Domestic Tesla Model 3 price breaks 300,000, "wait for the party" victory has not yet arrived

In the middle of last month, Bloomberg reported that Tesla was planning to cut the price of its domestic Model 3 by at least 20 percent in the second half of this year, which would be equivalent to adjusting the starting price of the domestic model to 285,000 yuan, based on the 355,800 yuan price of the upgraded version of the Model 3's standard range, which came standard with the AP function at the time.

After this story was published, most of the domestic new energy media said, "I'm against this marriage!"

But Musk once again went against the grain, announcing on Jan. 7 that he would adjust the price of the domestic Model 3, which has yet to be formally delivered to consumers, to 28,000 yuan for the standard-range upgraded version, and to 28,000 yuan for the standard-range upgraded version, which is equipped with the AP feature. Standard range upgraded version of the guide price to 322,800, a reduction of nearly 90% - January 7, 2019, Musk participated in the plant groundbreaking ceremony in Shanghai, and only a year later the domestic Model?3 with a stunning price to stir the silent Chinese auto consumer market.

And Tesla not only sent the Model?3 into the Catalog of New Energy Vehicle Models Exempt from Vehicle Purchase Tax in the fourth quarter of last year, but the name of the domestic Model?3 also appeared in the Catalog of Recommended Models for the Promotion and Application of New Energy Vehicles released by the Ministry of Industry and Information Technology on December 6, 2019, so according to the current new energy subsidy policy, private purchasers of domestic Tesla models can receive a subsidy amount of up to $150 million. Tesla models can get subsidies amounting to 24,750 yuan, the actual price has been lowered to 299,050 yuan, becoming the cheapest Tesla in history - Bloomberg is not deceiving me! Although the actual price of the domestic Model?3 is still 322,800 yuan, with the new energy subsidy sloping, Tesla is fully capable of further adjusting the price to cope with the increase in the ratio of domestic spare parts, so I think that the final price of the Model?3 standard range upgraded version from the Shanghai factory will be maintained at 290,000-300,000 yuan for a long time to start, and those who expect to start at 260,000 yuan will have to wait for the "Waiting Party" to get their hands on a new Model. "Those who are counting on $260,000 to get their hands on the Model 3 will probably need to wait longer than they did for the domestic model to arrive in China.

With the price cut, Tesla also synchronized the domestic Model?3 option price adjustment. Although the standard color is changed from pearl white back to ordinary paint black, but the price of all optional colors are reduced to 8,000 yuan, which makes those who previously spent 18,900 yuan to choose the old owners of Chinese red paint crying in the toilet. More exciting ex is the highly acclaimed 19-inch sports wheels, now the optional price from 14,200 yuan to 6,000 yuan, rounding up the equivalent of a gift ah, do not choose you or people? Tesla's adjustment of the option price is, on the one hand, a sign of confidence in the production process: the Shanghai factory is already able to complete customized production of models at lower cost and higher efficiency; on the other hand, it is a sign of Tesla's determination to push the option to boost profits, which is the same as with Porsche, if you want to buy a bare-bones car for less than $300,000, you will probably need to wait longer for delivery. -From the emails received by owners, white, gray, and blue paint and 19-inch wheels have become the must-have options for the first pickup. It's also worth noting that the domestic Model 3 will use Tesla's latest Autopilot hardware, HW3.0, while most imported models come with HW2.5, and the upgrade isn't imminent.

In the midst of the cheers from domestic Model 3 owners, there are only three things imported owners can comfort themselves with: first, domestic models do not offer a home charging package, and if you need wall-mounted charging piles and installation services, you'll need to pay an extra 8,000 yuan, so it seems that Tesla is certain that most owners of the standard-range version don't have a fixed parking space; second, the domestic Model 3 can't be equipped with a white interior for the time being, but this should be made up later. The first is that the Model 3 can't be equipped with a white interior for now, but the option should be added later; finally, the domestic version of the model no longer enjoys free advanced networking services, and the domestic Model 3 needs to pay an extra monthly fee if it wants to use online entertainment, real-time road conditions, and other features.

Returning to care for the freshly cut leeks by Musk, the fate of the most miserable when the imported standard-range version of the owners of the car just picked up the car, they picked up the price of the car from 363,900 to start, discounting the price of home charging piles also spent 56,850,000, only to get a few dozen days ahead of the time with the car and the shoddy quality of the U.S. made. If there's still an option for red paint and 19-inch wheels ...... I'm sorry for your loss.

