What are the forms of outdoor advertising?

Spotlight billboard

Billboards with spotlights or other lighting devices around them are called spotlight billboards. It is characterized by beautiful appearance, excellent lighting effect at night and clear advertising information.

Neon billboard

Neon tubes are bent into characters or patterns to make neon tubes of different colors, which emit colorful colors. It can also be combined with electronic control flashing to increase the sense of movement, and the visual impact of the night effect is strong.

Single-row billboard

Billboards are placed on special support columns, most of which are T-shaped or P-shaped. Advertising devices are set in places such as highways and traffic arteries, facing dense traffic and people flow. The commonly used size is 6 meters high X 18 meters wide, and spotlights are mainly used as lighting equipment.

Large light box

Placed on the exterior wall, roof or skirt of a building, it is a color billboard during the day and a light box advertisement at night. The lighting effect of light box advertisement is better, but it is more difficult to maintain than spotlight billboard, and the lamps used are more prone to wear and tear.

By position

Wharf advertisement

Set up various billboards in the dock, such as big cards in the station, big cards outside the station, covered bridge advertising lights, etc.

Bus shelter billboard

Outdoor media set in bus shelters. Light box is the main form of expression. Advertisers arranged by this kind of media are mainly mass consumer goods. You can purchase advertising space of multiple kiosks individually or online, achieving wide coverage, even covering multiple cities.

Subway advertisement

All kinds of advertisements set up in the subway are collectively called subway advertisements. Its forms include twelve light boxes, four-channel posters, special light boxes, escalators, carriage posters and so on.

It is characterized by concentrated flow of people and high attention, which can increase the awareness of products. You can buy it separately or online.

Bus advertisement

The bus belongs to the mobile phone media, and the form of expression is full-body painting, and banners are hung on both sides of the car body. Their characteristics are wide contact and high coverage, and they can choose routes or regions according to the target audience. It can be published separately or in the form of online purchase.

Airport advertising

Billboards around and inside the airport. Generally speaking, it is aimed at audiences with higher levels and incomes, such as business trips and outbound tourism.

Railway station advertisement

The advertising forms set up in the railway station are mainly aimed at tourists from all over the world, and are characterized by large passenger flow and covering adjacent areas.

Venue advertisement

Venue advertisements can be said to be the product of the TV era, which are mainly set around the competition venues of sports venues and large assembly venues. In fact, venue advertisements convey information through live audiences and TV broadcasts. With the increasing attention of large-scale live TV programs, the effect of venue advertising has been greatly improved.

Inflatable modeling advertisement

Inflatable modeling advertisements are mostly used for product promotion. It can be divided into long-term and temporary types, and can be used in outdoor places such as exhibition venues, large gatherings, public relations activities and sports activities. Because the modeling objects are generally large in size, unique in design and colorful, they are very attractive to the audience.

Road sign advertisement

Signs of public facilities (such as subway stations) or shops can also be reserved for advertising.

Divide by road

Sidewalk billboard

Billboards set on both sides of the sidewalk can let passers-by see the advertising information clearly.

telephone booth

Telephone booths are generally located in crowded areas or public places, and passers-by have a high chance of contact, but they need to be maintained and kept clean frequently to ensure the advertising effect. Telephone booths in different areas have different advertising forms and sizes.

Newspaper column

Opening up advertising space in a newspaper column is called newspaper column advertisement. It has the same nature as sidewalk advertisement, and can also be called "sidewalk newspaper column advertisement".

Hanging advertisement

It is set on the telephone poles in front of the hotel and on both sides of the expressway, and made into advertising forms such as light box advertisements and road signs. This form of advertising has the advantages of convenience, directness and wide information dissemination, but the advertising area is small.

Hanging flags on lampposts on both sides of the street, also known as road flag advertisements, is also a kind of hanging advertisements. Usually, when advertisers hold large-scale activities or a promotion cycle, they often use road flag advertisements to create a warm atmosphere and expand the exposure of corporate logos and event themes.

Other single media

Surface of the wall

Outdoor advertisements posted on the external walls of buildings use the wall to post large posters, poster calligraphy and painting, decorative flags, etc. Mainly to promote products and corporate image.

