The road to the construction of characteristic industrial base of jewelry and jade jewelry

The development of China's jewelry and jade jewelry industry base is gradually developed and strengthened on the basis of local historical and cultural accumulation, or through the development and utilization of local gem resources, or through the pioneering efforts of the earliest jewelry enterprises. The real rapid development directly benefits from China's reform and opening-up policy, the strong support of the local government and the rapid economic development of China.

In 2005, the rapid development of jewelry industry cluster faced the situation of "cluster industry without cluster effect", which showed as follows: the development of gem resources was not standardized, and the comprehensive utilization level was not high; The level of jewelry processing technology is backward and the added value of products is low; The development planning of local government jewelry industry lags behind, and the influence of regional brands is weak. In order to implement the spirit of the 16th National Congress of the Communist Party of China, adhere to Scientific Outlook on Development, realize the coordinated development of regional economy, promote the adjustment of regional economic structure and industrial optimization, and effectively promote the construction and development of jewelry and jade industry bases, China Jewelry and Jade Industry Association and the Jewelry and Jade Jewelry Management Center of the Ministry of Land and Resources initiated and carried out the identification and cultivation of "China Jewelry and Jade Jewelry Industry Base".

From June 5, 2006 to 10, the Mayor Forum of China Jewelry Industry Base, co-sponsored by the National Development and Reform Commission, the Ministry of Science and Technology and the Ministry of Land and Resources, was held in Beijing. Jewelry, jade and jewelry industry cluster leaders of the district government gathered together to discuss the countermeasures and future of the construction and development of China's jewelry industry base. The convening of this conference officially kicked off the construction of China's jewelry characteristic industrial bases, built a platform for exchanges and cooperation between jewelry characteristic industrial bases, and opened a new situation in which the government strongly led the construction of jewelry characteristic industrial bases.

2009 China Jewelry and Jade Jewelry Guide

By the end of 2009, China Jewelry and Jade Jewelry Industry Association and the Jewelry and Jade Jewelry Management Center of the Ministry of Land and Resources have successively awarded 20 "China Jewelry and Jade Jewelry Characteristic Industrial Bases" such as Shenzhen Luohu. The characteristics of these jewelry industrial bases are as follows: ① Jewelry, jade jewelry and related industries are included in the key planning of the local government and enjoy preferential policies for industrial development; (2) Jewelry, jade jewelry and related industries have certain influence and high popularity in this region; (3) Jewelry, jade jewelry and related industries are one of the local pillar industries with obvious economic benefits; ④ Employees account for a large proportion of the local labor force, which effectively promotes employment. One by one, the constantly developing jewelry characteristic industrial bases are becoming the main way for local residents to get rich, an important field for local investment attraction and a shining business card for local characteristic industries.

Table 2-1-1Output value and personnel statistics of China's jewelry and jade jewelry characteristic industrial bases in 2009

(data source: various jewelry characteristic industrial bases)

After years of development, with the strong support of local government departments, the promotion of relevant industry organizations and the efforts of relevant enterprises, China's jewelry industry base has achieved fruitful results. On the whole, the comprehensive competitive strength of each jewelry characteristic industrial base has been greatly improved, and the regional brand awareness and reputation have been greatly improved. However, there are still many problems and work to be done in the construction of China's jewelry characteristic industrial base. Today, with the development of regional economic integration, the sustainable development of jewelry characteristic industrial base needs the relevant government departments, industry organizations and jewelry enterprises to face and actively respond to the severe challenges of industrial upgrading, and the government's actions are the most important.

1. Rational planning of industrial development

The formation of jewelry industry cluster and the construction of industrial base can not be separated from the support of local government departments. In the early days of reform and opening up, the relaxed policy environment in some places provided good opportunities for the survival and agglomeration of small and medium-sized enterprises or business households. The preferential support policies of the government can attract the agglomeration of related enterprises to a great extent, and supporting the construction of industrial park projects is an important way to promote industrial clusters. After the jewelry industry gathers to a certain scale, the guidance and support of local government departments becomes more important. Promulgating good industrial policies in time and organizing the implementation of effective cultivation measures have become the guarantee for the sustainable development of jewelry industry.

For the characteristic industrial bases of jewelry, most of them attach great importance to the construction of jewelry industrial parks or large business centers. This is the objective demand for the development of jewelry industry agglomeration, and it is also an important measure for the local government to seek the upgrading of jewelry industry. However, how big an industrial park or business center is to be built, what standards it needs, what distinctive advantages it has and what supporting facilities it needs need to be guided by Scientific Outlook on Development. Fortunately, Shenzhen Luohu and other jewelry characteristic industrial bases have successively formulated scientific development plans with goals and measures, which have played a good role in promoting and demonstrating the development of the local jewelry industry and the national jewelry industry.

With the development of global economic integration, the competition between enterprises and jewelry industry bases will gradually develop from output competition, quality competition, service competition and brand competition to industrial chain competition. To make the jewelry industry base stronger and bigger, we must attach importance to and promote industry consolidation. Industry consolidation is in line with the interests of enterprises and the needs of base construction. Industry integration operation is an effective means for the government to promote the construction of industrial bases, and it is also the duty of industry organizations to promote industry integration, and it is the obligation of leading enterprises to practice industry integration. In industry integration, the government, mass organizations, media, enterprises and investment institutions will have their own needs, so we should do what we can.

