What is media operation and management?

Media operation and management are mainly aimed at enterprises of media industry type. Enterprise management generally refers to enterprises in most industries.

Enterprise operation and management:

Enterprise management refers to a series of management and business activities carried out by enterprises in order to make the production, operation, labor, finance and other businesses smoothly implemented and effectively adjusted according to business purposes. It is the general name of a series of work to make decisions, plan, organize, control and coordinate the whole production and operation activities of an enterprise, and to encourage its members to realize their tasks and goals.

Media management and operation:

Media management refers to the process of introducing media production factors into the media market and realizing its value through the production and exchange of media products. The elements of media production include infrastructure, product production and communication technology, capital and personnel.

Media management refers to the activities that media authorities and media organizations fully mobilize, coordinate and utilize various social resources through systems, regulations, plans and organizations to promote the realization of social and economic functions of media. Media management activities correspondingly play the role of planning, organizing, leading, controlling and communicating in the operation of media products.