What do you mean by channelizer

Question 1: What does it mean to be a channeler? What is an honest channeler? I am doing channel development, channel business is by the manufacturer in the market to find agents or dealers, to sell or distribute products for the manufacturer, the integrity of the channel business according to my personal understanding is in the industry good reputation (no payment arrears, operating products of good quality, wide range of people, sales volume), worthy of the letter patience of the dealers!

Question 2: What is the meaning of the channel channel is one of the most important assets of the enterprise only, but also the most variable assets. It is the enterprise to transfer the product to the consumer in the process of passing through the path. This path includes the enterprise's own sales organizations, agents, distributors, retail stores and so on. For the product, it does not proliferate the product itself, but increases the added value of the product through the service; for the enterprise, the sales channel plays the role of logistics, capital flow, information flow, business flow, and accomplishes the task which is difficult for the manufacturer to accomplish. Different industries, different products, enterprise ingots of different sizes and stages of development, the shape of the sales channel are not the same, most of the sales channel will have to go through the two links from the dealer to the retail store. In order to meet the needs of retail stores, but also in order to maximize their own profits, very few dealers only represent a product, but have their own product portfolio.

Question 3: The difference between the channel and the agent? What relationship? Channel dealers specializing in agents (or only wholesale)

Agents can also do channels, in addition to wholesale can be done in addition to retail

Question 4: What is the meaning of the channel dealers channel is one of the most important assets of the enterprise only, but also the most variable assets. It is the enterprise to transfer the product to the consumer in the process of the path. This path includes the sales organization set up by the enterprise itself, agents, distributors, retail stores and so on. For the product, it does not proliferate the product itself, but increases the added value of the product through the service; for the enterprise, the sales channel plays the role of logistics, capital flow, information flow, business flow, and accomplishes the task which is difficult for the manufacturer to accomplish. Different industries, different products, different scales and development stages of enterprises, the shape of the sales channel is different, most of the sales channels have to go through the two links from the dealer to the retail store. In order to meet the needs of retail stores, but also in order to maximize their own profits, very few dealers only represent a product, but have their own product portfolio.

Question 5: What does it mean to help the channel business Assistant sales system model is to achieve effective construction of the network, development, control, sales growth and market control of the purpose, the manufacturer by putting (by the manufacturer's personnel management and control of) people, property, materials and other types of resources, comprehensive and systematic support for dealers to develop the market and sales management system.

1. assistant sales is a kind of sales support, but not to provide support at the disposal of the dealer, but by the manufacturer's personnel management control system support;

2. assistant sales is a kind of sales management system, but not for the purpose of management of internal staff, but for the purpose of management of dealers, management of the market network for the purpose of the sales management system;

3. assistance is a kind of Improve customer service, strengthen the market development and management of the channel operation concept;

First, the model setup and innovation

Whether the enterprise has the strength and ability to import the marketing system model, which needs to be combined with the actual enterprise to carry out the necessary market diagnostics, to determine the enterprise's existing distribution model, the status of the dealers, the characteristics of the regional market and the analysis of the competition, the corporate office and business capacity, and other factors. Finally, to determine whether the enterprise is suitable for assisted marketing system, when to import, where to import, how to import.

Selected sample market as a marketing system model of the test field, the rapid implementation of the test enterprises to set up the model of the actual implementation of the ability to carry out the necessary innovations at the same time, to find the best combination of points.

Second, the marketing team and policy

SMEs import marketing system model, the purpose is to better control the market, for the development of enterprises to build a solid market foundation.

The traditional channel construction heavy business light maintenance. Dealer team lack of professionalism, businessmen are used to lending single, delivery, collection and other work, and for small and medium-sized enterprises, the dealer team lacks marketing experience, must help policy to enhance business capacity, while to avoid the blindness of the enterprise quickly set up to help the marketing team, resulting in relatively weak marketing skills, the traditional business mindset of idling to help the ability to help.

Third, run a single return and inventory

Assistant sales system model and the depth of the distribution model is the same, but the channel management will be more refined and service-oriented. Dealer sales team in the process of assisting dealers in the management of the first to establish the order as the core of the pre-sale system logistics distribution model, improve distribution efficiency, reduce distribution costs. Wine industry enterprises to order as the core, through the regional business personnel to assist dealers to run orders, improve logistics and distribution capabilities, take the initiative to meet the demand for orders, the random order system to change to a regular system of suggested orders pre-sale system.

At the same time, the development of ABC inventory management system, to help dealers inventory management, especially new products listed and sales season stage, effective inventory management can decompose the channel pressure, reduce marketing costs, which is especially obvious in the beer industry.

Fourth, channel management and training

The depth of co-sales must be based on the needs of the strategic development of the enterprise and the actual market situation, and should never be at the expense of the profitability of the enterprise. Personnel increase costs increase in direct proportion to the increase in sales and profits inversely proportional to the increase, which is the phenomenon of small and medium-sized enterprises must be vigilant.

Wisdom has successive, specialization. Assistant sales system is definitely not to let the dealer to become a simple logistics distributor, the enterprise should let the dealer in the assistant sales system on the basis of continue to focus on channel development, logistics and distribution, order processing, sales forecasting, channel maintenance and customer relationship building and other professional functions work. Wine companies on the basis of this platform to focus on strategic planning, policy development, product mix, promotions, after-sales service, evaluation supervision and sales training and other professional functions.

