DIY Hand-made Commercial Shop Business Plan

DIY Hand-made Commercial Shop Business Plan

Nowadays, people use business plans more and more. The business plan provides the current situation and future development direction of the enterprise, and also provides a good benefit evaluation system and management monitoring indicators for the enterprise. What problems should be paid attention to when drafting a business plan? The following is the business plan of DIY manual shop I compiled for you for your reference, hoping to help friends in need.

Business Plan of DIY Handmade Commercial Shop 1 Chapter 1 Company Profile

Company introduction: DreamWorks is a modern leisure manual workshop which is a collection of China traditional manual production and introduces foreign fashion manual elements. Mainly DIY handmade, including making exquisite gifts, handmade pottery, dolls and bouquets, designing clothes, making their own ideal clothes, drawing their own patterns on clothes, etc ... Our DIY handicraft company can provide customers with the most emotional gifts they want. Customers tell us their inner needs, and we provide them with raw materials and guide them to complete their gifts. This can not only give each other a beautiful gift, but also give each other a deep affection, make each other feel polite and affectionate, and feel deep warmth.

Mission: Inherit and carry forward Chinese traditional handicraft culture, create conditions to eliminate contradictions and pressures in consumers' real life, harmonize social environment, increase employment and improve residents' happiness index. Fully assume corporate responsibility and help build a harmonious society.

Company tenet: do what you want to do and get the most sincere return with the least effort. Dare to think and do, and realize your dreams at the least cost.

Company goal: satisfy the curiosity of consumers, create a relaxed and pleasant artistic atmosphere, and pursue the maximization of the company's interests. With the help of the new leisure industry, we will strive to occupy the main share of the traditional leisure industry market and eventually occupy a certain share of the overall leisure market.

Chapter II Technology and Products

Industrial background

Leisure industry is the product of modern industrial civilization or modern society. Originated in Europe and America, it appeared in the middle of19th century. In the 20th century, with the rapid development of science and technology, leisure-related industries gradually emerged. The 1970s was a period of rapid development.

Leisure industry refers to the industrial field closely related to people's leisure life, leisure behavior and leisure demand (material and spiritual), especially the economic form and industrial system led by tourism, entertainment and service industry, which has become an important pillar industry of national economic development. Leisure industry generally involves national parks, museums, sports (sports, facilities, equipment, maintenance, etc. ), film and television, transportation, travel agencies, tour guides, souvenirs, catering industry, community services and related industrial clusters. Leisure industry not only includes the production of material products, but also ensures people's pursuit of cultural and spiritual life.

At present, there are many kinds of leisure industry markets in China, mainly including bars, discos, KTV, cinemas, amusement parks, tourism and holidays, swimming and fitness, music cafes (including bars), billiards, golf, bowling, and amusement parks (such as shooting, hunting, horse racing, game machines, bungee jumping, go-karting, hot air balloons, parachutes, etc.). Judging from the current market reaction, consumers are very interested in the novel leisure market.

In view of the above situation, in the process of products entering the market, we will take marketing as the main means to improve the company's popularity and strive to occupy the main share of the traditional leisure industry market and a certain share of the overall leisure market. Our company is a new leisure industry. In the long run, DIY manual entertainment projects have long-term economic and social benefits.

Main DIY products

Our company provides raw materials and corresponding technical services, so that customers can make their own ideal items. The DIY services we provide mainly include traditional handicrafts such as soft pottery, pottery making, fabric products, 3D face dolls, paper flowers, resin artificial flowers, clone DIY, magic colored balls, flower paste galleries, handmade candles, handmade soaps and so on-paper cutting. In addition, the company also provides a special area for the transformation of old things, where consumers provide raw materials and the company provides professional advice for customers to choose.

Market prospect evaluation of manual workshop

Doing business sells not only products, but also culture. Those who do well in this field, such as KFC and McDonald's, are successful because they have built a bridge between the market and culture. China is a great country with a culture of 5,000 years, and its traditional culture is profound enough to form a huge industry. If these traditions can be organically connected with the market, it will not only promote the culture of the motherland, but also be a business opportunity.