As for Model?3 owners who chose to import the long-range version, there seems to be no reason to be glad to have escaped, after all, when this wave of leeks is harvested, it's also the season to eat leeks. Although Musk claimed that the Shanghai factory only produces the standard range version of the Model?3, but his words can only be used to listen to half of it - Tesla has been rumored to be in this year's factory will be offline long range four-wheel-drive version of the future imported models will only be retained upgraded 100kWh battery high-performance version, as for the Driver's Edge to purchase the "out-of-print" version. As for the "out-of-print" long-range rear-wheel drive version acquired by Driver's Edge, it is not yet included as an option because of its lower profitability, but it is entirely possible that Tesla will take it back into production to boost morale as production capacity rises and sales fall.

So how much will the future domestic Model?3 long range 4WD version sell for? Based on the current import and domestic price difference for the standard range upgrade, I think it will actually cost around $360,000-$380,000, while the long range rear-wheel-drive version will be priced in the roughly $330,000-$350,000 range if it returns. Both models, even domestically produced, are still priced a good chunk higher relative to the less than $300,000 standard range upgrade, which is probably worth just over $10,000 less in terms of features such as a better sound system, heated rear seats, LED fog lamps, front trunk hooks and floor mats. The difference in hardware is that the domestic Model?3 has a 15kWh battery pack less, and uses a 175kW low-power single motor, so it has a national standard working condition law range of 445km: considering the discounted range when in use, as well as the daily use of the battery with the protection of the battery in the range of 20-80% power, roughly 230km to run before you have to recharge, the actual range is far worse than the fuel car. It can only be used on a daily basis for short and medium distances, so if you want to cover a wider range of transportation, you'll have to continue to wait for the longer range version.

Finally, we're concerned about our friends who are shivering in the corner. The first to be cornered by the domestic Model?3 is not yet blossomed new car-making forces: Xiaopeng P7 has just announced the pre-sale price of P7, 240-370,000 yuan, it is difficult for the few target customers to refuse the charm of Tesla; after the freeze of the sedan project, the Azure ES6 has been delayed in launching a single-motor model, and the minimum price of subsidized price is 338,000 yuan, which is not only higher than that of Model?3, but also not counting the longer-range version than Tesla, which is more than the Model?3, but also more than the Model?3. And that's not counting the options that are even richer than Tesla's. Weimar's first sedan will also appear at this year's Beijing auto show, but I don't think it will be positioned to overlap with the Model?3.

In fact, these new energy vehicles are not yet the climate itself is not Tesla's imaginary enemy, from the point of view of North American auto sales, really afraid of Model?3 magic is the luxury brand midsize sedan - from the point of view of the United States in the first 11 months of last year's auto sales data, Model?3 to create 127,836 units of the results, BBA group also can only be used for the first time. Achievements, BBA group can only be hanged.

Because of consumer attitudes, charging conditions and car environment limitations, Tesla in the Chinese market is difficult to replicate the miracle of North America, but today's domestic Model?3 as long as the price of 300,000 has been aligned with the BMW 320i, Mercedes-Benz C?200?L and Audi A4?L?40TFSI - these models Although there are varying degrees of discounts, the price after the purchase tax is not much cheaper than the Model?3. And for many young people who love luxury midsize sedans, the appeal of Tesla and even Musk, as well as the Model?3's geeky car experience that's very different from a traditional fuel car, are all possible triggers for them to switch to the new energy camp.

Another opportunity comes from Tesla's Shanghai factory. At present, the daily production of domestic Model?3 reaches 280 units, the annual production capacity has been 100,000 units, basically up to Audi A4L, Mercedes-Benz C-class 2/3, and the follow-up may also be two shifts to increase production, which will bring great pressure on the sales side - piling up warehouses full of Model?3 will be the extreme new energy! The extreme anti-new energy camp is happy to see the picture. And the current Model?3 localization rate of only 30%, while the end of this year will achieve 100%, so the second half of the Tesla is likely to be a new round of promotions for the domestic Model?3, not only for the national subsidies after the cancellation of the manufacturer's subsidies, interest-free, AP free are possible initiatives, but the short term to a more substantial price cut to 25, 26 million is not very likely.

Driving summary

For Tesla leeks like Driving School who have already gotten on board early, the immunity to the domestic Model?3 price is higher than the pain after the purchase tax waiver. But for those who are still waiting for the "wait party", I think this stage is not yet the low point of the domestic Model 3, the real time to avoid being harvested or in December 2020, the full localization in order to let everyone touch the bottom of the Tesla. Considering the actual experience of using the car, I recommend that you choose the long range version of the Model?3 that may be made in China in the future, and the frequent use range of 350km will enhance the sense of well-being, after all, no matter how Tesla has a halo, the Model?3 is just a car, and the owner's life should not revolve around serving it, but rather, letting it really lead the owner to a new way of traveling. The new model is the first of its kind in the world.

Writing｜Chen Liouyi

Picture｜Author and the network

This article comes from the author of Automotive Home, and does not represent the views of Automotive Home.