What are the advantages of WeChat platform?

Acquaintance network, niche communication, and higher communication effectiveness. According to the latest user statistics from WeChat's official website, the number of registered users on January 15, 2013 exceeded 300 million. One of the main reasons why WeChat, as a mobile social software, has been accepted by the public in a short period of time is that its user base is based on existing Tencent users, and WeChat also enables cross-platform friend adding, which allows WeChat users to add friends and family members who have opened WeChat by accessing their cell phone address book. What makes WeChat different from other similar social platforms is that the circle of friends it establishes is made up of people who already know each other, and the interpersonal network it establishes is a kind of acquaintance network. Its internal communication is a kind of niche communication based on the acquaintance network, its trust and reach is the traditional media can not be reached, so the platform can get more real customer base, the blog's fans in the existence of too many irrelevant fans, and can not be real for you to bring a few customers.

But WeChat is different, WeChat users must be real, private, valuable, it is no wonder that the media will be so analogous to "WeChat 10,000 listeners equivalent to Sina microblogging 1 million fans," although there is an element of exaggeration, but there is a certain basis. Information and services can be provided anytime and anywhere, and they can reach you for a longer period of time. Relative to the PC, the cell phone is the user at any time will carry on the body of the tool, with the advantages of mobile, WeChat's natural social, location and other advantages, will bring great convenience to the business marketing, while relative to the APP, due to do not need to download and install, with this more convenient. If you want to achieve good results, the marketing and operation of WeChat public platform is also the need for a professional team to operate and manage.

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