Why watch the Spring Festival Gala

The Spring Festival Gala, as a TV program watched by hundreds of millions of Chinese people and overseas Chinese, has witnessed the historic changes since China's reform and opening up. In the last century, the standard of living of the Chinese people was only at the point of just solving the problem of subsistence level, and there was no room to focus on other aspects of their own culture and other aspects of improvement. As a result, the Spring Festival Gala, as the most widely-covered TV program, became a household name during this special period of the Spring Festival, and watching it with the whole family on New Year's Eve became a must-have item. Since then, watching the Spring Festival Gala has become one of the customs of the Spring Festival, and the Spring Festival has the custom of keeping the New Year's Eve, the Spring Festival Gala has become one of the ways of entertainment in the process of keeping the New Year's Eve for the family, and the family to watch the Spring Festival Gala can also promote the relationship between each other.

The origin of the Spring Festival Gala

The Spring Festival Gala is the abbreviation of the Spring Festival Gala, which refers to the Spring Festival Gala organized by CCTV. Spring Festival Gala: a party held every year from the night of New Year's Eve to the beginning of the second year, which is called the Spring Festival Gala because it is held at the time of the traditional Spring Festival.

Broadly speaking, the Spring Festival Gala can be traced back to 1956. At that time, Zhang Junxiang was the chief director, Xie Jin, Lin Nong, Cen Fan and Wang Yingdong were the directors, and it was produced by the Central News and Record Film Studio.

According to the content of the movie, the then Central People's Broadcasting Station broadcasted the performance live to the nation. Many masters of the time had appeared in the movie, such as masters of Yueju Opera Xu Yulan and Wang Wenjuan, masters of Jieju Opera Xinfengxia, masters of Peking Opera Mei Lanfang, masters of comedy Hou Baolin, people's artists Lao She and Ba Jin, and performance artist Zhao Dan. CCTV's Spring Festival Gala has been broadcast since New Year's Eve 1979.

In 1983, the first live broadcast of the Spring Festival Gala was officially broadcast on CCTV. At first, it was a variety show broadcast live by CCTV on the evening of New Year's Eve in celebration of the Lunar New Year on its CCTV One program, and later on, it was broadcast live on CCTV Chinese International, Military-Agriculture, CCTV English News, CCTV Spanish International, and CCTV French International. In addition, from 2008 to the present, high-definition channels also conduct rehearsal video broadcast; CCTV network, PPLIVE, China Network Television and other online new media will also be broadcast at the same time.

Why fewer and fewer people are watching the Spring Festival Gala now

In recent years, as the standard of living of the country's people has improved, they have begun to look at the broader field of "Spring Festival holiday" has become not only the Spring Festival, but also "vacation"! For many people, some should have the Spring Festival activities such as New Year's greetings can still have, but the relaxation qualities of the "vacation" must also have. For people who work all year round on the front line, this long vacation is not only playing cards, playing Dragon Gate, watching the Spring Festival Gala, but also want to be a relaxed state of life. The demand for differentiation has obviously diverted some of the Spring Festival Gala audience.

Which, taking advantage of the Spring Festival holiday to travel by a considerable part of the people's favor. According to the 2018 Spring Festival Outbound Tourism Trend Forecast Report released by the China Tourism Research Institute not long ago, the number of outbound trips during this year's Spring Festival holiday is expected to reach 6.5 million, the largest in history, and the total amount of consumption will reach 100 billion yuan. And the number of people traveling domestically during the Spring Festival will only get bigger.

In addition to this, the nature of Internet communication makes the Spring Festival Gala rely on CCTV, the "from one to many" mode of communication has changed dramatically, the new generation is more willing to participate in it, rather than be a passive receiver. Of course, from the cell phone text message participation to the current variety of shaking, scanning code and other ways, the Spring Festival Gala program team is also painstaking, but the effect is not very satisfactory. To some extent, the influence of traditional communication channels is declining.

On the other hand, we often hear people say, "This year's Spring Festival Gala is not good, the flavor of the year is getting fainter and fainter!" . This, of course, has the above-mentioned factors of people's attention shifting, but the content production of the Spring Festival Gala may also be getting less and less attentive. Spring Festival is a festival of reunion, a festival of celebration, and a festival of nostalgia? As a result, the program setting should have been centered around these themes. But now the Spring Festival Gala seems to be more and more "pop style", invited a bunch of so-called "star big shot" to support, more and more songs and dances, the traditional program to provoke people to enjoy non-stop more and more less and less, simply turned into a concert, rather than the national people of all races ****! With the stage of celebration. Not grounded in the Spring Festival Gala has come to a crossroads, where to go from here has become a problem.

The cultural symbolism of the Spring Festival Gala

The Spring Festival Gala has an important cultural symbolism. Just as the Spring Festival Gala is broadcast in prime time on New Year's Eve, the Spring Festival Gala is combined with folk customs such as observing the New Year's Eve, eating New Year's Eve dinner, and family reunion, symbolizing reunion, harmony, and the achievement of social **** knowledge.

First of all, the "grammar" of the Spring Festival Gala is overarching, attempting to present a panoramic view of changes in the country and society. Compared with the entertainment and underage TV variety shows, on the symbolic stage of CCTV's Studio Hall 1, the Spring Festival Gala not only pays attention to the wealth of the nation and the people's livelihood, but also reflects family conflicts, old age pension, marriage and other trivial matters; not only to show the happiness and pleasure of the people living a good life, but also to send a message to the warriors guarding the borders, the ordinary workers at their workplaces as well as ethnic minority people living in remote areas, to make them happy. Minority people living in remote areas to send New Year's blessings; not only to take care of the cultural interests of the middle-aged and old-aged audience, but also not to forget the "small town youth" and the majority of rural audience's appreciation habits. This makes the Spring Festival Gala a rare cultural stage with universal colors in the age of polarization.

The Spring Festival Gala also presents an inclusive and diversified cultural landscape. Starting from the 1980s, the Spring Festival Gala is no longer a neat and top-down cultural propaganda, but tries to absorb different performance styles and cultural forms. First, the combination of mainstream culture and popular culture, for example, since 1984, Hong Kong and Taiwan performing stars have been invited to participate in the Spring Festival Gala, which not only promotes the spread of Hong Kong and Taiwan popular culture in the mainland, but also realizes the cultural integration between the mainland and Hong Kong, Macao and Taiwan; second, the integration of elegant culture and mass culture, including tenor and other American singing styles, Peking Opera, Kunqu Opera and other national classics, and the famous songs of entertainment stars, but also From the grassroots and other non-professional people's talent show; Third, the display of national culture, niche culture, etc. Every year, the Spring Festival Gala, minority dances and songs are essential programs, some of the programs welcomed by young people will also shine.

From the perspective of mainstream culture, the Spring Festival Gala is also a model for realizing the unity of social and economic benefits. Since the new era, the main theme of literature and art and the cultural market more or less how to better compatibility of the problem, some excessive entertainment, commercialization of popular culture is often profit-oriented. The Spring Festival Gala is an exception, since the 90's from the program title rights to the zero hour bell and other links are set up different advertising price, it can be said, there is seldom a cultural platform like the Spring Festival Gala, not only to convey positive, positive mainstream values, but also to make the ordinary people smile, so that the major sponsors can establish the value of the brand.

The Spring Festival Gala is becoming increasingly difficult to organize is not necessary to speak of the reality, but all parties are still under pressure to give the people of the country to dedicate a table of delicious "New Year's Eve dinner". Because for generations of television viewers, if there is no Spring Festival Gala, there will be less flavor.