The introduction of the assistant sales system model must be systematically trained from the middle leadership of the enterprise, the assistant salesman to the distributor, in order to ensure the implementation of the assistant sales system after the introduction of the effect.

Question 6: What is channel sales? Channel sales is the manufacturer or its agent for the sales company will supply the product to the first dealer, and by the scope of its trade to carry out large-scale sales to the various grass-roots network to hold ~ and sales channels is not a concept

Question 7: What is the meaning of the channel business 4s refers to the connection between the manufacturer and the consumer of a number of intermediary enterprises, including: wholesalers, distributors, retailers, agents and commissions, and so on. And so on

Question 8: What is the channel meeting At the end of the year to the beginning of the year, is the supplier and heavyweight distributors focused on channel conference season. Choose this time, one can summarize the past, the second can look forward to the future, and then there is to encourage the channel to seize the time at the end of the year to charge a sales intention, well-intentioned ah! IT industry businessmen year after year to convene a channel conference, but this channel conference in the end is a what will be? Of course, certainly for the channel and open, suppliers, channel business, channel information is naturally the same can not be less. As for the "reading of what is the scripture", the difference is big.

From the current point of view, there are several forms of channel conferences.

Heroes. Character-based, the channel business together, highlighting the individual heroism, with a variety of incentives to reward the most outstanding performance of the business, and let the rest of the channel business "greedy", and after the purpose of the strong. This form of channel conference can also be seen as "award conference".

Teaching and learning conference. This form is generally not very popular with the channel business, mostly to the supplier of the senior leadership report as the main form, which is interspersed with some of the products and case studies, and the overall report time is generally more than six hours. However, this is directly related to the conveyance of the spirit of enterprise, as well as the supply chain up and down the idea of unity, natural essential.

Travel conference. This form is the most popular with channel players. Both conveyed the spirit of enterprise, but also fun, can be said to be the best of both worlds, but the problem is that the supplier's opportunity to speak too little, and ultimately the effect of the meeting is questionable.

Pleadings. It can also be seen as a tea party between the supplier and the channel. The benefit of this format is to be able to generate interaction, to facilitate the exchange of views with each other, but the problem is that the number of channel players involved will not be very large, and the coverage of the ideas conveyed by the direct impact.

Comprehensive conference. This form of channel conference is currently more common, because *** a variety of meeting forms, so all aspects of the interests and interests have been satisfied. However, the problem is that this comprehensive meeting of the General Assembly meeting time is basically more than three days, and spend a lot of money, so there is a lot of "people hurt money" suspicion.

In fact, the form is just a superficial effort, just like the people never care about the Spring Festival gala who is the host, what time to ring the "unforgettable night" as well. They care only about the content, is "that guy, that is quite looking forward to", rather than what Li Yong said the crosstalk. So from the content point of view, the channel conference and what is a meeting?

Management-oriented, not much education. The introduction of new policies on channel management has become a constant theme in the channel conference. However, the vast majority of channel policies are management-based, similar to the parental management model, still occupies the mainstream position. This form of continuous strengthening not only increases the difficulty of channel management of suppliers, but also makes the channel gradually lose the initiative, become the vassal of the supplier. Proposal: channel training, education as the basis, try to "captive" as the main, "free-range" as a supplement to the channel management model.

To convey mainly downward, not much upward reporting. In the channel conference, most of the suppliers will be detailed introduction of the company's changes over the year, and there will be detailed data for reference. However, often ignoring the channel for the region and the market to express their own views, such information is undoubtedly an important reference for suppliers to specify the channel strategy, but now does not get enough attention from the supplier.

Individual heroism is dominant, not much group honor. "Awards" to highlight a few channel business certainly have the supplier's considerations, but so that part of the channel business can be united, have *** glory **** development of ideas, the introduction of some "collective project" seems to be more important. This will be very conducive to improving the "crosstalk" problem, and industry sales in the "internal conflict" will be alleviated.

In a word, contact feelings, reach *** knowledge, is the main theme of the meeting; enhance performance, *** with the rich, is the purpose of the meeting.

Question 9: What does channel agent mean? Channel agent is the circulation of goods route, referred to as the manufacturer's goods to a certain social network or agents and sold to different regions to achieve the purpose of sales. Therefore, the channel is also known as the network. According to the length of the channel is divided into long channels and short channels; according to the width of the channel is divided into wide channels and narrow channels.

Channel business: refers to the connection between manufacturers and consumers of the many intermediary enterprises, including: wholesalers, distributors, retailers, agents and commission merchants, etc.

Agent: also known as business agents, is within the scope of its industry practice to accept the entrustment of other people, for others to facilitate or conclude the transaction of the general agent. Agent is to take care of business on behalf of the enterprise, is the manufacturer to give merchants commission amount of a business behavior. The ownership of the goods represented belongs to the manufacturer, not the merchant. Because the business is not selling their own products, but on behalf of the enterprise to sell. So "agent", generally refers to the business unit to earn business agent commission