The most important thing in dealing with arts and crafts is diligence and wisdom. All the work in the workshop is done by hand, and hard work is inevitable. The design of patterns needs collective wisdom. In view of the rapid economic development and the accelerated pace of life of our people, we are becoming more and more unfamiliar with traditional culture and seldom do the little things we like. Our company just provides a way for people who are tired of work to cultivate their sentiment and exercise their hands-on ability, which is suitable for adults and children! Wide consumer groups and good market prospects.

Chapter III Market Survey and Analysis

Macro environmental analysis

Population: China is a country with a population of1400 million. The population is still growing, and it is expected to reach1600 million in the future. The domestic consumption population is huge.

Economically: China's economy is recovering and developing rapidly, which is likely to usher in rapid development. Residents' income is increasing, their spending power is increasing day by day, and their enjoyment expenditure is increasing rapidly, so the potential consumers will be incalculable. Influenced by western culture, China residents pursue fashion and individuality, and our company's business just caters to this.

Political and legal aspects: policies support cultural and creative industries. Spring is coming.

The national 11th Five-Year Plan has taken the creative cultural industry as an important measure to adjust the economic structure, and a series of policies and measures to encourage the development of the creative cultural industry have been issued from the central government to the local government. The Ministry of Culture clearly stated that the cultural industry should achieve an average annual growth of 15% within five years. Beijing, Shanghai, Zhejiang, Guangdong, Yunnan, Chongqing, Sichuan, Henan, Shanxi and other provinces and cities have put forward the goal of building a cultural province and a strong cultural province, and all of them have proposed in their plans that the growth rate of cultural industries should be higher than GDP.

To sum up, the creative market will never shrink, and the macro environment for our business development is good.

Orientation and analysis of consumer groups

Because our company takes a "fashion" and "healthy" route, the target of appeal is young people aged 15-30, mainly students at school.

College students (about 60% of consumers)

Psychoanalysis: University is a cultural and psychological demand for modern college students to enjoy leisure and show their individuality.

Purchase analysis: College students have certain economic consumption ability.

Primary and secondary school students (about 15% of consumers)

Psychoanalysis: Students in this age group are fun and have a strong interest in novelty.

Purchase analysis: DIY hand-made is conducive to cultivating children's hands-on ability, and parents support purchase.

Office workers (about 20% of consumers)

Psychoanalysis: curiosity, in order to relax body and mind, the need of interpersonal communication.

Purchase analysis: giving away relatives and friends to commemorate the collection.

Art college students (about 4% of consumers)

Foreign consumers (about 1% of the consumer population)

Conclusion: Our products and services can satisfy people's psychology of pursuing novelty, individuality and relaxed consumption atmosphere to a great extent.

Estimated market share and sales volume

Once the "handicraft workshop" is in operation, it should be able to open the market soon. Customers are no strangers to this kind of similar manual workshop, so there is no unacceptable difficulty. Moreover, our company not only combines the projects and advantages of different workshops, but also has its own characteristics and new projects, which will definitely make customers shine. We expect the company to account for about three times the local market share in the initial stage of new listing. Sales should also be optimistic.

Stage analysis of current life cycle

According to the survey, the size of the birthday gift market in China is 65.438+0805 billion yuan, and a small county with a population of 65.438+00 million includes tens of millions of markets. There is also a couple gift market of 280 billion yuan; 380 billion yuan puzzle product market; The cartoon animation market is 654.38+0.20 billion yuan; Coupled with personalized digital, holiday supplies, ornaments, flowers and school supplies, the market capacity adds up to a huge astronomical figure. Our company will focus on these projects and start a business through the concept of DIY personality and creativity. Why worry about no market?

With the rapid development of social economy, people's material life has been greatly enriched, and higher requirements have been put forward for spiritual life. Especially in the past two years, manual DIY has mushroomed and the market is growing. Judging from the current development, the market value of DIY workshop is increasing, and the application field and process development scope are also expanding. However, there are not many comprehensive DIY workshops like our company, which are in the primary stage of development, so the prospects are great and full of opportunities and challenges.

Future market development trend

With the development of our DreamWorks and the expansion of our customer base, we will start to develop our own franchise stores and chain stores. On the other hand, there should be a comprehensive DIY workshop similar to our company in the market, which will inevitably occupy some of our customers and markets. Our company's goal is to attract more customers with well-managed, novel and attractive products within four years and become the first in the same industry in China.