2. Actively build a service platform

Actively building a sustainable industrial development platform is an important content of the construction of jewelry characteristic industrial base. The most direct feature of industrial agglomeration is that there are a certain number of enterprises. Leading enterprises, small and medium-sized enterprises and family workshops are interdependent and have their own orientation and development direction. Gradually improving the service platform is the common demand of these enterprises. The establishment of market economy elements such as technological innovation platform, product research and development platform, quality certification platform, financial service platform, talent exchange platform, business information platform and brand promotion platform is difficult for even powerful enterprises to establish. The construction of public service platform of jewelry industry base needs government policy guidance and financial support.

The Shenzhen Municipal Government actively integrates the existing public service resources and establishes a comprehensive public service platform with a scale of over 65.438+0.3 million square meters in the gathering place, with a total investment of over 65.438+0 billion yuan. This public service platform not only includes design and development, inspection and testing, personnel training, network information and other functions. It will also provide low-rent or rent-free office space and other preferential measures to attract famous jewelry industry institutions at home and abroad to set up headquarters or offices on public service platforms, thus expanding the influence of the gathering place at home and abroad. This important measure will undoubtedly play an important role in promoting the upgrading of Shenzhen jewelry industry.

The construction of the public service platform of the jewelry characteristic industrial base is the cornerstone of the sustainable development of the industry and an important embodiment of the promotion of the core competitiveness of the industrial base. For the non-gem-resource-dependent jewelry industry base, industrial agglomeration and base construction depend on the policy environment and support of the local government. In short, if a local government has a better policy environment and greater support, enterprises may shift to a large scale in their development choices and gradually form new agglomeration areas. However, the cultural accumulation formed by government-supported service platforms and industrial agglomeration is difficult to transfer. In other words, the construction of public service platform is also an indispensable part of the construction of jewelry characteristic industrial base.

3. Strive to build regional brands

For an industrial cluster, due to resource conditions, industrial traditions, historical opportunities and other reasons, an industry initially settled in a region. With the increase of the number of related enterprises in a place, the unique factor agglomeration and industrial structure in this area are gradually formed. After that, through the self-strengthening effect of industrial clusters, the cluster gradually grew, the overall competitiveness of regional industries increased, and an influential overall industrial brand was gradually supported, which is the regional brand. Therefore, regional brand is the product of regional economic development, which is gradually formed with the development of industrial clusters and is the advanced stage of industrial cluster development.

The regional brand effect is mainly reflected in improving the competitiveness of industrial clusters: on the one hand, improving the overall image of the cluster. With the development of regional brands, the brand value of the image of products and services in this region can be improved accordingly, and all enterprises in this region will benefit from it, thus creating market demand, building consumer confidence and repelling competitors; On the other hand, obtain a sustained brand effect. Regional brand is the concentration and refinement of the essence of many enterprise product brands. Compared with the brand effect of a single enterprise or product, the brand effect of a region is more vivid, direct and influential, with smaller risk coefficient, higher value, wider and more lasting brand effect. Therefore, regional brands have intangible brand value for cluster enterprises.

Generally speaking, the development of a local economy, especially the county economy, is not rich without industrial clusters, not strong without leading enterprises, and not loud without famous brand products. A resounding regional brand not only represents the high market share of products in industrial clusters, but also has a high reputation and popularity among consumers. Shenzhen Jewelry, Panyu Jewelry, Huadu Jewelry, Zhuji Pearl, Xiangcheng Pearl, Fuxin Agate, xiuyan jade, Zhenping Jade Carving, Donghai Crystal, Wuzhou Artificial Products, Chifeng Balin Stone, Jin 'an Shoushan Stone, Qingtian Stone, Changle Sapphire, Putian Arts and Crafts, Chengyang Popular Jewelry and Emeralds of Sihui, Pingzhou, Ruili and Tengchong.

In recent years, on the one hand, the government departments of jewelry characteristic industrial bases have done a good job in base construction, on the other hand, they have expanded regional brand promotion through activities such as jewelry culture festivals. Governments of industrial bases such as Zhenping in Henan, Zhuji in Zhejiang, Wuzhou in Guangxi, Fuxin in Liaoning, Changle in Shandong and Tang Wei in Suzhou have been holding jewelry and jade culture festivals for many years, and some bases have also invited CCTV columns such as Happy China and Same Song to hold colorful evenings. The local government mobilized the enthusiasm of local enterprises and consumers, effectively promoted the investment attraction of local related projects, and expanded and enhanced the influence of regional brands.

As an important intangible asset of industrial clusters, regional brands play an irreplaceable role in the development, transformation and upgrading of industrial clusters. Therefore, as the main body of the development of industrial clusters, enterprises and local governments that promote the development of industrial clusters should actively explore the strategic ideas and countermeasures of regional brand building, so as to play a more effective role in the sustainable development of industrial clusters.

Schematic diagram of site selection of China's jewelry and jade jewelry characteristic industrial base

2009 China Jewelry and Jade Jewelry Guide

Note: The base map of this drawing is quoted from Geological Publishing House with the approval number of Geology (2007) No.946.