the consumer more feelings to intervene in the process of their behavior, thus affecting the consumer's decision-making process. Experience is a collection of sensory stimuli, information and emotional points exchanged between the company and the customer, so making the consumption process a memory is the key to experiential marketing.

Rewards for layaway. In laying goods, which manufacturer has more prizes, the end customer will consider entering the goods of the manufacturer with more prizes. Therefore, the terminal's layaway policy can quickly draw the distance between the product and the terminal. In the case of product homogenization, many terminals into the goods is not valued by the enterprise's products, but the preferential policies attached to the laying of goods. For this point, in the product pressure warehouse stage, the enterprise cooperative dealers take the initiative, and according to the situation to give the terminal a certain amount of paving incentives, so as to pull the terminal store into the goods.

Marketing strategy is the enterprise to customer needs as a starting point, based on experience to obtain customer demand and purchasing power of information, the expectations of the business community, the planned organization of various business activities, through the coordinated product strategy, price strategy, channel strategy and promotional strategy, to provide customers with satisfactory goods and services to achieve the process of corporate goals.