How should automobile brands improve the user experience? What's your opinion?

I have been engaged in user experience design for nearly 9 years since I graduated from school, including 7 years in automobile user experience design. From the initial HMI experience design to the whole vehicle experience design, and then to the whole process service, I can come into contact with some insignificant experiences. But in the past three years, I have gone deep into the user experience of automobile enterprises, and I have realized a very important problem, which is the real significance of this matter. What is important is that enterprises may lose the opportunity of market competition forever. The reason is not not not to do it, but to continue to do it. Over the years, one of the most frequently asked questions is "What is the user experience of aerospace and automobiles?"

To tell the truth, there are many big names who know the user experience, and experts who know the car are overwhelming, but few people really know the user experience of the car. Suddenly, the trend of automobile man-machine interface design appeared. Perhaps it is influenced by the mass entrepreneurship and innovation of the Internet. Everything is Internet-based, so at that time, many people thought that cars and cars should be Internet-based, and how to start the Internet was unclear to many car companies. Maybe they saw Tesla on the big screen, and both the mobile phone and the smart TV S were on the big screen, so they also pointed to the big screen at that time. Of course, I understand now that it is the so-called big screen, and this concept must be clear.

Is it really simple, or the previous functions, air conditioning radio, some media functions, we put on the screen? In my opinion, it is still the same as before. The LCD screen is very small or there is no screen. Our job is to find out their functional requirements and the usage of functions in different scenarios through the investigation of target people, design interactive logic, and design UI interfaces that meet their needs according to people's (leaders') visual preferences. You guessed it, it is the "sense of science and technology" that leaders like to talk about.

Bian Xiao gave a detailed explanation of this problem. Bian Xiao made a detailed interpretation of this issue, hoping to help everyone. You can leave me a message in the comments section if you have any questions. You can comment with me more. If there is anything wrong, you can also interact with me more. If you like the author, you can also follow me. My praise is the greatest help to me. Thank you.