Mengniu meaning?

The moon bends, the heart of the partner, Mengniu, your lifelong partner! The original grassland cow milking milk, because the product name itself is called Mengniu, and the trademark is actually like a cow's head, and the name is consistent, and the product itself is a milk product, and is very consistent. Attachment: Mengniu corporate culture features, structure, connotation I. Value and significance of corporate culture 1, the relationship between corporate culture and enterprise The construction of corporate culture is the core of the success of Mengniu's business operations, the so-called enterprise relies on the development and survival of the culture, the corporate culture to change an enterprise. 2, the importance of corporate culture 1) team *** with the cognitive values 2) summarized code of conduct 3) distinctive corporate image 3, the composition of corporate culture 1) VI visual identity: the face of the enterprise. (2) BI activity identification: the hands of the enterprise 3) MI concept identification: the heart of the enterprise 4, the significance of corporate culture 1) cultural power is the source of core competitiveness of enterprises, corporate culture reflects a commitment to the spiritual temperament of material production. (2) The construction of corporate culture is closely related to the development of enterprises, is the soul of enterprise development, is related to the fate of the enterprise's future, is an important part of the strategic planning for the development of enterprises. (3) Without excellent enterprise culture, it is difficult to create an environment for entrepreneurs to grow, without the growth of outstanding entrepreneurs, it is difficult to obtain the continuous innovation of enterprise culture. (4) material resources will eventually be exhausted, only the spiritual power of endless, (5) the construction of corporate culture is to achieve the mission of the enterprise, the unity of the enterprise's thinking, concepts, attitudes, behaviors, values of the guide. (6) A good corporate culture can make the staff cohesive together, guide everyone to identify with the company's goals and combine their own life pursuits with the company's goals, train the staff to understand the company's policies, and regulate the mutual interests between individuals and individuals, between individuals and teams, and between individuals and the company. 5、The purpose of building corporate culture: 1) To create an atmosphere of innovation, attract cohesion, stimulate the potential of the team, and build a hundred years of foundation. (2) corporate culture is all team members *** enjoy passed on to new members of a value, *** with the vision, mission, way of thinking, which represents the organization is widely accepted way of thinking, moral values, code of conduct. (3) The value embodied in the corporate culture: embodiment of self-worth, the pursuit of team value (4) Individual career is closely linked to self-transformation (5) Individual career is closely linked to the development of the enterprise's vision (6) Individual career is closely linked to the advancement of society (2) Mengniu's basic corporate culture structure (1) Characteristics (1) Two highs: high goals: a leader in the global dairy industry, and high boundaries: a hundred years of Mengniu, the strongest milk and agriculture 2) Two strong: strong core innovation of corporate culture strong core competitiveness of corporate culture 3) Three types: learning, respect, and competition 2. Values of Mengniu People Only change is the truth of the universe, so we should adapt to the changes in the enterprise and take the initiative to create opportunities to create our own value of life in the continuous changes. 3、Mengniu's view of work Understand work as a process of learning, innovation and creating meaning. 4、Mengniu's corporate culture has three atmospheres 1) System atmosphere is the guarantee 2) Material atmosphere is the foundation 3) Emotional atmosphere is the core. 5、Mengniu culture's comprehensive expression Constructed with the core of integrity, with the mission of strengthening milk and agriculture, with the enterprise spirit of learning and communication and self-transcendence to build a hundred years of Mengniu brand, and to become a leading brand in China and the world dairy industry in 5-10 years. 6, the core content of Mengniu culture 1) business philosophy: a hundred years of Mengniu, strong milk and agriculture 2) entrepreneurial spirit: learning and communication, self-transcendence, every Mengniu people should be committed to the team to reduce mutual misunderstanding and misunderstanding, and at the same time have the courage to fight with themselves, every little thing should be made complete, to achieve. (3) Management concept: scientific, market-oriented, systematic; (4) Talent concept: internationalization, specialization, branding. (5) Quality concept: humanization of products and globalization of standards. The mission of Mengniu culture is to create an excellent enterprise with international competitiveness for the country; to create a world brand with a hundred-year development power for the nation; to serve for the enhancement of the health quality of consumers, and to build a platform for the realization of the value of life for the employees. The core competitiveness of Mengniu's culture The ability to integrate global effective resources and realize strategic goals with the ultimate goal of successfully operating people's hearts and minds, and with the win-win benefit mechanism and the method of learning and innovation. 