The situation of the travel industry in 2020: traditional travel agencies should be transformed!

The year 2020 is destined to be an extraordinary year for all travelers. In this original to be able to use the Spring Festival on their own performance to improve the moment, an epidemic mercilessly all the travelers dream tear, overnight the country thousands into the travelers into the official announcement of the layoffs of the people. Seeing that the epidemic is about to pass, the future of the traditional travel agency how to go? I personally believe that from the tourism industry chain, divided into a few pieces to see.

The first is the foundation of the tourism industry, the scenic spots. The epidemic has made us all feel that the network, the virtual, the system, the results of science and technology, the longer we stay at home, the deeper we can feel the impact of all this to all people. Scenic spots open virtual VR, online reservation, before the electronic ticketing, self-driving tickets once again to play. But tourism, no matter how virtual, the last always need to land, after all, the scenic area is not just through the online or VR experience can really feel that charm. So after the epidemic, the scenic area must seize this opportunity to expand the application of electronic ticketing and network, and really be able to realize the ticketless sales, the whole network sales and even real-name ID card sales.

The second is the so-called various tourism suppliers, namely wholesalers. In fact, as the whole market behind the promotion of the wholesaler and the ground behind the resources is around the entire traditional tourism industry is an important link. The first thing that you need to do is to get your hands on some of the best products in the world. To the product highly liberalized, optional, customized fragmented product development. Due to the epidemic, will inevitably affect the team travel, which means that both wholesale, chartered flights and other business, will be faced with the probability of becoming a group before than before, so this time as I have been advocating the "group into a loose early into the group landing classification. This ensures that wholesalers can make full use of the original air space and other resources, but also can really start to cover the whole market. Who can adjust to the earlier, who will be in the market is to grab a position, and I expect this year's tourism market, outbound tours will be affected by a large area, and domestic tours will become the main competition of the wholesaler's market, the original domestic tourism products have been killed in the blood red case, the new outbound wholesalers will have to join in the blood, so this year's tourism industry, the domestic market may be a piece of the sword.

The third is the traditional travel agency, that is, we see in the streets of a travel agency stores. The epidemic, forcing these travelers began to have e-commerce, a certain East, a treasure agent, but the effect is actually very general. Lack of online sales experience, no corresponding customer groups, single sales means and other constraints on all traditional travel agency people. The original travel agencies due to a single product, audience small, not enough innovation and other circumstances, so the accumulation of customers basically to the elderly, and the elderly group for the new sales model, more or less acceptance is not enough, resulting in the travel agency step for that. Personally expected, at least for some time to come, the traditional business will be impacted, mainly into the product homogenization, price competition, fierce competition for customers, mainly in the situation of fierce competition. In this case, who can find the entry point of the market products, who can first adjust the customer structure, who will be the last laugh. Therefore, it is recommended that travel agencies should make full use of the results after the classification of customers during the epidemic, find a level of their own customer shortage, strengthen business capacity, adjust the product structure, provide more flexible and targeted products.

It is important to remind all travel agents that the travel industry is not just a travel agency business, it encompasses a very wide range of categories, and travel products are not just ready-made products provided by suppliers. One thing is for sure, with the end of the epidemic, both "revenge tourism" and development tourism may appear, tourism industry is also the country certainly and vigorously developed, tourism industry will certainly maintain an adjusted growth, but in the end, how much of this is the traditional tourism business and travel agencies can share a cup of tea? But how much of this is the traditional tourism business and travel agencies' share of the pie? If we limit ourselves to the original travel agency business and the original customer base, the result is very unpredictable.

The epidemic is actually a conflict of the original simple, fragile travel agency business and the entire tourism industry chain, so that the original crisis in the back of the booming market ahead of schedule, that is, a disaster, but also a reminder, reminding us of all the tourists, to seek change, innovation and breakthroughs. The original travel agency product single, sales means simple, management means primitive state need to carry out a more thorough change and adjustment.