With the development of national economy, people's living standards are constantly improving, and material civilization is rising year by year, which leads people to pay more and more attention to spiritual cultivation. DIY industry provides a way for modern people to decompress and relax. Secondly, there are more and more kinds of gifts, and the general styles can no longer meet people's needs. DIY gifts are novel, unique and thoughtful. Therefore, it has great development potential.

Chapter IV Competition Analysis

Competing products and competitors

Open the Internet and search for handicrafts. You can see thousands of web pages and articles as well as handicraft companies. As you can imagine, the competition in this field is fierce. Products vary widely, from tradition to fashion, from mainstream to non-mainstream, from paper-cutting to sculpture, from painting to weaving. There are countless competitors, so the competition in this field is extremely fierce.

Peer competitors (DIY manual workshop)

According to the developed degree of DIY workshop market, the domestic DIY workshop market is mainly divided into three categories:

(1) Big cities in developed coastal areas. This market has a relatively mature urban manual shop, which is closely integrated with the website. The competition is fierce.

(2) Some large and medium-sized cities in central China. Traditional pottery workshop. The competition is relatively small.

(3) Small and medium-sized cities without DIY workshops. No competitive state.

Potential competitors

Consumers in bars, Internet cafes, KTV and other places are mostly white-collar, young men, women and students, and their share in the whole entertainment market is very large.

Competitive advantages and disadvantages

(1) competitive advantage: our company adopts advanced modern management concepts and traditional production techniques, and has a group of elite teams, folk handicraft production experts and high-quality service personnel. The handicrafts produced have high standards, good quality and strong competitive advantages.

(2) Competitive disadvantage: lack of management experience and funds. This company is not famous. The market share is almost zero.

Chapter V Marketing

target market

Short-term target: Tianhe district market

Medium-term target: Guangzhou and Guangdong markets

Long-term goal: national market

brand

At the early stage of the company's development, the company adopted a single brand strategy, initially designated as "DreamWorks", which is conducive to establishing a clear brand image among customers, enhancing the company's corporate and brand image, and realizing the appreciation of intangible assets. Establish a trademark protection network, register brands and trademarks, including related or similar brands and trademarks, and use relevant international treaties to protect their rights and interests; Register the company domain name online in advance to lay the foundation for the development of e-commerce; Promote product brands and improve brand awareness.

product

Company products: provide DIY handicraft services; Selling small handicrafts; Sell customers' handmade works on behalf of others.

marketing channel

There are two kinds of sales channels that can be adopted:

Self-built sales network;

1. Direct selling service of our website.

2. Jewelry shops in the city.

3. school. Combining the company's services with art labor classes in primary and secondary schools not only enhances the company's image, but also cultivates a large number of student consumption groups.

4. Handicraft shops in scenic spots in the province.

5. Order and join online. With the continuous improvement of the company's sales network, the scope of joint operation will gradually shrink. Establish the company website and customer asset management database, actively promote the company's own stores, and establish its own marketing network. Due to the high cost and time-consuming of self-built channels, the company will use indirect channels to sell products and services in parallel.

Use existing channels:

The company is in the initial stage, using some shopping malls, restaurants, playgrounds and other places, adopting a packaged business model, enjoying profits, taking risks, attracting well-connected and capable agents, and perfecting the self-built sales network.

promotion policy

Trial sale: giving away a large number of products. Considering the company's long-term strategy and competitive advantage, the number of gifts is tentatively set at 1 000 in the first year, 2000 in the second year, and 1 700 every year after the third year.

Award-winning promotion: Award-winning promotion activities are held regularly in university campuses and busy areas, and free coupons can be obtained if you win the prize. Improve the company's visibility.

Member promotion system: the system implements the integral system, develops a group of loyal members, not only explores potential members, but also implements the discount strategy for members.

Advertising: Make full use of print media, broadcast media and online media. In print media, we can also post posters regularly, wait for advertisements in major newspapers and distribute leaflets. Do high-density radio and television publicity activities in the broadcast media. On the network media, establish the company website and publicize it; Advertise on the city's cable TV.

Chapter VI Investment Analysis

Investment income and risk

Our company is a modern manual leisure workshop that combines the traditional hand-made in China and introduces foreign fashionable hand-made elements. Standing at the forefront of fashion and leisure, it has a broad market, good prospects, high return on investment, great income opportunities and low risks. However, there are still some risks, such as poor advertising effect, low popularity and few customers, which will lead to reduced profits or even negative profits.

