Disadvantages of China’s traditional long snake channel model

Unstable, too long links, and redundant links.

1. Unstable: The lack of control over outlets below the first level puts the entire marketing network in an unstable situation.

2. The link is too long: The link that the product flows from manufacturer to consumer is too long.

3. Redundant links: Redundant links in the channel are not conducive to the transmission of information.