An example of advice when most needed is least heeded (urgent! )

During the Spring and Autumn Period and the Warring States Period, Qin Shangyang presided over the political reform with the support of Qin Xiaogong. At that time, at a time of frequent wars and panic, in order to establish prestige and promote reform, Shang Yang ordered a 30-foot-long wood to be erected outside the south gate of the capital, and made a promise in public: whoever can move this wood to the north gate will be rewarded with twelve taels of silver. None of the onlookers believe that such an easy thing can get such a high reward, so no one is willing to try. So Shang Yang raised the reward to 50 gold. Under the four rewards, there must be brave people. Finally someone stepped forward and carried the wood to the north gate. Shang Yang immediately rewarded him with fifty gold. Shang Yang's move established prestige in the hearts of the people, and Shang Yang's next reform was quickly popularized in Qin State. The new law made the State of Qin stronger and eventually unified China.