Total capital requirement

In order to occupy the Guangdong market as soon as possible, the company plans to absorb venture capital of 200,000 yuan, which will be invested in three phases: 50,000 yuan in the first phase, 50,000 yuan in the second phase and 1 million yuan in the third phase, so as to ensure the smooth realization of the company's three-step leap-forward development strategy. Our company is an independent enterprise, which obtains internal equity capital by means of equity management, and at the same time increases capital and shares. The proportion of long-term liabilities is very low, even there is no long-term debt for a long time, and no cash dividend is paid.

The planning department of the company formulates the deposit and loan plan, and the accountant examines and selects the bank deposit and loan credit funds. Before determining the feasibility of the bank's proposal, the company personnel shall first review and approve the relevant collateral. During the loan process, the company's accountants regularly evaluate the company's solvency. The accounting department of the company is responsible for the financial audit of the company, and the accounting treatment adopts international practice. The accounting results shall be reported to the planning department of the company for registration and confirmation. For the money that does not belong to the audited revenue and expenditure, the company shall set up an inspection team to check with the accounting personnel and record the verification process and results in detail.

Investors can get returns and exit strategies.

Investors, including our company's creditors and corresponding shareholders, can make profits in the form of creditor's rights or get returns in the form of additional company shares. At the same time, investors can also obtain corresponding technology and management methods, and provide them with corresponding experience in opening similar stores. If the company is not well managed, investors can claim the corresponding interest while returning the initial investment; You can also get corresponding compensation after the liquidation of the company; The company can also transfer.

Chapter VII Financial Analysis

The foothold of financial assumption

Profit in the first year after the establishment of the company: 45,000 yuan.

Estimated capital recovery time: 4 years.

Current market recovery rate: 8%

Profit growth rate in the next four years: 75%

Estimated recovery rate: 100%

Investment estimation

Shop area:120m2

Shop rent: 5,000 yuan

Decoration cost: 8,000 yuan

Payable salary: 9600- 1.2 million yuan.

Cost price: 9000 yuan

Working capital: 20,000 yuan

Cost estimate (monthly)

The rent is5,000 yuan; Commodity cost: 2,000 yuan; Salary of personnel: 9600 yuan; Miscellaneous expenses: 1 1,000 yuan; The monthly cost of subtotal is about 176000.

Profitability estimation (monthly)

In order to calculate the cost conveniently, the product cost is calculated piece by piece. In the first quarter, because the company was just established, our company was not well-known and had fewer customers, that is, the daily sales did not exceed 1 1,000 yuan. In the last three quarters of the first year, it grew at an average rate of 50%.

Chapter VIII Management System

The company's management philosophy: humanized management, so that everyone can feel the warmth of home.

Company organizational structure: Our company is a limited liability company, and the initial organizational structure adopts the linear system. The company's ownership and management rights are separated, and the general manager responsibility system is implemented. The general manager consists of deputy general managers of marketing, technology, finance and service, who manage the marketing department, technology department, finance department and service department respectively. Among them, the deputy general manager of marketing is also the head of the marketing team.

General manager: responsible for the daily business affairs of the company, responsible to the board of directors, deciding on the candidates for department managers and coordinating departmental relations;

Marketing manager: responsible for the investigation and analysis of the company's market and determining the company's marketing strategy and plan. Grasp the market dynamics, organize the implementation of market monitoring and market evaluation; When the company matures, it will set up market analysis points all over the country to investigate and analyze the local markets.

Technical R&D manager: responsible for product development and expanding the breadth and depth of product line. Responsible for the development and promotion of new technologies. Responsible for after-sales technical support of some products.

Financial Manager: Responsible for raising, using and distributing the company's funds, such as financial planning and analysis, investment decision-making, capital structure determination, dividend distribution, etc. Responsible for daily accounting and tax management, report the financial situation of this year to the general manager at the end of each fiscal year, and plan the financial work of the next year.

