How to treat the development and marketing status of China's commercial circulation industry?

Development and marketing status of commercial circulation industry in China.

The development scale of China's commercial circulation has continuously achieved a new leap. Since the reform and opening up, especially since the 18th National Congress of the Communist Party of China, China has issued a series of policies and measures to encourage and support the development of the commercial circulation industry, strengthen the supervision of the commercial circulation market, standardize the competitive market order, and promote the standardized and healthy development of the industry. Commercial circulation enterprises have accelerated industrial transformation and supply-side reform, changed business philosophy, innovated business models, strengthened enterprise management, standardized market competition, achieved leap-forward growth in industrial scale, greatly improved product quality and service level, and basically met the needs of the national economy and people's lives. According to the data of the National Bureau of Statistics, the total retail sales of consumer goods in China in 2020 was 39.2 trillion yuan, down 3.9% from 20 19; Compared with 20 13, it increased by 1.65 times, and the compound annual growth rate exceeded 10%. In 2020, China's GDP will reach10/kloc-0.6 trillion yuan, and the total retail sales of social consumer goods will account for 38.6% of GDP, which is generally stable compared with 20 13 years. From the analysis of the total retail sales of social consumer goods in China from 2013 to 2020, the high-quality development trend of China's commercial circulation has been continuously enhanced, the commercial circulation network covering urban and rural areas has basically taken shape, the city has formed an industrial circulation system supported by shopping centers, supermarkets and convenience stores, the circulation of goods in rural areas is more convenient, and commercial circulation enterprises have become the backbone force to improve people's livelihood, stimulate consumption and promote demand. The transformation and innovation of commercial circulation enterprises have been accelerated. As a bridge and link between production and consumption, commerce and trade circulation plays an important role. In recent years, with the popularity of the Internet, people's consumption habits are changing, and online shopping and online consumption are becoming fashionable. Especially affected by the global COVID-19 epidemic, e-commerce has developed more rapidly, the transformation of commercial circulation enterprises has accelerated, and various marketing methods such as e-commerce marketing, live broadcast marketing and new media marketing have emerged constantly, which has promoted the commercial market to become increasingly active, expanded market space and enriched user experience. According to the data of the Ministry of Commerce, in 2020, the national online retail sales will reach 1 1.76 trillion yuan, accounting for 30% of the total retail sales of social consumer goods. China's online retail sales have ranked first in the world.

New business formats and new consumption patterns are constantly emerging. With the pace of industrial change and scientific and technological change, information technology, networking and intelligent technology have developed rapidly, and big data, Internet, blockchain and artificial intelligence technologies have accelerated their popularization and application, promoting the change of business model and marketing model of commercial circulation enterprises, constantly spawning new industrial models and formats, and the circulation subjects are more diversified. Commercial circulation enterprises actively adapt to the development and changes of economic and technological situation, speed up the improvement of management system including marketing, promote the integration and reconstruction of various market resources and elements, strengthen the overall planning of marketing, and implement marketing means such as price, brand and channel as a whole, so as to promote the adjustment and optimization of industrial structure and promote the double upgrading of production and consumption. The marketing system and mechanism of commercial circulation enterprises are more flexible, the industrial network system is constantly improved, the logistics and transportation network is more perfect, and the industrial operation efficiency is constantly improved.