Trilateral flip

It is one of the more expensive outdoor advertising equipment. This device has a three-sided prism, and the content of the advertising screen is made of materials such as inkjet, computer photos or outdoor color post-it notes. Suitable for indoor and outdoor environments, when these prisms rotate, three different advertising pictures can be formed.

Non-illuminated billboard

A billboard without any lighting equipment is called a unlit billboard. This kind of advertisement belongs to the early form of advertising media, and will be gradually eliminated with the continuous development and renewal of outdoor media forms.

Electronic screen (including all electronic outdoor advertising media)

It is a relatively novel form of outdoor advertising, which is more common in modern cities. Using computer control, input advertising graphics or advertisements on TV into the program;

Displaying colorful graphics and characters in turn on the screen can display a variety of goods from different manufacturers and brands in a short time, which is dynamic, novel and unique and can arouse great interest of the audience.

Advantages of extended data:

Any substance that can attract many consumers and achieve the purpose of selling goods through advertising in the open air or public places can be called outdoor advertising media.

Outdoor advertising can be divided into two categories: print advertising, poster advertising, wall advertising, posters, banners and so on. Three-dimensional advertising is divided into neon lights, advertising columns, advertising towers and light boxes, outdoor lcd advertising machine, etc.

In outdoor advertising, street signs and posters are the two most important forms, which have great influence. Exquisite outdoor advertising belts have become a symbol of a region. The advantages of outdoor advertising are:

1, high arrival rate

Through strategic media arrangement and distribution, outdoor advertising can create an ideal arrival rate. According to the survey of strength communication, the arrival rate of outdoor media is second only to TV media.

In a certain city, by combining the target population, choosing the appropriate publishing place and using the appropriate outdoor media, you can reach people at multiple levels in an ideal range, and your advertisement can match the life rhythm of the audience very well.

2. Strong selectivity to regions and consumers.

On the one hand, outdoor advertising can choose advertising forms according to the characteristics of the region, such as choosing different advertising forms in commercial streets, squares, parks and vehicles, and outdoor advertising can also be set according to the psychological characteristics and customs of consumers in a certain region;

On the other hand, outdoor advertising can provide repeated publicity for regular consumers who often move in this area, leaving a deep impression on them.

3. Strong visual impact

The ancient way of setting up giant billboards in public places has been implemented for thousands of years, which shows its effectiveness in transmitting information and expanding influence.

For any company that wants to establish a lasting brand image, it is essential to set up giant billboards in prime locations. It is straightforward and simple enough to fascinate big advertisers all over the world.

Many well-known outdoor billboards, perhaps because of their persistence and prominence, have become famous symbols in this area. People may turn a blind eye to street buildings, but these giant billboards are unforgettable.

Outdoor advertising has a certain compulsive attraction. Even consumers who are in a hurry may be impressed by a casual glance at the advertisement and leave a deep impression on some goods through repeated times.

4. Various forms of expression.

Especially with the development of high-altitude balloon advertisements and light box advertisements, outdoor advertisements have their own characteristics, and these outdoor advertisements also have the function of beautifying the city. These advertisements are integrated with the city appearance, which often makes consumers accept advertisements very naturally.

Step 5: Simple content

Outdoor advertising can avoid the interference of other content and competitive advertising.

6. Long release period

Many outdoor media are persistent and release around the clock. They stand there 24 hours a day, 7 days a week, making it easier for the audience and everyone to see it, so it will last forever with the needs of customers.

7. Low cost per thousand people

Outdoor media may be the most valuable mass media. Although its price varies, its cost per thousand people (that is, the media fee per thousand viewers) is very interesting compared with other media:

Spotlight billboards are 2 dollars, radio stations are 5 dollars, magazines are 9 dollars, and prime-time TV 1020 dollars! But in the end, customers pay more attention to the cost of thousands of people, that is, the cost of each thousand audience.

8, more acceptable

Outdoor advertising can make good use of the blank psychology that consumers often have in public places when walking and sightseeing.

At this time, some beautifully designed advertisements and colorful neon lights can often leave a very deep impression on people, arouse great concern and make them more receptive to advertisements.

References:

Outdoor Advertising-Baidu Encyclopedia