Chapter IX Risk Analysis

External risks and countermeasures

As the leader of the new trend, DIY industry is in a special position in major industries and has been squeezed out and accumulated by other industries. Therefore, if we want to continue to make the industry survive, we need to constantly popularize the industry, let everyone have a DIY concept, and urge the state to provide support and help to the industry through its influence on consumers. Because DIY attracts young people, and most young people like new things, new things will also have a certain impact on our products. Faced with this situation, only by continuous innovation and innovation, even if we grasp the ideas and needs of target customers and conform to the trend of the trend, we can be in an invincible position.

DIY industry is imported from Korea, Japan and other countries, which means we have original international competitors. If we can't stand the international shock, it means that we will lose. Therefore, strengthening our national competitiveness should also be an urgent industry supervision. This requires us to keep abreast of the latest DIY trends and enhance our competitiveness.

As for technology, because they are all handmade DIY works, as long as we constantly use innovative thinking and constantly change patterns to create a place in the fierce industry competition, then profit will inevitably occur.

Internal risks and countermeasures

The problem of money: a clever woman can't cook without rice. Indeed, capital is the basic element of starting a business. We must open up new ideas and raise funds through multiple channels. In addition to traditional channels such as bank loans, self-raised funds and private lending, we will also make full use of financing channels such as venture capital and venture capital. Facing the shortage of funds, we should do the following four things: (1) Reasonable diversification of investment; (2) Build a reasonable self-circulation mode to reduce the cost of capital use; (3) Improve internal management and build a financing platform; (4) Clear development strategy and implement strategic investment.

Management problem: refine the position and make the responsibility to people. It is worth emphasizing that in front of customers, employees must unconditionally obey the arrangement of their superiors, and they must never have internal quarrels in front of customers. Once it happens, they will be fired immediately.

The problem of public relations: to formulate a complete mechanism to deal with public relations crisis, so as to keep up with the crisis.

Personnel issues: dressing the, equal service standards. Unified training must be accepted before taking up the post, and those who fail to meet the standards may not take up their posts.

Contract: According to the relevant provisions of the Labor Law, the "three funds" shall be paid in full. Make a complete reward and punishment system, so that rewards and punishments are clear.

Chapter 10 Exit of Venture Capital

Evacuation mode

1. Reorganize and sell the company

Potential investors should focus on industry investors, including major suppliers and parts suppliers, and take the complementary products and dividends with investors in the process of continuous operation as the main income of investors. In addition, when the operation is stable, the equity transfer is the main way for investors to withdraw, and the withdrawal pricing can be calculated by the simple P/E ratio method, that is, the annual net profit at the time of withdrawal is multiplied by the P/E ratio (generally 5-6 times in the private equity market) to calculate the enterprise value, which is used as the reserve price for the transfer.

2. Dividends of residual profits

It is expected that the company will realize substantial profits from the second year, and distribute the profits according to the annual profit difference, with an average distribution ratio of 3.4%, and the dividends will be distributed in five years.

Business Plan of DIY Handmade Commercial Shop 2 I. General situation of the enterprise

Main business scope: "XXX" is a specialized agency providing DIY manual activities, including DIY production of handmade soft pottery, various handmade clay sculptures, handmade non-woven fabrics, handmade ribbon bows, handmade beads and so on. "XXX" provides raw materials, production tools, professional professor guidance and warm experience. And undertake various commercial activities, such as real estate preheating activities, early education, kindergarten manual training and so on. And the brand promotion of the sales company and the feedback from the old customers.

In the era of pursuing individuality and showing oneself, DIY is a place where one can realize one's ideal. About three or five friends come to XXXDIY to enjoy leisure time, and make their own unique works, keep them forever, and recall that sweet moment together!

Second, the personal situation of the author of the business plan

Previous relevant experience (including time):

From June 2000 to May 2000, I worked as a sales supervisor in Shanghai Taitaile Food Co., Ltd.

20XX July to 20XX May Regional Director of Guangdong Hequn Pharmaceutical Co., Ltd.

I have been engaged in marketing for many years and have rich experience in market development, market management, market promotion and team management. And has a high sensitivity to the market, has long been concerned about DIY industry, and has certain skills in handicrafts.

Third, the market evaluation

Target customer description:

1, parent-child class: Nowadays, people have a fast pace of life and spend too little time with their children. In XXX, DIY polymer clay beads with children can be preserved permanently and recorded together with children's growth. Let children exercise their brains, adjust their thinking and stimulate their creativity and imagination at the same time, which is the basis for children to learn art and color matching, with the professional guidance of teachers.

