How to treat young people's resurgence of traditional culture?

According to the cover news, in recent years, more and more programs with the theme of promoting traditional culture have become popular, such as The Banquet in Tang Palace. Slowly, more and more star artists who embrace national culture began to be widely loved. According to some surveys, more than 70% of consumers in the national trend are young people born after 90. Various phenomena show that more and more young people born in the most prosperous generation in China are beginning to regain their traditional culture. After the release of relevant reports, it quickly triggered a hot discussion among netizens on the Internet.

Source: Xinhuanet

First, public opinion statistics and trend analysis

With the period of 20221October 71:00 to1October 8 1 1: 04 as the cycle, through the information retrieval of China cultural media group's public opinion monitoring system, it is found that the peak of public opinion in the monitoring period appears at/kloc-.

Figure: Public opinion pays attention to the trend chart

165438+1October 7th, @ cover news post # Why are young people reviving tradition #. @ Henan Satellite TV post: # Winter Olympics director Snowflake re-edited the companion piece of Tang Palace #. Subsequently, a number of Weibo VIPs posted articles to preheat the broadcast of the companion piece of The Banquet in Tang Palace, which caused many netizens to like, forward and comment. The public opinion reached its peak that day, and the amount of information disseminated in real time exceeded 22,000. Since then, the popularity of public opinion has gradually declined.

As of1October 8th 165438+ 14, there were 667 related public opinions, including 65730 in Weibo, 767 in clients, 39 in websites 163, and 39 in videos, and in interactive forums/kloc. From the media channel, Weibo is the main channel of public opinion information dissemination, accounting for 98.53%.

Second, the views of netizens.

In view of the topic "Why do young people begin to regain their traditions", after summarizing the opinions of netizens, it is found that they are mainly divided into the following categories:

Figure: User comments distribution map

First, they expressed their love for traditional culture one after another, accounting for 52.94%. Typical user comments are as follows:

@ Fengqizhuxi: I like the traditional culture of China!

Have you lost weight today? -:traditional culture yyds!

@ 京京 w: I just like the national style.

Second, it is believed that more and more young people are beginning to regain traditional culture as a manifestation of cultural self-confidence, accounting for 26.47%. Typical user comments are as follows:

@ Bang Bang: Our art has always been advanced.

@ Taohuayu is not a hybrid fish: in short, it is cultural self-confidence.

I: Of course, I have great confidence in our China culture.

Third, it means that traditional culture needs to be inherited and promoted, accounting for 14.75438+0%. Typical user comments are as follows:

@ z Steamed Eggs: Good! ! ! ! Tradition should be passed down! !

@ Deviation 16: It is very important to promote traditional culture.

Fourth, praise China culture has a long history, extensive and profound, accounting for 5.88%. Typical user comments are as follows:

@ Wang Cr V: China's cultural heritage for thousands of years is so rich and colorful that it is worth liking.

@ 丫丫丫丫丫丫丫丫: Traditional culture has been passed down for thousands of years, which makes sense.

Third, public opinion comments.

In recent years, "national tide" and "national wind" are becoming the new favorites of young people's fashion culture, and more and more young people regard "national tide" and "national wind" as new forms to express their emotions and fashion attitudes. The popularity of the Tang Palace Banquet and Only this is Green also makes us feel that more and more young people are reviving traditional culture. In this regard, cover news, Minsheng Weekly, Zhengguan News and other media reported that more and more young people born in the most prosperous period of China began to regain traditional culture.

At the same time, related topics such as "Why do young people return to tradition" have also aroused heated discussion among netizens. By1October 8th 1 16, the total reading volume of the topic was1700,000, and the discussion volume was 17000. Most netizens praised the long history and profoundness of China culture, and thought that more and more young people began to regain traditional culture as a sign of cultural self-confidence, expecting more and more young people to join the team of inheriting and carrying forward traditional culture and carry it forward.

With the increasing attention paid by the party and the state to socialist cultural construction, relevant policies and measures have been gradually implemented, and the people's cultural self-confidence has also been continuously enhanced. In essence, young people's pursuit of the cultural trend of "national style" is a realistic manifestation of their growing cultural consciousness and self-confidence.

At the same time, the long course of Chinese civilization has left a dazzling historical and cultural heritage. More and more literary and artistic projects and products, in a variety of innovative forms, constantly release the vitality of traditional culture, so that traditional culture will bloom more brilliantly in the new era. This also attracts more and more young people to gradually return to traditional culture and constantly enhance their historical and cultural self-confidence.

In addition, it is the unshirkable responsibility of every Chinese son and daughter to carry forward and inherit excellent traditional culture. As young people in China in the new era, we should not only strengthen our cultural self-confidence, but also tell the story of China and spread the voice of China, so that more audiences can feel the massiness and unique charm of Chinese civilization and let the world know more about China.