9、Mengniu culture's specific expressive power Integrity: sincerity is the first of all virtues, faith is the core of all things. Gratitude: The grace of a drop of water is repaid by the spring. Gratitude is the principle of Mengniu. Respect: To establish the Mengniu thumb culture of mutual respect, so that everyone can feel great and noble, and feel the meaning of life in the work. Cooperation: Two people are benevolence, three people are congregation, the structure of human character is to support each other, and ****win in cooperation is the principle of Mengniu's work. Sharing: The greatest wisdom of a person is the wisdom of sharing with others, only the idea of sharing has power, no sharing there is no team growth. Innovation: Innovation is the integration of old resources, innovation is the soul of the development of Mengniu business, advancing with the times is the soul of continuous innovation. Third, the connotation of Mengniu corporate culture 1, what is Mengniu: integrity Mengniu, green Mengniu, science and technology Mengniu, Mengniu is the grassland 2, what is the grassland: the grassland heroes represented by Genghis Khan; Mongolian style represented by prairie songs and dances 'to the milk food as a representative of the healthy diet; green and natural grassland ecology as the theme. 3, what Mengniu is characterized by: a bosom, vision, thinking, character 4, bosom: the grassland as vast (how wide the bosom, how wide the cause) 5, vision: eagle as far as far (far-reaching, lifting the weight as light) 6, thinking: stallion as galloping (thinking ahead, the concept of innovation) 7, character: Hada as noble (white and immaculate, honest and sincere) 8, Mengniu motto: a small victory depends on wisdom, a big victory depends on virtue; to the cause of the responsibility of the people, and to the people. Rely on virtue; take the cause as one's own responsibility, not for one's own benefit In today's society, the revolution of concepts and ways of thinking is far more important than the revolution of technology, software and speed Doing the right thing, and then doing the right thing, doing something for something for something not to be done The way is simple, simplify the complex things, and perfect the simple things. There are no miracles in the world, only the power of concentration and focus. Advertising Positioning: Advocate of Grassland, Fashion and Health Corporate Slogan: Natural Good Taste One hundred years of Mengniu, strong milk and agriculture. Mengniu is grassland, integrity Mengniu, green Mengniu, science and technology Mengniu 9, Mengniu culture of green culture Green is the nature's original color, the first color of healthy life, with the unified grassland green as the basic color of Mengniu. Green commitment, green responsibility, green care, Mengniu is grassland. 10, Mengniu culture of the four major management ideas 1) 98% rule: 98% of the brand is culture. 98% of operation is human nature, 98% of resources is integration. 98% of the contradiction is misunderstanding (2) three three principles: a life of two, two born three, three born everything. Three three principles mean to do a hundred years of Mengniu. Three Tons: Confucius: Kegel to return to the rituals; Sun Tzu: win without a fight; Lao Tzu: goodness is like water; Three Wash: wash the face ----- fashionable image; wash the brain ---- global concepts; wash the hands ---- two sleeves of clean water. Three forces: physical ---- product management; financial ---- capital management; intellectual ---- brand management. (3) Olympic spirit: it is a kind of spirit that makes the world's 6 billion people excited; principle: open and fair public. Theme participation in competition and cooperation, higher, faster and better. Nurturing Talent Viewpoint: Turn the work of employing people into the work of nurturing people, grow in competition, win-win in cooperation. Carpenter's point of view: into the big forest, no material can not be used, experienced frustration and trials and tribulations of the tree, the tree pattern is more beautiful, and therefore more unique and precious value. (4) 1 +1 "2 spirit: Mengniu in the construction of large teams, with special emphasis on strategic partnerships and structural adjustment benefits, the essence of the partnership is not only equal, but also complementary, structural benefits greater than the sum of individual benefits. Fourth, the intangible assets of Mengniu's corporate culture 1, correct strategy, unique brand, scientific model, excellent customers, learning team, innovative culture, scientific model, ultra-high-speed sustainable development, must be planned, step-by-step continuous construction of intangible assets. 2, Mengniu culture of the value chain: create value for shareholders to create value for customers to create value for society to create value for employees 3, Mengniu culture of self-transcendence of the continuous process: systematic thinking, team learning, *** with the vision. Strategic innovation, advancing with the times, self-transcendence. V. Analysis of Mengniu's corporate subculture 1, strategic culture: focus on dairy business, build core competencies, strengthen the crisis awareness, the implementation of the centennial venture 2, talent culture: build a platform for growth, strengthen the learning and training, the implementation of the master plan, the achievement of employee value. 3、Operation culture: demand-oriented, win-win purpose, quality as the core, service as a means 4、Competition culture: advocate macro-union, adhere to the synergistic competition, development in competition, win-win in cooperation. 5、Product culture: gain trust by quality, enhance value by brand, create difference by innovation, win competition by cost. Market culture: the customer is the market, the heart is the market, home is the market, the essence of the competition between the enterprise value chain is the competition of cultural power. Marketing culture: 80% of the camp, 20% of the sales, to create a cultural concept, the first in-depth, is the marketing of everything, marketing is not only in-depth, but also to "God" into. Leadership culture: decentralized and orderly, centralized, decentralized, centralized financial authority, adhere to the 12-word policy to enhance the leadership influence.