2, lovers, college students: lovers have passed the era of visiting the park, always watching movies, karaoke, eating boring, what else can they do? Come to XXX, do DIY products for two people together, and enjoy a good time together. Friends of college students in twos and threes * * * come to DIY to experience the fun of operation and have a happy time together.

3. Women and the elderly.

Market capacity or expected market share of the enterprise:

1. Customer market capacity: There are 3 middle schools, 4 kindergartens, 2 early education centers and a university near our store, which has a good source of parent-child customers. Moreover, my studio is in the community, which has a volume of 6,543,800+people, and there are large residential areas such as Wanxin Village nearby, which effectively guarantees the tourists.

2. Consumer price: per capita consumption is 20-30 yuan /3 hours, and the price is moderate, which is suitable for all kinds of consumer groups. Moreover, there are vip stored value cards, which are more favorable in price, suitable for multiple consumption, forming a customer base, and old customers can drive new customers.

3. Professionalism: customers can't get professional guidance at home, but they can get professional guidance from teachers in XXX, make any products they want to make, realize their ideals, or process them with drawings.

4. The DIY industry in Tianjin is underdeveloped. Consumers don't know about this product, and there are few practitioners. Through investigation, it is not professional. Only materials are provided for customers to operate, and the business area is small, so it is impossible to provide professional guidance. However, there are specialized national institutions selling this product in big shopping malls, and the price is high, which also restricts the majority of entry-level consumers in the promotion process.

5, parent-child product activities are now less, couples and college students are also looking for better and more interesting places to spend, and my XXXDIY manual studio caters to the needs of consumers, pursues individuality, does it yourself, has good times and good memories, and works can be preserved forever.

6. Our company can cooperate with early education institutions, kindergartens, advertising companies, real estate companies and other units that need cooperation to provide on-site teaching, business activities, warm-up activities, and provide a series of marketing work such as market planning, implementation and operation, and activity evaluation.

To sum up, the prospect of XXX is very promising, and the market capacity is huge, which should reach 50% market share within two years.

Main advantages of competitors:

1, located in the center of the city, is more convenient and has a larger business site.

2. It opened earlier and accumulated some old customers.

Major disadvantages of competitors:

1, unprofessional, without teacher's guidance.

2, the product price is artificially high.

3. The product quality is poor.

4. Poor service

The main advantages of this enterprise over its competitors:

1, the price is moderate, and the consumption grade is relatively separate.

2, the product quality is guaranteed, and the manufacturer directly supplies it.

3. The business place is easy to find.

4. Under the guidance of professional teachers, you can learn a lot about DIY.

5, complete accessories, complete learning materials, atlas books.

Compared with competitors, the main disadvantages of this enterprise are:

1, the opening time is short, and it takes some time to accumulate old customers and form their own customer base.

2. The promotion time is short, and consumers need some time to understand.

Fourth, the marketing plan

1, product

2. Price

Step 3: Location

(1) Location details:

(2) The main reasons for choosing this address are convenient transportation, cheap rent and concentrated customer base.

(3) Sales method (select one and tick):

Will sell or provide products or services to: □ end consumers □ retailers □ wholesalers.

(4) The reason for choosing this sales method: directly facing consumers, having the most intuitive feedback, making adjustments at any time to meet the needs of consumers.

Step 4 promote

Verb (abbreviation of verb) enterprise organizational structure

Enterprise name: XXXDIY manual studio enterprise employees (please attach enterprise organization chart and employee job description):

Working monthly salary

Owner or manager 3000 yuan/month

Employees 2000 yuan/month

Business license and permit that the enterprise should obtain:

Type estimated cost

500 yuan, individual industrial and commercial households.

Legal responsibilities of enterprises (insurance, employee salaries, tax payment):

Category estimated cost

Tax 300 yuan/month

Insurance 1500 yuan/month

Intransitive verb fixed assets

1, tools and equipment According to the predicted sales volume, assuming that the production capacity reaches 100%, enterprises need to purchase the following equipment:

2. Office furniture and equipment

3. Fixed assets and depreciation summary table

Seven, liquidity (month)

1, raw materials and packaging

2. Other operating expenses (excluding depreciation expenses and loan interest)

;