How much do you know about corporate culture?

"To carry out the duties of an industrialist and to seek the improvement and enhancement of social life with a view to contributing to the development of world culture." -- Konosuke Matsushita

In 1933, Konosuke Matsushita put his business philosophy into words. This was one of the first practices in Japan to clearly articulate a company's management philosophy. By 1937, Matsushita's management philosophy was summarized in seven corporate spirits, namely: "Industrial service to the nation, openness and honesty, harmony and unity, continuous progress, courtesy and modesty, adaptability to the situation, and thanksgiving and benevolence". They are still the fundamental value system guiding the production and management activities of Matsushita Electric Company. Later, Konosuke Matsushita summarized in his book, "Practical Management Philosophy," "I have been engaged in management for sixty years, and I am y touched by the importance of management philosophy. What is the purpose of an enterprise? What is the purpose of business? In what way to operate? It is essential to have a really basic concept of these questions."

The foundation of business operation is the correct business concept. Only when the foundation is solid, people, technology, and capital can be truly effective, and resources can be easily utilized. Konosuke Matsushita said: "Because of a clear business philosophy, I myself compared with the past, there is a firm belief ...... long, my management is strong and powerful. My employees were so moved by my speech that they y felt their mission and their responsibilities, and everyone was able to work for the company as a master. Our business then grew at an amazing rate."　This can be understood as the entrepreneur's business philosophy to determine the strategic direction of enterprise development and passed on to the enterprise staff, employees only very clear enterprise's program of action and code of conduct and access to the correct conceptual guidance, they can work for the enterprise with a sense of ownership, so that the enterprise grows up quickly.

Examples of corporate values

Procter & Gamble - Leadership, Ownership, Honesty, Integrity, Winning and Trust.

Unilever - the highest standards of corporate behavior towards employees, consumers, society and the world we live in.

Disney - Healthy and creative.?

Cadbury - Competitiveness, quality, clear goals, simplicity, openness, responsibility.

Baidu - simple and dependable values.

McDonald's - Quality, service, cleanliness and value for money for our customers.?

IBM - Achievement for our customers, Innovation for our customers, Integrity and Accountability.?

Pepsi - Physical, open and honest, diverse and inclusive. ?

Apple - It all starts with simplicity.

Google's corporate culture charm

Corporate culture charm is usually the wind vane of a company's development, is unique, however, in the face of the current outside world of the big cultural changes, the new joining the staff's new ideas, how to carry out the new employees of the enterprise training, a number of factors that make a lot of corporate culture charm gradually lost its original flavor. ?　　In order to make employees comfortable, hobby into creativity, Google has done several initiatives to stimulate creativity, summed up Google's "four". Google's corporate culture charm, a good culture must be able to play the potential of talent, and the first killer to kill creativity is bound.　　1, the office environment loved ones Google office building scattered everywhere with fitness facilities, massage chairs, pool tables, tents and other interesting things. The entire office space using different color palettes, bright and vibrant. All of these make people feel relaxed. In addition, each new employee will be given $100 to decorate the office, so they can "do whatever they want" in their own office. This is what I call my own place, I'm in charge, a good office environment is to stimulate the effectiveness of people, only to make people feel comfortable, will produce better creativity and ideas.

2, the free flow of personnel from the beginning of the founding of Google, the management can not restrict the free flow of employees within the company, employees are free to a new department to do their favorite things. "An idea can be supported by someone to do", this loose policy and environment makes Gmail, Google Maps and other well-received by users of the birth of the product possible.

3, 20% of the time privatization Google allows each engineer to have 20% of the discretionary time. This is a place that Google is y proud of. This is recognized as one of the secrets of Google, Google's corporate culture is to encourage innovation, even if each project is planned and organized, the company decided to leave each engineer 20% of the private time, so that they go to do what they think is more important. Many good projects have stemmed from this 20% time.

4, internal communication flat Google everyone is equal, management positions are more emphasis on service, engineers are more respected. Each person from the president of the level may not be more than 3 levels, everyone can not only enjoy a fair office space, but also have zero contact with high-level feedback opportunities. Every Friday, the two founders of Google and the CEO will have lunch with employees ****. In order to meet the staff put forward a variety of "non-points" requirements. Usually, the two founders will meet the staff's excessive requirements.

See, Google's cultural light is human nature, full respect for human nature, the law of nature, the result will naturally attract and retain more talent, create the best technology, continue to get the highest value through the great business model, continue to become the Internet world's most valuable brand.