What's the difference between traditional marketing concept and modern marketing concept?

Traditional marketing: terminal advertising. It is widely spread, the market starts quickly, and it is easy to be recognized by customers, but the investment cost is high, the payment is slow, and the business risk is great.

Modern marketing: experiential marketing mode. Products that customers experience are more expensive, and a sale is often more than one million yuan. Experiential marketing mode is mainly to make customers fully contact with products, and will not produce more buying impulses like conference marketing. The product return rate is very low, although it is expensive, but the consumer recognition is still very high.

2. Different marketing concepts.

The traditional marketing concept is based on the enterprise itself and centered on the existing products.

Modern marketing concept is a marketing concept centered on consumer demand, which is a marketing concept for enterprises to find customer demand in the target market and strive to satisfy customers, so as to achieve enterprise goals.

3. Different marketing methods.

Traditional marketing is mainly based on sales promotion; There are mainly three branches: soft text mode for newspaper media, radio lecture mode for radio stations and feature film mode for TV.

Modern marketing concept takes overall marketing activities as marketing means. This model puts a lot of advertisements in print media to attract members in the form of "one-member", and then attracts customers to buy again and again at extremely favorable prices through powerful call centers and regular mailing of periodicals, which has achieved great success.

Extended data:

Five basic principles of modern marketing:

To build a "modern marketing system", the first premise is to clearly take customer experience as the driving force. At the same time, we should also follow the following principles: customer insight, people-oriented content, omni-channel participation, mobile marketing funnel, real-time analysis and prediction of performance.

References:

Baidu Encyclopedia-Traditional Marketing

References:

Baidu Encyclopedia-Modern Marketing