Traditional Culture Encyclopedia - Traditional festivals - Why do you choose to advertise on new media platforms? What are the advantages?
Why do you choose to advertise on new media platforms? What are the advantages?
New media advertising compared to traditional media advertising has a lot of advantages to say
1 price compared to the cost of television advertising is much lower, the new media advertising cost-effective but significantly higher
2 new media and the relationship between the user is closer, the efficiency and effectiveness of the communication is also higher
3 time and space on the choice of more flexible and diverse 4 new media is "one-to-one" interactive communication model, goods and services to meet the individual needs
5 advertisement release form more direct, goods and services to meet the individual needs
5 advertisement release form is more direct, more flexible, and more flexible. New media is a "one-to-one" interactive communication model, goods and services to meet personalized needs
5 ads are released in a more direct form, the intermediate circulation costs are low, so the final transaction price is relatively low, cost-effective
But the new media marketing is more difficult to operate than the traditional media advertising, advertising resources are too Decentralized, for example, to find a suitable for their own placement of the public first of all it is very difficult, so generally to use the third-party platform is better, at present, like the city outside the circle and together with a self-media platform are good choices
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